Report

TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 OVERVIEW 14
1.4 LIMITATIONS 16
1.5 MARKETS COVERED 16
2 MARKET SEGMENTATION 24
2.1 MARKETS COVERED 24
2.2 GEOGRAPHICAL SCOPE 25
2.3 YEARS CONSIDERED FOR THE STUDY 25
2.4 CURRENCY AND PRICING 25
2.5 DBMR TRIPOD DATA VALIDATION MODEL 26
2.6 MULTIVARIATE MODELING 29
2.7 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 30
2.8 DBMR MARKET POSITION GRID 31
2.9 DBMR VENDOR SHARE ANALYSIS 32
2.10 MARKET END USE COVERAGE GRID 33
2.11 SECONDARY SOURCES 34
2.12 ASSUMPTIONS 35
3 EXECUTIVE SUMMARY 36
4 PREMIUM INSIGHTS 41
4.1 PORTER'S FIVE FORCES 42
4.1.1 THREAT OF NEW ENTRANTS 42
4.1.2 BARGAINING POWER OF BUYERS 42
4.1.3 BARGAINING POWER OF SUPPLIERS 43
4.1.4 THREAT OF SUBSTITUTES 43
4.1.5 INTERNAL COMPETITION 43
4.2 IMPORT EXPORT SCENARIO 44
4.3 PRICING ANALYSIS 45
4.4 PRODUCTION CAPACITY FOR TOP MANUFACTURERS 46
4.5 VALUE CHAIN ANALYSIS 47
4.5.1 RAW MATERIAL PROCUREMENT 47
4.5.2 MANUFACTURING & FORMULATION 47
4.5.3 PACKAGING & STORAGE 47
4.5.4 DISTRIBUTION & LOGISTICS 48
4.5.5 RETAIL & SALES CHANNELS 48
4.6 BRAND OUTLOOK 49
4.7 CLIMATE CHANGE SCENARIO IN THE U.S. HORSE FEED MARKET 50
4.8 FACTORS INFLUENCING PURCHASING DECISION OF END-USERS IN THE U.S. HORSE FEED MARKET 53
4.8.1 ANIMAL HEALTH AND PERFORMANCE NEEDS 53
4.8.2 INGREDIENT QUALITY AND NUTRITIONAL VALUE 53
4.8.3 VETERINARIAN AND PEER RECOMMENDATIONS 53
4.8.4 PRICE SENSITIVITY AND ECONOMIC FACTORS 53
4.8.5 BRAND TRUST AND PRODUCT AVAILABILITY 53
4.8.6 PACKAGING AND CONVENIENCE 53
4.8.7 SUSTAINABILITY AND ETHICAL CONCERNS 54
4.8.8 MARKETING AND CONSUMER EDUCATION 54
4.8.9 CONCLUSION 54
4.9 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 55
4.9.1 PRODUCT INNOVATION AND DIVERSIFICATION 55
4.9.2 STRATEGIC PARTNERSHIPS AND COLLABORATIONS 55
4.9.3 GEOGRAPHIC AND CHANNEL EXPANSION 55
4.9.4 FOCUS ON SUSTAINABILITY AND BRAND ETHICS 55
4.10 IMPACT OF ECONOMIC SLOWDOWN ON THE U.S. HORSE FEED MARKET 56
4.10.1 IMPACT ON PRICE 56
4.10.2 IMPACT ON SUPPLY CHAIN 56
4.10.3 IMPACT ON SHIPMENT AND DISTRIBUTION 56
4.10.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 56
4.10.5 CONCLUSION 57
4.11 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 58
4.11.1 RISING DEMAND FOR NATURAL AND ORGANIC HORSE FEED 58
4.11.2 INTEGRATION OF TECHNOLOGY AND DATA-DRIVEN FEEDING 58
4.11.3 SUSTAINABILITY AND ETHICAL SOURCING PRIORITIES 58
4.11.4 GROWTH IN SPECIALIZED AND THERAPEUTIC FEEDS 58
4.12 OVERVIEW OF TECHNOLOGICAL INNOVATIONS 59
4.12.1 PRECISION NUTRITION AND CUSTOM FEED FORMULATIONS 59
4.12.2 SMART FEEDING SYSTEMS AND AUTOMATION 59
4.12.3 ENHANCED FEED PROCESSING AND PELLETIZATION TECHNOLOGIES 59
4.12.4 BLOCKCHAIN AND INGREDIENT TRACEABILITY SYSTEMS 59
4.13 RAW MATERIAL SOURCING ANALYSIS 60
4.13.1 GRAINS AND CEREALS (OATS, CORN, BARLEY) 60
4.13.2 FORAGES AND FIBERS (ALFALFA, TIMOTHY HAY, BEET PULP) 60
4.13.3 PROTEIN SOURCES (SOYBEAN MEAL, CANOLA MEAL, FLAXSEED) 60
4.13.4 ADDITIVES AND SUPPLEMENTS (VITAMINS, MINERALS, PROBIOTICS) 60
4.13.5 SPECIALTY AND FUNCTIONAL INGREDIENTS (HERBS, OILS, PREBIOTICS) 61
4.14 SUPPLY CHAIN ANALYSIS 62
4.14.1 INPUT SUPPLY & SOURCING 62
4.14.2 FEED MANUFACTURING & FORMULATION 62
4.14.3 QUALITY ASSURANCE & COMPLIANCE 62
4.14.4 PACKAGING & WAREHOUSING 63
4.14.5 DISTRIBUTION & LOGISTICS 63
4.14.6 RETAIL & END-MARKET CHANNELS 63
4.14.7 AFTER-SALES SUPPORT & SERVICES 64
4.15 TARIFFS AND THEIR IMPACT ON THE MARKET 65
4.15.1 CURRENT TARIFF RATES IN TOP-5 COUNTRY MARKETS 65
4.15.2 OUTLOOK: LOCAL PRODUCTION V/S IMPORT RELIANCE 65
4.15.3 VENDOR SELECTION CRITERIA DYNAMICS 65
4.16 IMPACT ON SUPPLY CHAIN 66
4.16.1 RAW MATERIAL PROCUREMENT 66
4.16.2 MANUFACTURING AND PRODUCTION 66
4.16.3 LOGISTICS AND DISTRIBUTION 66
4.16.4 PRICE PITCHING AND POSITION OF MARKET 66
4.17 INDUSTRY PARTICIPANTS: PROACTIVE MOVES 66
4.17.1 SUPPLY CHAIN OPTIMIZATION 66
4.17.2 JOINT VENTURE ESTABLISHMENTS 66
4.18 IMPACT ON PRICES 67
4.19 REGULATORY INCLINATION 67
4.19.1 GEOPOLITICAL SITUATION 67
4.19.2 TRADE PARTNERSHIPS BETWEEN THE COUNTRIES 67
4.19.2.1 FREE TRADE AGREEMENTS (FTAS) 67
4.19.2.2 ALLIANCES ESTABLISHMENTS 67
4.19.3 STATUS ACCREDITATION (INCLUDING MFN) 67
4.19.4 DOMESTIC COURSE OF CORRECTION 67
4.19.4.1 INCENTIVE SCHEMES TO BOOST PRODUCTION OUTPUTS 67
4.19.4.2 ESTABLISHMENT OF SPECIAL ECONOMIC ZONES/INDUSTRIAL PARKS 67
5 REGULATION COVERAGE 68
6 MARKET OVERVIEW 69
6.1 DRIVERS 71
6.1.1 RISING HORSE OWNERSHIP AND EQUESTRIAN ACTIVITIES 71
6.1.2 ADVANCEMENTS IN FEED FORMULATIONS 71
6.1.3 EXPANSION OF PREMIUM AND ORGANIC FEED PRODUCTS 72
6.2 RESTRAINTS 73
6.2.1 AGE-SPECIFIC NUTRITION FEED REQUIREMENT 73
6.2.2 VULNERABILITY TO RAW MATERIAL PRICE VOLATILITY 73
6.3 OPPORTUNITIES 74
6.3.1 INNOVATION IN FUNCTIONAL FEED INGREDIENTS 74
6.3.2 INCREASING DEMAND FOR SUSTAINABLE AND ECO-FRIENDLY FEED SOLUTIONS 74
6.4 CHALLENGES 75
6.4.1 ENVIRONMENTAL REGULATIONS AND FEED SAFETY STANDARDS 75
6.4.2 RISKS OF CONTAMINATION IN ANIMAL FEED 76
7 U.S. HORSE FEED MARKET, BY PRODUCT TYPE 78
7.1 OVERVIEW 79
7.2 CEREAL CRAIN 81
7.3 CAKES/MEALS 82
7.4 GRAIN FREE FEED 82
7.5 CONCENTRATED FEED 83
7.6 FEED ADDITIVES 84
7.7 SUPPLEMENTS 91
7.8 OTHERS 91
8 U.S. HORSE FEED MARKET, BY NUTRITION TYPE 92
8.1 OVERVIEW 93
8.2 HIGH FIBER 94
8.3 STARCH CONTENT 94
8.4 HIGH-ENERGY FEEDS 94
8.5 PROTEIN-ENHANCED FEEDS 95
8.6 HIGH FATS AND OILS 95
8.7 VITAMIN & MINERAL FORTIFIED FEEDS 95
9 U.S. HORSE FEED MARKET, BY FORM 96
9.1 OVERVIEW 97
9.2 PELLET 98
9.3 CUBES 98
9.4 POWDER 98
9.5 FLAKES 98
9.6 OTHERS 98
10 U.S. HORSE FEED MARKET, BY AGE 99
10.1 OVERVIEW 100
10.2 MARE AND FOAL 101
10.3 SENIOR/OLD 101
10.4 YEARLING 101
10.5 STALLIONS 101
10.6 OTHERS 101
11 U.S. HORSE FEED MARKET, BY FUNCTION 102
11.1 OVERVIEW 103
11.2 DIGESTIVE HEALTH 104
11.3 WEIGHT TIRLAN 104
11.4 BONE AND MUSCLE HEALTH 104
11.5 ENERGY MANAGEMENT 105
11.6 RESPIRATORY HEALTH 105
11.7 HYDRATION 105
11.8 COAT SHINE 105
11.9 OTHERS 105
12 U.S. HORSE FEED MARKET, BY PACKAGING SIZE 106
12.1 OVERVIEW 107
12.2 MORE THAN 25KG 108
12.3 10-25KG 108
12.4 5-10KG 108
12.5 LESS THAN 5KG 108
13 U.S. HORSE FEED MARKET, BY END USER 109
13.1 OVERVIEW 110
13.2 INDIVIDUAL HOBBYIST 111
13.3 SPORTS CLUBS 111
13.4 FARMERS 111
13.5 OTHERS 111
14 U.S. HORSE FEED MARKET: COMPANY LANDSCAPE 112
14.1 COMPANY SHARE ANALYSIS: U.S. 112
15 SWOT ANALYSIS 113
16 COMPANY PROFILE 114
16.1 KENT NUTRITION GROUP 114
16.1.1 COMPANY SNAPSHOT 114
16.1.2 PRODUCT PORTFOLIO 114
16.1.3 RECENT DEVELOPMENT 115
16.2 HALLWAY FEEDS 116
16.2.1 COMPANY SNAPSHOT 116
16.2.2 PRODUCT PORTFOLIO 116
16.2.3 RECENT DEVELOPMENT 117
16.3 BLUEBONNET 118
16.3.1 COMPANY SNAPSHOT 118
16.3.2 PRODUCT PORTFOLIO 118
16.3.3 RECENT DEVELOPMENT 119
16.4 CAVALOR 120
16.4.1 COMPANY SNAPSHOT 120
16.4.2 PRODUCT PORTFOLIO 120
16.4.3 RECENT DEVELOPMENT 121
16.5 ALLTECH 122
16.5.1 COMPANY SNAPSHOT 122
16.5.2 PRODUCT PORTFOLIO 122
16.5.3 RECENT DEVELOPMENT/NEWS 123
16.6 ADM 124
16.6.1 COMPANY SNAPSHOT 124
16.6.2 REVENUE ANALYSIS 124
16.6.3 PRODUCT PORTFOLIO 125
16.6.4 RECENT DEVELOPMENT 125
16.7 BLUE CHIP FEED 126
16.7.1 COMPANY SNAPSHOT 126
16.7.2 PRODUCT PORTFOLIO 126
16.7.3 RECENT DEVELOPMENT 128
16.8 CARGILL, INCORPORATED. (NUTRENA) 129
16.8.1 COMPANY SNAPSHOT 129
16.8.2 PRODUCT PORTFOLIO 129
16.8.3 RECENT DEVELOPMENTS 129
16.9 COMPANA 130
16.9.1 COMPANY SNAPSHOT 130
16.9.2 PRODUCT PORTFOLIO 130
16.9.3 RECENT DEVELOPMENT 131
16.10 HYGAIN 132
16.10.1 COMPANY SNAPSHOT 132
16.10.2 PRODUCT PORTFOLIO 132
16.10.3 RECENT DEVELOPMENT 133
16.11 MARS, INCORPORATED AND ITS AFFILIATES 134
16.11.1 COMPANY SNAPSHOT 134
16.11.2 PRODUCT PORTFOLIO 134
16.11.3 RECENT DEVELOPMENT 137
16.12 MEDALIST FEED 138
16.12.1 COMPANY SNAPSHOT 138
16.12.2 PRODUCT PORTFOLIO 138
16.12.3 RECENT DEVELOPMENT 139
16.13 MODESTO MILLING INC. 140
16.13.1 COMPANY SNAPSHOT 140
16.13.2 PRODUCT PORTFOLIO 140
16.13.3 RECENT DEVELOPMENT 140
16.14 PURINA ANIMAL NUTRITION LLC 141
16.14.1 COMPANY SNAPSHOT 141
16.14.2 PRODUCT PORTFOLIO 141
16.14.3 RECENT DEVELOPMENT 142
16.15 RED MILLS 143
16.15.1 COMPANY SNAPSHOT 143
16.15.2 PRODUCT PORTFOLIO 143
16.15.3 RECENT DEVELOPMENTS 143
16.16 TRIBUTE EQUINE NUTRITION 144
16.16.1 COMPANY SNAPSHOT 144
16.16.2 PRODUCT PORTFOLIO 144
16.16.3 RECENT DEVELOPMENT 145
16.17 TRIPLE CROWN FEED 146
16.17.1 COMPANY SNAPSHOT 146
16.17.2 PRODUCT PORTFOLIO 146
16.17.3 RECENT DEVELOPMENT 147
16.18 TOTAL FEEDS, INC. 148
16.18.1 COMPANY SNAPSHOT 148
16.18.2 PRODUCT PORTFOLIO 148
16.18.3 RECENT DEVELOPMENT 149
16.19 TIRLAN 150
16.19.1 COMPANY SNAPSHOT 150
16.19.2 PRODUCT PORTFOLIO 150
16.19.3 RECENT DEVELOPMENT 150
17 QUESTIONNAIRE 152
18 RELATED REPORTS 156
?