Report

1 INTRODUCTION 19
1.1 OBJECTIVES OF THE STUDY 19
1.2 MARKET DEFINITION 19
1.3 OVERVIEW OF THE U.S. SOFTWARE MARKET 19
1.4 LIMITATIONS 21
1.5 MARKETS COVERED 22
2 MARKET SEGMENTATION 28
2.1 MARKETS COVERED 28
2.2 GEOGRAPHICAL SCOPE 29
2.3 YEARS CONSIDERED FOR THE STUDY 29
2.4 CURRENCY AND PRICING 29
2.5 DBMR TRIPOD DATA VALIDATION MODEL 30
2.6 MULTIVARIATE MODELLING 33
2.7 TYPE SEGMENT LIFELINE CURVE 33
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 34
2.9 DBMR MARKET POSITION GRID 35
2.10 VENDOR SHARE ANALYSIS 36
2.11 SECONDARY SOURCES 37
2.12 ASSUMPTIONS 37
3 EXECUTIVE SUMMARY 38
4 PREMIUM INSIGHTS 40
4.1 BRAND SHARE MATRIX 41
4.2 COMPETITIVE INTELLIGENCE 42
4.2.1 MAJOR PLAYERS 42
4.3 INDUSTRY INSIGHTS 47
4.3.1 INDUSTRY ANALYSIS & FUTURISTIC SCENARIO 47
4.3.1.1 CURRENT MARKET LANDSCAPE 47
4.3.1.2 TECHNOLOGY TRENDS 47
4.3.1.3 REGULATORY ENVIRONMENT 47
4.3.1.4 COMPETITIVE LANDSCAPE 47
4.3.1.5 FUTURE OUTLOOK 47
4.4 MARKET TRENDS 49
4.4.1 GROWTH IN SUBSCRIPTION-BASED MODELS 49
4.4.2 DEMAND FOR CUSTOMIZABLE SOLUTIONS 49
4.4.3 EXPANSION OF REMOTE WORK SOLUTIONS 50
4.5 MARKET OUTLOOK AND IMPLICATIONS 51
4.5.1 MARKET OUTLOOK 51
4.5.2 IMPLICATIONS FOR THE U.S. SOFTWARE MARKET 51
4.6 CASE STUDY 52
4.7 KEY PRICING 55
4.7.1 COMPETITIVE PRICING 55
4.7.2 VALUE-BASED PRICING 55
4.7.3 PENETRATION PRICING 56
4.7.4 DYNAMIC PRICING 56
4.7.5 PREMIUM PRICING 56
4.8 TECHNOLOGICAL TRENDS 57
4.8.1 CLOUD COMPUTING AND SAAS 57
4.8.2 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 57
4.8.3 CYBERSECURITY ENHANCEMENTS 58
4.8.4 LOW-CODE/NO-CODE DEVELOPMENT 59
4.8.5 EDGE COMPUTING 59
5 REGULATORY FRAMEWORK 61
6 MARKET OVERVIEW 63
6.1 DRIVERS 65
6.1.1 EXPANSION OF IOT APPLICATIONS 65
6.1.2 INCREASED DEPENDENCY ON CLOUD AND SAAS MODELS 66
6.1.3 ADOPTION OF AI AND MACHINE LEARNING TECHNOLOGIES 67
6.1.4 GROWTH OF REMOTE AND HYBRID WORKFORCES 67
6.2 RESTRAINTS 69
6.2.1 RISING CYBERSECURITY THREATS 69
6.2.2 RAPID TECHNOLOGY OBSOLESCENCE 70
6.3 OPPORTUNITIES 71
6.3.1 ADVANCES IN QUANTUM COMPUTING 71
6.3.2 EXPANSION OF AR AND VR TECHNOLOGIES 72
6.3.3 INCREASING DEPLOYMENT OF 5G NETWORKS 73
6.4 CHALLENGES 73
6.4.1 ADDRESSING ENVIRONMENTAL SUSTAINABILITY 73
6.4.2 INCREASING COMPLEXITY IN SOFTWARE ECOSYSTEMS 74
7 U.S. SOFTWARE MARKET, BY TYPE 76
7.1 OVERVIEW 77
7.2 FINANCE 78
7.2.1 FINANCE, BY OFFERING 78
7.2.1.1 SOFTWARE 78
7.2.1.1.1 FINANCIAL REPORTING AND ANALYSIS 79
7.2.1.1.2 BUDGET AND FINANCING 79
7.2.1.1.3 CASH MANAGEMENT 79
7.2.1.1.4 ACCOUNTING 79
7.2.1.1.4.1 BILLING & INVOICE 80
7.2.1.1.4.2 INVENTORY & PAYROLL MANAGEMENT 80
7.2.1.1.4.3 ACCOUNTS PAYABLE & RECEIVABLE 80
7.2.1.1.4.4 TAX MANAGEMENT 80
7.2.1.1.4.5 OTHERS 80
7.2.1.1.5 COMPLIANCE MANAGEMENT 81
7.2.1.1.6 BANK RECONCILIATION 81
7.2.1.2 SERVICES 81
7.2.2 FINANCE, BY DEPLOYMENT MODEL 81
7.2.2.1 CLOUD 81
7.2.2.2 ON PREMISE 81
7.2.3 FINANCE, BY END USER 82
7.2.3.1 BANKING AND FINANCIAL INSTITUTION 82
7.2.3.1.1 BANKS 83
7.2.3.1.2 INSURANCE COMPANIES 83
7.2.3.1.3 INVESTMENT COMPANIES 83
7.2.3.1.4 ACCOUNTING FIRMS 83
7.2.3.1.5 OTHERS 83
7.2.3.2 GOVERNMENT AND PUBLIC SECTORS 83
7.2.3.3 RETAIL AND E-COMMERCE 83
7.2.3.4 HEALTHCARE 83
7.2.3.5 IT AND TELECOMMUNICATION 83
7.2.3.6 MANUFACTURING 83
7.2.3.7 OTHERS 84
7.2.4 FINANCE, BY OPERATING SYSTEM 84
7.2.4.1 WINDOWS 84
7.2.4.2 MAC 84
7.2.4.3 MOBILE 84
7.2.4.3.1 IPHONE 84
7.2.4.3.2 ANDROID 85
7.2.4.3.3 IPAD 85
7.2.4.4 LINUX 85
7.2.5 FINANCE, BY PRICING CATEGORY 85
7.2.5.1 SUBSCRIPTION 85
7.2.5.1.1 MONTHLY 85
7.2.5.1.2 ANNUALLY 86
7.2.5.2 ONE TIME LICENCE 86
7.3 VIDEO 86
7.4 VIDEO 86
7.4.1 VIDEO, BY OFFERING 86
7.4.1.1 SOFTWARE 86
7.4.1.1.1 VIDEO CREATION AND EDITING 87
7.4.1.1.1.1 CONTENT AND TEXT EDITING 87
7.4.1.1.1.2 COLLABORATION TOOLS 88
7.4.1.1.1.3 SPEED ADJUSTMENT 88
7.4.1.1.1.4 BRAND OVERLAY 88
7.4.1.1.1.5 OTHERS 88
7.4.1.1.2 VIDEO STREAMING 88
7.4.1.1.2.1 VIDEO ON DEMAND 88
7.4.1.1.2.2 LIVE 89
7.4.1.1.3 REPORTING/ANALYTICS 89
7.4.1.1.4 SOCIAL SHARING AND PRIVACY OPTIONS 89
7.4.1.1.5 STORAGE MANAGEMENT 89
7.4.1.1.6 OTHERS 89
7.4.1.2 SERVICES 89
7.4.2 VIDEO, BY DEPLOYMENT MODEL 89
7.4.2.1 CLOUD 89
7.4.2.2 ON PREMISE 90
7.4.3 VIDEO, BY END USER 90
7.4.3.1 MEDIA & ENTERTAINMENT 90
7.4.3.2 EDUCATION 90
7.4.3.3 HEALTHCARE 90
7.4.3.4 BFSI 90
7.4.3.5 RETAIL 90
7.4.3.6 HOSPITALITY & TOURISM 91
7.4.3.7 MANUFACTURING 91
7.4.3.8 TRANSPORTATION AND LOGISTICS 91
7.4.3.9 OTHERS 91
7.5 ANTIVIRUS 91
7.5.1 VIDEO, BY OPERATING SYSTEM 91
7.5.1.1 WINDOWS 91
7.5.1.2 MAC 92
7.5.1.3 MOBILE 92
7.5.1.3.1 IPHONE 92
7.5.1.3.2 ANDROID 92
7.5.1.3.3 IPAD 92
7.5.1.4 LINUX 92
7.5.2 VIDEO, BY PRICING CATEGORY 93
7.5.2.1 SUBSCRIPTION 93
7.5.2.1.1 MONTHLY 93
7.5.2.1.2 ANNUAL 93
7.5.2.2 ONE TIME LICENCE 93
7.5.3 ANTIVIRUS, BY OFFERING 94
7.5.3.1 SOFTWARE 94
7.5.3.1.1 DATA SECURITY 94
7.5.3.1.2 ANOMALY/MALWARE DETECTION 94
7.5.3.1.3 ACCESS CONTROL/PERMISSIONS 95
7.5.3.1.4 REPORTING/ANALYTICS 95
7.5.3.1.5 PHISHING PROTECTION 95
7.5.3.1.6 OTHERS 95
7.5.3.2 SERVICES 95
7.5.4 ANTIVIRUS, BY DEPLOYMENT MODEL 95
7.5.4.1 CLOUD 95
7.5.4.2 ON PREMISE 95
7.5.5 ANTIVIRUS, BY END USER 96
7.5.5.1 ENTERPRISE 96
7.5.5.1.1 BFSI 96
7.5.5.1.2 HEALTHCARE AND PHARMACEUTICALS 97
7.5.5.1.3 EDUCATION 97
7.5.5.1.4 MEDIA & ENTERTAINMENT 97
7.5.5.1.5 RETAIL 97
7.5.5.1.6 HOSPITALITY & TOURISM 97
7.5.5.1.7 MANUFACTURING 97
7.5.5.1.8 TRANSPORTATION AND LOGISTICS 97
7.5.5.1.9 COMMERCIAL 97
7.5.5.1.10 OTHERS 97
7.5.5.1.11 LARGE ENTERPRISES 98
7.5.5.1.12 SMALL AND MEDIUM SIZE ENTERPRISES 98
7.5.5.2 GOVERNMENT 98
7.5.5.3 INDIVIDUAL 98
7.5.6 ANTIVIRUS, BY OPERATING SYSTEM 98
7.5.6.1 WINDOWS 99
7.5.6.2 MAC 99
7.5.6.3 MOBILE 99
7.5.6.3.1 IPHONE 99
7.5.6.3.2 ANDROID 99
7.5.6.3.3 IPAD 99
7.5.6.4 LINUX 99
7.5.7 ANTIVIRUS, BY PRICING CATEGORY 100
7.5.7.1 SUBSCRIPTION 100
7.5.7.1.1 MONTHLY 100
7.5.7.1.2 ANNUALLY 100
7.5.7.2 ONE TIME LICENCE 100
7.6 MUSIC 101
7.6.1 MUSIC, BY OFFERING 101
7.6.1.1 SOFTWARE 101
7.6.1.1.1 AUDIO MIXING AND MANIPULATION 101
7.6.1.1.2 RECORDING 102
7.6.1.1.3 AUDIO EFFECTS 102
7.6.1.1.4 MASTERING 102
7.6.1.1.5 VIRTUAL INSTRUMENT MANAGEMENT 102
7.6.1.1.6 OTHERS 102
7.6.1.2 SERVICES 102
7.6.2 MUSIC, BY DEPLOYMENT MODEL 102
7.6.2.1 CLOUD 102
7.6.2.2 ON PREMISE 103
7.6.3 MUSIC, BY END USER 103
7.6.3.1 PROFESSIONAL 103
7.6.3.2 NON-PROFESSIONAL 103
7.6.4 MUSIC, BY OPERATING SYSTEM 103
7.6.4.1 WINDOWS 103
7.6.4.2 MAC 103
7.6.4.3 MOBILE 104
7.6.4.3.1 IPHONE 104
7.6.4.3.2 ANDROID 104
7.6.4.3.3 IPAD 104
7.6.4.4 LINUX 104
7.6.5 MUSIC, BY PRICING CATEGORY 104
7.6.5.1 SUBSCRIPTION 105
7.6.5.1.1 MONTHLY 105
7.6.5.1.2 ANNUAL 105
7.6.5.2 ONE TIME LICENSE 105
7.7 RESUME 105
7.7.1 RESUME, BY OFFERING 105
7.7.1.1 SOFTWARE 106
7.7.1.1.1 RESUME BUILDER 106
7.7.1.1.2 APPLICANT TRACKING SYSTEM (ATS) OPTIMIZATION 106
7.7.1.1.3 GRAPHICS DESIGNING 106
7.7.1.1.4 DISTRIBUTION SERVICES (NETWORK PLATFORM & JOB BOARD POSTING) 106
7.7.1.1.5 OTHERS 107
7.7.1.2 SERVICES 107
7.7.2 RESUME, BY DEPLOYMENT MODEL 107
7.7.2.1 CLOUD 107
7.7.2.2 ON PREMISE 107
7.7.3 RESUME, BY END USER 108
7.7.3.1 IT AND TELECOMMUNICATION 108
7.7.3.2 BFSI 108
7.7.3.3 HEALTHCARE 108
7.7.3.4 EDUCATION 108
7.7.3.5 GOVERNMENT & PUBLIC SECTORS 108
7.7.3.6 RETAIL 109
7.7.3.7 MANUFACTURING 109
7.7.3.8 TRANSPORTATION AND LOGISTICS 109
7.7.3.9 MEDIA AND ENTERTAINMENT 109
7.7.3.10 HOSPITALITY & TOURISM 109
7.7.3.11 OTHERS 109
7.7.4 RESUME, BY OPERATING SYSTEM 110
7.7.4.1 WINDOWS 110
7.7.4.2 MAC 110
7.7.4.3 MOBILE 110
7.7.4.3.1 IPHONE 110
7.7.4.3.2 ANDROID 110
7.7.4.3.3 IPAD 111
7.7.4.4 LINUX 111
7.7.5 RESUME, BY PRICING CATEGORY 111
7.7.5.1 SUBSCRIPTION 111
7.7.5.1.1 MONTHLY 111
7.7.5.1.2 ANNUAL 111
7.7.5.2 ONE TIME LICENSE 112
7.7.6 RESUME, BY ENTERPRISE SIZE 112
7.7.6.1 LARGE ENTERPRISES 112
7.7.6.2 SMALL & MEDIUM SIZED ENTERPRISES (SMES) 112
7.8 AD SPAM 113
7.8.1 AD SPAM, BY OFFERING 113
7.8.1.1 SOFTWARE 113
7.8.1.1.1 AD BLOCKER 113
7.8.1.1.2 DETECTION AND FILTERING 114
7.8.1.1.3 ANTI-MALWARE AND ANTI ADWARE 114
7.8.1.1.4 NETWORK LEVEL (DNS BASED) 114
7.8.1.1.5 OTHERS (ANTISPAM PLUG IN) 114
7.8.1.2 SERVICES 114
7.8.1.3 MANAGED 114
7.8.1.4 PROFESSIONAL 114
7.8.2 AD SPAM, BY DEPLOYMENT MODEL 115
7.8.2.1 CLOUD 115
7.8.2.2 ON PREMISE 115
7.8.3 AD SPAM, BY END USER 115
7.8.3.1 MEDIA & ENTERTAINMENT 115
7.8.3.2 BFSI 116
7.8.3.3 RETAIL 116
7.8.3.4 HEALTHCARE 116
7.8.3.5 EDUCATION 116
7.8.3.6 HOSPITALITY & TOURISM 116
7.8.3.7 MANUFACTURING 116
7.8.3.8 TRANSPORTATION AND LOGISTICS 116
7.8.3.9 OTHERS 116
7.8.4 AD SPAM, BY OPERATING SYSTEM 116
7.8.4.1 WINDOWS 117
7.8.4.2 MAC 117
7.8.4.3 MOBILE 117
7.8.4.3.1 IPHONE 117
7.8.4.3.2 ANDROID 117
7.8.4.3.3 IPAD 117
7.8.4.4 LINUX 117
7.8.5 AD SPAM, BY PRICING CATEGORY 118
7.8.5.1 SUBSCRIPTION 118
7.8.5.1.1 MONTHLY 118
7.8.5.1.2 ANNUAL 118
7.8.5.2 ONE TIME LICENSE 118
8 U.S. SOFTWARE MARKET, COMPANY LANDSCAPE 119
8.1 COMPANY SHARE ANALYSIS: U.S. 119
9 SWOT ANALYSIS 120
10 COMPANY PROFILE 121
10.1 APPLE INC. 121
10.1.1 COMPANY SNAPSHOT 121
10.1.2 SOLUTION PORTFOLIO 121
10.1.3 REVENUE 122
10.1.4 RECENT DEVELOPMENTS 122
10.2 MICROSOFT INC. 123
10.2.1 COMPANY SNAPSHOT 123
10.2.2 REVENUE ANALYSIS 123
10.2.3 SOLUTION PORTFOLIO 124
10.2.4 RECENT DEVELOPMENTS 126
10.3 ORACLE 127
10.3.1 COMPANY SNAPSHOT 127
10.3.2 REVENUE ANALYSIS 127
10.3.3 PRODUCT PORTFOLIO 128
10.3.4 RECENT DEVELOPMENTS 129
10.4 IBM CORPORATION 131
10.4.1 COMPANY SNAPSHOT 131
10.4.2 REVENUE ANALYSIS 131
10.4.3 PRODUCT PORTFOLIO 132
10.4.4 RECENT DEVELOPMENTS 133
10.5 HONEYWELL INTERNATIONAL INC. 135
10.5.1 COMPANY SNAPSHOT 135
10.5.2 REVENUE ANALYSIS 135
10.5.3 PRODUCT PORTFOLIO 136
10.5.4 RECENT UPDATES 137
10.6 ADOBE 138
10.6.1 COMPANY SNAPSHOT 138
10.6.2 REVENUE ANALYSIS 138
10.6.3 PRODUCT PORTFOLIO 139
10.6.4 RECENT DEVELOPMENTS 142
10.7 ADBLOCK PLUS 144
10.7.1 COMPANY SNAPSHOT 144
10.7.2 PRODUCT PORTFOLIO 144
10.7.3 RECENT DEVELOPMENTS 144
10.8 APPLICANTPRO HOLDINGS, LLC 145
10.8.1 COMPANY SNAPSHOT 145
10.8.2 PRODUCT PORTFOLIO 145
10.8.3 RECENT DEVELOPMENT 146
10.9 ARCULES 147
10.9.1 COMPANY SNAPSHOT 147
10.9.2 PRODUCT PORTFOLIO 147
10.9.3 RECENT DEVELOPMENT 148
10.10 AVID TECHNOLOGY, INC. 149
10.10.1 COMPANY SNAPSHOT 149
10.10.2 SOLUTION PORTFOLIO 149
10.10.3 RECENT DEVELOPMENTS 150
10.11 AXXONSOFT 151
10.11.1 COMPANY SNAPSHOT 151
10.11.2 PRODUCT PORTFOLIO 151
10.11.3 RECENT DEVELOPMENTS 153
10.12 BITDEFENDER 154
10.12.1 COMPANY SNAPSHOT 154
10.12.2 SOLUTION PORTFOLIO 154
10.12.3 RECENT DEVELOPMENTS 159
10.13 BANDLAB TECHNOLOGIES 161
10.13.1 COMPANY SNAPSHOT 161
10.13.2 PRODUCT PORTFOLIO 161
10.13.3 RECENT UPDATES 162
10.14 CLEAR FINANCE TECHNOLOGY CORPORATION 163
10.14.1 COMPANY SNAPSHOT 163
10.14.2 SOLUTION PORTFOLIO 163
10.14.3 RECENT DEVELOPMENT 163
10.15 COCKOS INCORPORATED 164
10.15.1 COMPANY SNAPSHOT 164
10.15.2 PRODUCT PORTFOLIO 164
10.15.3 RECENT DEVELOPMENTS 165
10.16 EAGLE EYE NETWORKS 166
10.16.1 COMPANY SNAPSHOT 166
10.16.2 PRODUCT PORTFOLIO 166
10.16.3 RECENT UPDATES 167
10.17 EMPLOY INC. 169
10.17.1 COMPANY SNAPSHOT 169
10.17.2 SOLUTION PORTFOLIO 169
10.17.3 RECENT DEVELOPMENT 170
10.18 ESET, SPOL. S.R.O. 171
10.18.1 COMPANY SNAPSHOT 171
10.18.2 PRODUCT PORTFOLIO 171
10.18.3 RECENT DEVELOPMENTS 173
10.19 FORTINET, INC. 174
10.19.1 COMPANY SNAPSHOT 174
10.19.2 REVENUE ANALYSIS 175
10.19.3 PRODUCT PORTFOLIO 175
10.19.4 RECENT DEVELOPMENTS 176
10.20 GHOSTERY GMBH 178
10.20.1 COMPANY SNAPSHOT 178
10.20.2 PRODUCT PORTFOLIO 178
10.20.3 RECENT DEVELOPMENTS 178
10.21 ICIMS 179
10.21.1 COMPANY SNAPSHOT 179
10.21.2 PRODUCT PORTFOLIO 179
10.21.3 RECENT DEVELOPMENT 179
10.22 INFOR 180
10.22.1 COMPANY SNAPSHOT 180
10.22.2 PRODUCT PORTFOLIO 180
10.22.3 RECENT DEVELOPMENTS 181
10.23 KALTURA 182
10.23.1 COMPANY SNAPSHOT 182
10.23.2 REVENUE ANALYSIS 183
10.23.3 PRODUCT PORTFOLIO 183
10.23.4 RECENT UPDATES 185
10.24 MCAFEE, LLC. 187
10.24.1 COMPANY SNAPSHOT 187
10.24.2 PRODUCT PORTFOLIO 187
10.24.3 RECENT DEVELOPMENTS 188
10.25 MOTU, INC 190
10.25.1 COMPANY SNAPSHOT 190
10.25.2 PRODUCT PORTFOLIO 190
10.25.3 RECENT DEVELOPMENTS 192
10.26 NORTON (GEN DIGITAL INC) 193
10.26.1 COMPANY SNAPSHOT 193
10.26.2 PRODUCT PORTFOLIO 193
10.26.3 RECENT DEVELOPMENTS 195
10.27 PANOPTO 196
10.27.1 COMPANY SNAPSHOT 196
10.27.2 SOLUTION PORTFOLIO 196
10.27.3 RECENT DEVELOPMENTS 198
10.28 PRESONUS AUDIO ELECTRONICS INC. 199
10.28.1 COMPANY SNAPSHOT 199
10.28.2 PRODUCT PORTFOLIO 199
10.28.3 RECENT DEVELOPMENTS 201
10.29 SAP SE 202
10.29.1 COMPANY SNAPSHOT 202
10.29.2 REVENUE ANALYSIS 202
10.29.3 PRODUCT PORTFOLIO 203
10.29.4 RECENT DEVELOPMENTS 204
10.30 SOPHOS LTD. 207
10.30.1 COMPANY SNAPSHOT 207
10.30.2 PRODUCT PORTFOLIO 207
10.30.3 RECENT DEVELOPMENTS 207
10.31 TREND MICRO INCORPORATED 208
10.31.1 COMPANY SNAPSHOT 208
10.31.2 REVENUE ANALYSIS 209
10.31.3 PRODUCT PORTFOLIO 209
10.31.4 RECENT DEVELOPMENTS 209
10.32 VERINT SYSTEMS INC. 211
10.32.1 COMPANY SNAPSHOT 211
10.32.2 RVENUE ANALYSIS 211
10.32.3 PRODUCT PORTFOLIO 211
10.32.4 RECENT DEVELOPMENTS 213
10.33 WORKDAY INC. 215
10.33.1 COMPANY SNAPSHOT 215
10.33.2 REVENUE ANALYSIS 215
10.33.3 SOLUTION PORTFOLIO 216
10.33.4 RECENT DEVELOPMENTS 217
10.34 ZOHO CORPORATION PVT. LTD. 218
10.34.1 COMPANY SNAPSHOT 218
10.34.2 SOLUTION PORTFOLIO 218
10.34.3 RECENT DEVELOPMENTS 222
11 QUESTIONNAIRE 223
12 RELATED REPORTS 225


7.7.4.1 WINDOWS 110
7.7.4.2 MAC 110
7.7.4.3 MOBILE 110
7.7.4.3.1 IPHONE 110
7.7.4.3.2 ANDROID 110
7.7.4.3.3 IPAD 111
7.7.4.4 LINUX 111
7.7.5 RESUME, BY PRICING CATEGORY 111
7.7.5.1 SUBSCRIPTION 111
7.7.5.1.1 MONTHLY 111
7.7.5.1.2 ANNUAL 111
7.7.5.2 ONE TIME LICENSE 112
7.7.6 RESUME, BY ENTERPRISE SIZE 112
7.7.6.1 LARGE ENTERPRISES 112
7.7.6.2 SMALL & MEDIUM SIZED ENTERPRISES (SMES) 112
7.8 AD SPAM 113
7.8.1 AD SPAM, BY OFFERING 113
7.8.1.1 SOFTWARE 113
7.8.1.1.1 AD BLOCKER 113
7.8.1.1.2 DETECTION AND FILTERING 114
7.8.1.1.3 ANTI-MALWARE AND ANTI ADWARE 114
7.8.1.1.4 NETWORK LEVEL (DNS BASED) 114
7.8.1.1.5 OTHERS (ANTISPAM PLUG IN) 114
7.8.1.2 SERVICES 114
7.8.1.3 MANAGED 114
7.8.1.4 PROFESSIONAL 114
7.8.2 AD SPAM, BY DEPLOYMENT MODEL 115
7.8.2.1 CLOUD 115
7.8.2.2 ON PREMISE 115
7.8.3 AD SPAM, BY END USER 115
7.8.3.1 MEDIA & ENTERTAINMENT 115
7.8.3.2 BFSI 116
7.8.3.3 RETAIL 116
7.8.3.4 HEALTHCARE 116
7.8.3.5 EDUCATION 116
7.8.3.6 HOSPITALITY & TOURISM 116
7.8.3.7 MANUFACTURING 116
7.8.3.8 TRANSPORTATION AND LOGISTICS 116
7.8.3.9 OTHERS 116
7.8.4 AD SPAM, BY OPERATING SYSTEM 116
7.8.4.1 WINDOWS 117
7.8.4.2 MAC 117
7.8.4.3 MOBILE 117
7.8.4.3.1 IPHONE 117
7.8.4.3.2 ANDROID 117
7.8.4.3.3 IPAD 117
7.8.4.4 LINUX 117
7.8.5 AD SPAM, BY PRICING CATEGORY 118
7.8.5.1 SUBSCRIPTION 118
7.8.5.1.1 MONTHLY 118
7.8.5.1.2 ANNUAL 118
7.8.5.2 ONE TIME LICENSE 118
8 U.S. SOFTWARE MARKET, COMPANY LANDSCAPE 119
8.1 COMPANY SHARE ANALYSIS: U.S. 119
9 SWOT ANALYSIS 120
10 COMPANY PROFILE 121
10.1 APPLE INC. 121
10.1.1 COMPANY SNAPSHOT 121
10.1.2 SOLUTION PORTFOLIO 121
10.1.3 REVENUE 122
10.1.4 RECENT DEVELOPMENTS 122
10.2 MICROSOFT INC. 123
10.2.1 COMPANY SNAPSHOT 123
10.2.2 REVENUE ANALYSIS 123
10.2.3 SOLUTION PORTFOLIO 124
10.2.4 RECENT DEVELOPMENTS 126
10.3 ORACLE 127
10.3.1 COMPANY SNAPSHOT 127
10.3.2 REVENUE ANALYSIS 127
10.3.3 PRODUCT PORTFOLIO 128
10.3.4 RECENT DEVELOPMENTS 129
10.4 IBM CORPORATION 131
10.4.1 COMPANY SNAPSHOT 131
10.4.2 REVENUE ANALYSIS 131
10.4.3 PRODUCT PORTFOLIO 132
10.4.4 RECENT DEVELOPMENTS 133
10.5 HONEYWELL INTERNATIONAL INC. 135
10.5.1 COMPANY SNAPSHOT 135
10.5.2 REVENUE ANALYSIS 135
10.5.3 PRODUCT PORTFOLIO 136
10.5.4 RECENT UPDATES 137
10.6 ADOBE 138
10.6.1 COMPANY SNAPSHOT 138
10.6.2 REVENUE ANALYSIS 138
10.6.3 PRODUCT PORTFOLIO 139
10.6.4 RECENT DEVELOPMENTS 142
10.7 ADBLOCK PLUS 144
10.7.1 COMPANY SNAPSHOT 144
10.7.2 PRODUCT PORTFOLIO 144
10.7.3 RECENT DEVELOPMENTS 144
10.8 APPLICANTPRO HOLDINGS, LLC 145
10.8.1 COMPANY SNAPSHOT 145
10.8.2 PRODUCT PORTFOLIO 145
10.8.3 RECENT DEVELOPMENT 146
10.9 ARCULES 147
10.9.1 COMPANY SNAPSHOT 147
10.9.2 PRODUCT PORTFOLIO 147
10.9.3 RECENT DEVELOPMENT 148
10.10 AVID TECHNOLOGY, INC. 149
10.10.1 COMPANY SNAPSHOT 149
10.10.2 SOLUTION PORTFOLIO 149
10.10.3 RECENT DEVELOPMENTS 150
10.11 AXXONSOFT 151
10.11.1 COMPANY SNAPSHOT 151
10.11.2 PRODUCT PORTFOLIO 151
10.11.3 RECENT DEVELOPMENTS 153
10.12 BITDEFENDER 154
10.12.1 COMPANY SNAPSHOT 154
10.12.2 SOLUTION PORTFOLIO 154
10.12.3 RECENT DEVELOPMENTS 159
10.13 BANDLAB TECHNOLOGIES 161
10.13.1 COMPANY SNAPSHOT 161
10.13.2 PRODUCT PORTFOLIO 161
10.13.3 RECENT UPDATES 162
10.14 CLEAR FINANCE TECHNOLOGY CORPORATION 163
10.14.1 COMPANY SNAPSHOT 163
10.14.2 SOLUTION PORTFOLIO 163
10.14.3 RECENT DEVELOPMENT 163
10.15 COCKOS INCORPORATED 164
10.15.1 COMPANY SNAPSHOT 164
10.15.2 PRODUCT PORTFOLIO 164
10.15.3 RECENT DEVELOPMENTS 165
10.16 EAGLE EYE NETWORKS 166
10.16.1 COMPANY SNAPSHOT 166
10.16.2 PRODUCT PORTFOLIO 166
10.16.3 RECENT UPDATES 167
10.17 EMPLOY INC. 169
10.17.1 COMPANY SNAPSHOT 169
10.17.2 SOLUTION PORTFOLIO 169
10.17.3 RECENT DEVELOPMENT 170
10.18 ESET, SPOL. S.R.O. 171
10.18.1 COMPANY SNAPSHOT 171
10.18.2 PRODUCT PORTFOLIO 171
10.18.3 RECENT DEVELOPMENTS 173
10.19 FORTINET, INC. 174
10.19.1 COMPANY SNAPSHOT 174
10.19.2 REVENUE ANALYSIS 175
10.19.3 PRODUCT PORTFOLIO 175
10.19.4 RECENT DEVELOPMENTS 176
10.20 GHOSTERY GMBH 178
10.20.1 COMPANY SNAPSHOT 178
10.20.2 PRODUCT PORTFOLIO 178
10.20.3 RECENT DEVELOPMENTS 178
10.21 ICIMS 179
10.21.1 COMPANY SNAPSHOT 179
10.21.2 PRODUCT PORTFOLIO 179
10.21.3 RECENT DEVELOPMENT 179
10.22 INFOR 180
10.22.1 COMPANY SNAPSHOT 180
10.22.2 PRODUCT PORTFOLIO 180
10.22.3 RECENT DEVELOPMENTS 181
10.23 KALTURA 182
10.23.1 COMPANY SNAPSHOT 182
10.23.2 REVENUE ANALYSIS 183
10.23.3 PRODUCT PORTFOLIO 183
10.23.4 RECENT UPDATES 185
10.24 MCAFEE, LLC. 187
10.24.1 COMPANY SNAPSHOT 187
10.24.2 PRODUCT PORTFOLIO 187
10.24.3 RECENT DEVELOPMENTS 188
10.25 MOTU, INC 190
10.25.1 COMPANY SNAPSHOT 190
10.25.2 PRODUCT PORTFOLIO 190
10.25.3 RECENT DEVELOPMENTS 192
10.26 NORTON (GEN DIGITAL INC) 193
10.26.1 COMPANY SNAPSHOT 193
10.26.2 PRODUCT PORTFOLIO 193
10.26.3 RECENT DEVELOPMENTS 195
10.27 PANOPTO 196
10.27.1 COMPANY SNAPSHOT 196
10.27.2 SOLUTION PORTFOLIO 196
10.27.3 RECENT DEVELOPMENTS 198
10.28 PRESONUS AUDIO ELECTRONICS INC. 199
10.28.1 COMPANY SNAPSHOT 199
10.28.2 PRODUCT PORTFOLIO 199
10.28.3 RECENT DEVELOPMENTS 201
10.29 SAP SE 202
10.29.1 COMPANY SNAPSHOT 202
10.29.2 REVENUE ANALYSIS 202
10.29.3 PRODUCT PORTFOLIO 203
10.29.4 RECENT DEVELOPMENTS 204
10.30 SOPHOS LTD. 207
10.30.1 COMPANY SNAPSHOT 207
10.30.2 PRODUCT PORTFOLIO 207
10.30.3 RECENT DEVELOPMENTS 207
10.31 TREND MICRO INCORPORATED 208
10.31.1 COMPANY SNAPSHOT 208
10.31.2 REVENUE ANALYSIS 209
10.31.3 PRODUCT PORTFOLIO 209
10.31.4 RECENT DEVELOPMENTS 209
10.32 VERINT SYSTEMS INC. 211
10.32.1 COMPANY SNAPSHOT 211
10.32.2 RVENUE ANALYSIS 211
10.32.3 PRODUCT PORTFOLIO 211
10.32.4 RECENT DEVELOPMENTS 213
10.33 WORKDAY INC. 215
10.33.1 COMPANY SNAPSHOT 215
10.33.2 REVENUE ANALYSIS 215
10.33.3 SOLUTION PORTFOLIO 216
10.33.4 RECENT DEVELOPMENTS 217
10.34 ZOHO CORPORATION PVT. LTD. 218
10.34.1 COMPANY SNAPSHOT 218
10.34.2 SOLUTION PORTFOLIO 218
10.34.3 RECENT DEVELOPMENTS 222
11 QUESTIONNAIRE 223
12 RELATED REPORTS 225
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