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Report
U.S. Deodorants Market - Industry Trends and Forecast to 2030
Market Report I 2023-05-01 I 129 Pages I Data Bridge Market Research
The U.S. deodorants market is expected to reach USD 9,331.13 million by 2030 from USD 6,069.60 million in 2022, growing at a CAGR of 5.5% during the forecast period of 2023 to 2030.
Market Segmentation:
U.S. Deodorants Market, By Type (Antiperspirant Deodorant, Aerosol/ Spray Deodorants, Roll-On Deodorants, Solid Deodorant, Invisible Solid Deodorant, Wipes Deodorant, Gel Deodorant, Crystal Deodorant, and Others), Category (Scented and Unscented), Claims (Alcohol Free, Paraben Free, Sulfate-Free, All of the above Claims, and No Claims), Price Range (Economy, Premium, and Super-Premium), Gender (Women, Men, Unisex, and Kids), Distribution Channel (Online and Offline) - Industry Trends and Forecast to 2030
Overview of U.S. Deodorants Market Dynamics:
Driver
- Rising demand for deodorants among the young population
Restrain
- The strict regulatory structure for the usage of deodorants products
Opportunity
- Rising demand for stick deodorants for better efficiency
Market Players:
Some of the major market players operating in the U.S. deodorants market are:
- Unilever
- Procter & Gamble
- Church & Dwight Co., Inc.
- BEIERSDORF GLOBAL
- Henkel AG & Co. KGaA
- Natura &Co
- Coty Inc
- Estee Lauder Inc
- Wipro Consumer Care & Lighting
- Kao Corporation
- CavinKare Group
- Hello Products LLC
- Om Enterprise
- Alpenglow Skin Care LLC
TABLE OF CONTENTS
1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 OVERVIEW OF THE U.S. DEODORANTS MARKET 13
1.4 CURRENCY AND PRICING 14
1.5 LIMITATIONS 15
1.6 MARKETS COVERED 15
2 MARKET SEGMENTATION 18
2.1 MARKETS COVERED 18
2.2 GEOGRAPHICAL SCOPE 19
2.3 YEARS CONSIDERED FOR THE STUDY 19
2.4 DBMR TRIPOD DATA VALIDATION MODEL 20
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 23
2.6 MULTIVARIATE MODELLING 24
2.7 CATEGORY LIFELINE CURVE 24
2.8 DBMR MARKET POSITION GRID 25
2.9 MARKET DISTRIBUTION CHANNEL COVERAGE GRID 26
2.10 SECONDARY SOURCES 27
2.11 ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 30
4.1 PESTEL ANALYSIS 31
4.2 PORTER'S FIVE FORCES MODEL 32
4.3 CONSUMER BUYING BEHAVIOR 33
4.4 FACTORS AFFECTING BUYING DECISION 34
4.4.1 ECONOMIC FACTOR 34
4.4.2 FUNCTIONAL FACTOR 34
4.5 IMPORT EXPORT SCENARIO 35
4.6 RAW MATERIAL SOURCING ANALYSIS 36
4.7 BRAND ANALYSIS 37
4.8 REGULATION COVERAGE 38
5 BRAND OUTLOOK GRID 40
5.1 COMPARATIVE BRAND ANALYSIS 40
5.2 PRODUCT VS BRAND OVERVIEW 41
6 SUPPLY CHAIN ANALYSIS 42
6.1 LOGISTIC COST SCENARIO 42
6.2 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS- 43
7 PRODUCTION CAPACITY OUTLOOK 44
8 MARKET OVERVIEW 45
8.1 DRIVERS 47
8.1.1 RISING DEMAND FOR DEODORANTS IN THE YOUNG POPULATION 47
8.1.2 INCREASING DEMAND FOR PERSONAL HYGIENE PRODUCTS 47
8.1.3 INCREASING DEMAND FOR HEALTHIER AND NATURAL DEODORANTS 48
8.2 RESTRAINTS 48
8.2.1 STRICT REGULATORY STRUCTURE FOR USAGE OF DEODORANTS PRODUCTS 48
8.2.2 LONG-TERM USE CAN CAUSE ADVERSE EFFECTS 49
8.3 OPPORTUNITIES 49
8.3.1 RISING DEMAND FOR STICK FORMS FOR BETTER EFFICIENCY 49
8.3.2 GROWING YOUNG POPULATION 50
8.4 CHALLENGES 50
8.4.1 RISING CONCERNS REGARDING THE USE OF TOXIC INGREDIENTS 50
8.4.2 LACK OF RELIABLE SUPPLY AND SHORTAGE OF SKILLED LABOURS 51
9 U.S. DEODORANTS MARKET, BY TYPE 52
9.1 OVERVIEW 53
9.2 ANTIPERSPIRANT DEODORANT 56
9.2.1 ANTIPERSPIRANT DEODORANT, BY CATEGORY 56
9.2.1.1 SCENTED 56
9.2.1.2 UNSCENTED 56
9.3 AEROSOL/SPRAY DEODORANTS 56
9.3.1 AEROSOL/SPRAY DEODORANTS, BY CATEGORY 57
9.3.1.1 SCENTED 57
9.3.1.2 UNSCENTED 57
9.4 ROLL-ON DEODORANT 57
9.4.1 ROLL-ON DEODORANTS, BY CATEGORY 57
9.4.1.1 SCENTED 58
9.4.1.2 UNSCENTED 58
9.5 SOLID DEODORANT 58
9.5.1 SOLID DEODORANT, BY CATEGORY 58
9.5.1.1 SCENTED 59
9.5.1.2 UNSCENTED 59
9.6 INVISBLE SOLID DEODORANT 59
9.6.1 INVISIBLE SOLID DEODORANT, BY CATEGORY 59
9.6.1.1 SCENTED 59
9.6.1.2 UNSCENTED 59
9.7 WIPES DEODORANT 60
9.7.1 WIPES DEODORANT, BY CATEGORY 60
9.7.1.1 SCENTED 60
9.7.1.2 UNSCENTED 60
9.8 GEL DEODORANT 60
9.8.1 GEL DEODORANT, BY CATEGORY 61
9.8.1.1 SCENTED 61
9.8.1.2 UNSCENTED 61
9.9 CRYSTAL DEODORANT 61
9.9.1 CRYSTAL DEODORANT, BY CATEGORY 62
9.9.1.1 SCENTED 62
9.9.1.2 UNSCENTED 62
9.10 OTHERS 62
9.10.1 OTHERS, BY CATEGORY 63
9.10.1.1 SCENTED 63
9.10.1.2 UNSCENTED 63
10 U.S. DEODORANTS MARKET, BY CATEGORY 64
10.1 OVERVIEW 65
10.2 SCENTED 67
10.2.1 SCENTED, BY FRAGRANCE NOTE 68
10.2.1.1 FLORAL NOTE 68
10.2.1.2 FRUITY NOTE 68
10.2.1.3 MUSK NOTE 68
10.2.1.4 WOODY NOTE 68
10.2.1.5 OTHERS 68
10.3 UNSCENTED 69
11 U.S. DEODORANTS MARKET, BY CLAIMS 70
11.1 OVERVIEW 71
11.2 ALCOHOL FREE 74
11.3 PARABEN FREE 74
11.4 SULFATE -FREE 74
11.5 ALL OF THE ABOVE CLAIMS 75
11.6 NO CLAIMS 75
12 U.S. DEODORANTS MARKET, BY PRICE RANGE 76
12.1 OVERVIEW 77
12.2 ECONOMY 79
12.3 PREMIUM 80
12.4 SUPER PREMIUM 80
13 U.S. DEODORANTS MARKET, BY GENDER 81
13.1 OVERVIEW 82
13.2 WOMEN 85
13.2.1 ANTIPERSPIRANT DEODORANT 86
13.2.2 AEROSOL/ SPRAY DEODORANTS 86
13.2.3 ROLL-ON DEODORANTS 86
13.2.4 SOLID DEODORANT 86
13.2.5 INVISIBLE SOLID DEODORANT 86
13.2.6 WIPES DEODORANT 86
13.2.7 GEL DEODORANT 86
13.2.8 CRYSTAL DEODORANT 86
13.2.9 OTHERS 86
13.3 MEN 87
13.3.1 ANTIPERSPIRANT DEODORANT 88
13.3.2 AEROSOL/ SPRAY DEODORANTS 88
13.3.3 ROLL-ON DEODORANTS 88
13.3.4 SOLID DEODORANT 88
13.3.5 INVISIBLE SOLID DEODORANT 88
13.3.6 WIPES DEODORANT 88
13.3.7 GEL DEODORANT 88
13.3.8 CRYSTAL DEODORANT 88
13.3.9 OTHERS 88
13.4 UNISEX 89
13.4.1 ANTIPERSPIRANT DEODORANT 90
13.4.2 AEROSOL/ SPRAY DEODORANTS 90
13.4.3 ROLL-ON DEODORANTS 90
13.4.4 SOLID DEODORANT 90
13.4.5 INVISIBLE SOLID DEODORANT 90
13.4.6 WIPES DEODORANT 90
13.4.7 GEL DEODORANT 90
13.4.8 CRYSTAL DEODORANT 90
13.4.9 OTHERS 90
13.5 KIDS 91
13.5.1 ROLL-ON DEODORANTS 92
13.5.2 SOLID DEODORANT 92
13.5.3 INVISIBLE SOLID DEODORANT 92
13.5.4 CRYSTAL DEODORANT 92
13.5.5 AEROSOL/ SPRAY DEODORANTS 92
13.5.6 ANTIPERSPIRANT DEODORANT 92
13.5.7 WIPES DEODORANT 92
13.5.8 GEL DEODORANT 92
13.5.9 OTHERS 92
14 U.S. DEODORANTS MARKET, BY DISTRIBUTION CHANNEL 93
14.1 OVERVIEW 94
14.2 ONLINE 97
14.2.1 E-COMMERCE 97
14.2.2 COMPANY OWNED 97
14.3 OFFLINE 98
14.3.1 SUPERMARKETS/HYPERMARKETS 98
14.3.2 DEPARTMENTAL STORES 98
14.3.3 CONVENIENCE STORES 98
14.3.4 WAREHOUSE CLUBS 99
14.3.5 OTHERS 99
15 U.S. DEODORANTS MARKET: COMPANY LANDSCAPE 100
15.1 COMPANY SHARE ANALYSIS: U.S. 100
16 SWOT ANALYSIS 101
17 COMPANY PROFILE 102
17.1 UNILEVER 102
17.1.1 COMPANY SNAPSHOT 102
17.1.2 REVENUE ANALYSIS 102
17.1.3 PRODUCT PORTFOLIO 103
17.1.4 RECENT DEVELOPMENT 103
17.2 PROCTER & GAMBLE 104
17.2.1 COMPANY SNAPSHOT 104
17.2.2 REVENUE ANALYSIS 104
17.2.3 PRODUCT PORTFOLIO 105
17.2.4 RECENT DEVELOPMENT 105
17.3 CHURCH & DWIGHT CO. INC. 106
17.3.1 COMPANY SNAPSHOT 106
17.3.2 REVENUE ANALYSIS 106
17.3.3 PRODUCT PORTFOLIO 107
17.3.4 RECENT DEVELOPMENT 107
17.4 BEIERDORF GLOBAL 108
17.4.1 COMPANY SNAPSHOT 108
17.4.2 REVENUE ANALYSIS 108
17.4.3 PRODUCT PORTFOLIO 109
17.4.4 RECENT DEVELOPMENT 109
17.5 HENKEL AG & CO. KGAA 110
17.5.1 COMPANY SNAPSHOT 110
17.5.2 REVENUE ANALYSIS 110
17.5.3 PRODUCT PORTFOLIO 111
17.5.4 RECENT DEVELOPMENT 111
17.6 ALPENGLOW SKIN CARE LLC 112
17.6.1 COMPANY SNAPSHOT 112
17.6.2 PRODUCT PORTFOLIO 112
17.6.3 RECENT DEVELOPMENT 112
17.7 CAVINKARE GROUP 113
17.7.1 COMPANY SNAPSHOT 113
17.7.2 PRODUCT PORTFOLIO 113
17.7.3 RECENT DEVELOPMENT 113
17.8 COTY INC 114
17.8.1 COMPANY SNAPSHOT 114
17.8.2 REVENUE ANALYSIS 114
17.8.3 PRODUCT PORTFOLIO 115
17.8.4 RECENT DEVELOPMENT 115
17.9 ESTEE LAUDER INC 116
17.9.1 COMPANY SNAPSHOT 116
17.9.2 REVENUE ANALYSIS 116
17.9.3 PRODUCT PORTFOLIO 117
17.9.4 RECENT DEVELOPMENT 117
17.10 HELLO PRODUCTS LLC 118
17.10.1 COMPANY SNAPSHOT 118
17.10.2 PRODUCT PORTFOLIO 118
17.10.3 RECENT DEVELOPMENT 118
17.11 KAO CORPORATION 119
17.11.1 COMPANY SNAPSHOT 119
17.11.2 REVENUE ANALYSIS 119
17.11.3 PRODUCT PORTFOLIO 120
17.11.4 RECENT DEVELOPMENT 120
17.12 NATURA & CO 121
17.12.1 COMPANY SNAPSHOT 121
17.12.2 REVENUE ANALYSIS 121
17.12.3 PRODUCT PORTFOLIO 122
17.12.4 RECENT DEVELOPMENT 122
17.13 OM ENTERPRISE 123
17.13.1 COMPANY SNAPSHOT 123
17.13.2 PRODUCT PORTFOLIO 123
17.13.3 RECENT DEVELOPMENT 123
17.14 WIPRO CONSUMER CARE & LIGHTING 124
17.14.1 COMPANY SNAPSHOT 124
17.14.2 REVENUE ANALYSIS 124
17.14.3 PRODUCT PORTFOLIO 125
17.14.4 RECENT DEVELOPMENT 125
18 QUESTIONNAIRE 126
19 RELATED REPORTS 129
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