Report

UAE Cosmetic Products Market Analysis

The UAE cosmetic products market size is estimated to be USD 395.43 million in 2025, and is expected to reach USD 487.34 million by 2030, growing at a CAGR of 4.27%. This growth is driven by multiple factors, including the country's position as a tourism hub and evolving consumer preferences. The market expansion is particularly notable in the color cosmetics segment, where increasing appearance consciousness among younger generations, especially millennials, plays a significant role. These consumers, influenced by social media and celebrity beauty trends, show a willingness to invest in premium products. The market also benefits from consumers' focus on addressing age-related skin concerns and their pursuit of improved lifestyle quality. Additionally, the shift toward online shopping has enhanced product accessibility and demand through digital channels, while attractive packaging and evolving fashion trends continue to support industry growth. The UAE's strategic location and robust retail infrastructure further strengthen its position as a key market for international cosmetic brands. The presence of numerous luxury shopping destinations and beauty-focused retail outlets across major cities like Dubai and Abu Dhabi contributes significantly to market development. Moreover, the increasing adoption of natural and organic cosmetic products reflects the growing consumer awareness about ingredient safety and environmental sustainability.

UAE Cosmetic Products Market Trends and Insights



Strong Demand from Inbound Tourist

Tourism significantly influences the UAE cosmetics market through multiple channels, with Dubai's status as the world's third-ranked destination for international arrivals driving sustained beauty product consumption. The UAE's duty-free infrastructure across five major airports - Abu Dhabi, Dubai, Sharjah, Ras Al Khaimah, and Fujairah - provides extensive opportunities for cosmetics purchases, while the introduction of the world's first VAT refund system for e-commerce tourist purchases in June 2025 enhances the shopping experience. The UAE has established itself as a key regional beauty market for products and services, with the World Travel and Tourism Council projecting international visitor spending to reach AED 228.5 billion in 2025 . This environment drives premiumization across cosmetics categories, while the integration of digital platforms with physical retail spaces enables tourists to maintain their beauty product relationships beyond their visits. The continuous growth in tourist arrivals has prompted retailers to expand their cosmetics offerings and create immersive shopping experiences tailored to international visitors. Additionally, the strong tourism-retail relationship has encouraged global beauty brands to launch UAE-exclusive products and collections, further strengthening the country's position as a premier beauty shopping destination.

Demand for Halal-Certified Beauty Products

Halal certification requirements in the UAE are reshaping the cosmetics industry landscape, with stringent regulations mandated by the Emirates Standardisation and Metrology Authority for all products claiming halal status by 2025. The halal cosmetics segment is experiencing significant growth, driven by increasing consumer awareness and religious considerations in the predominantly Muslim market. These regulations have spurred innovation in ingredient sourcing and manufacturing processes, with brands investing in dedicated production lines and supply chain transparency. The UAE's position as the global halal economy capital creates structural advantages for compliant cosmetics brands, facilitating their access to Muslim-majority markets while creating entry barriers for non-compliant manufacturers. According to the World Bank, the UAE's population reached 10.48 million in 2023, presenting a substantial market opportunity for cosmetics manufacturers who align with these halal standards . This regulatory framework has established the UAE as a preferred supplier hub for halal-certified cosmetics in the global market.

Strict Product Registration and Regulatory Requirements

Regulatory oversight in the UAE cosmetics market, primarily governed by the Emirates Authority for Standardization and Metrology (ESMA), implements comprehensive product registration and compliance requirements through the Emirates Conformity Assessment Scheme. The framework requires all cosmetic products to obtain ESMA approval through detailed product formulation documentation, safety assessments, quality certifications, and halal requirements for specific categories. International manufacturers must ensure their products meet UAE-specific standards, including mandatory bilingual labeling in Arabic and English, while operating through UAE-incorporated entities or local distributors. Dubai Municipality's Technical Guidelines for Cosmetics and Personal Care Products and the upcoming transition to the Emirates Drug Corporation as the federal regulator create multiple compliance checkpoints. While these regulations create significant barriers to entry, particularly affecting smaller brands and new market entrants, they also maintain product quality and consumer safety, establishing a competitive advantage for companies that successfully navigate the compliance requirements.

Other drivers and restraints analyzed in the detailed report include:

Increasing Female Workforce Participation / Strong Social Media Influence and Digital Marketing / Rising Concerns Over Counterfeit Products /

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Facial cosmetics dominate the UAE cosmetics market with a 48.34% share in 2024, driven by the region's harsh climate conditions that necessitate comprehensive skincare routines among residents and expatriates. Eye cosmetics maintain consistent demand due to Middle Eastern beauty traditions favoring dramatic eye makeup, particularly within modest fashion trends, while lip and nail products, though representing a smaller segment, show the highest growth rate at 6.24% CAGR through 2030, influenced by social media and local beauty influencers. This market segmentation reflects the unique cultural and environmental factors shaping consumer preferences in the region.

The UAE cosmetics market reflects a significant shift toward skincare-first beauty routines, accelerated by environmental factors such as extreme heat, air conditioning exposure, and desert climate conditions. This trend is particularly evident among Gen Z consumers, who prioritize products combining skincare and makeup functionalities, such as tinted SPFs and treatment-enhanced lip balms. The demand for these hybrid products creates opportunities for brands developing solutions that address both aesthetic preferences and the specific skincare challenges posed by the local climate. Manufacturers are responding by incorporating advanced UV protection and hydration technologies into their product formulations to meet these evolving consumer needs.

Mass market products dominate the UAE cosmetic products market with a 68.34% share in 2024, supported by a diverse socioeconomic landscape and price-conscious expatriate communities who form the majority of the population. The mass market segment continues to expand through retail infrastructure development, while benefiting from the UAE's broad consumer base. However, premium products are growing significantly faster at 7.25% CAGR through 2030, driven by the UAE's increasing concentration of high-net-worth individuals and tourists seeking luxury experiences. This growth trajectory in both segments reflects the market's ability to accommodate diverse consumer preferences and purchasing power levels.

The market exhibits a clear bifurcation between premium and mass segments, serving distinct consumer groups with limited overlap. This separation creates opportunities for brands to position themselves strategically within their chosen category. The premium segment, particularly in anti-aging products, maintains robust growth as UAE residents demonstrate a willingness to pay higher prices for products aligned with their values, despite economic fluctuations. International brands hold a significant market share in the premium category, reinforcing the UAE's status as a luxury retail destination. The distinct positioning of these segments enables manufacturers to develop targeted marketing strategies and product innovations specific to each consumer group.

The United Arab Emirates Cosmetic Products Market is Segmented by Product Type (Facial Cosmetics, Eye Cosmetics, and Lip and Nail Makeup Products), Category (Premium Products and Mass Products), Ingredient Type (Natural and Organic and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Channels). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

The Estee Lauder Companies Inc. / Huda Beauty LLC / L'Oreal S.A. / LVMH Moet Hennessy Louis Vuitton SE / Shiseido Company, Limited / Cosnova GmbH / Revlon, Inc. / Rare Beauty Brands / Natura & Co. Holding SA / Anastasia Beverly Hills / Lush Cosmetics Limited / Handaiyan / Herbal Essentials / Golden Rose UAE / Coty Inc. / Chanel Limited / Barkha Beauty / Hindash Cosmetics / Groupe Clarins / Asteri Beauty /

Additional Benefits:

The market estimate (ME) sheet in Excel format /
3 months of analyst support /