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Report

Turkey Television Market By Screen Size (50''-59'', 40''-49'', 39'' and Below, Above 59''), By Display Type (LED, OLED, Others (LCD, QLED, etc.)), By Distribution Channel (Multi Branded Stores, Supermarkets/Hypermarkets, Online, and Others (Institutional Sales, Exclusive Stores, etc.), By Region, Competition Forecast & Opportunities, 2018-2028F

Market Report I 2023-08-01 I 73 Pages I TechSci Research

The television market in Turkey is experiencing high demand and is projected to grow significantly during the forecast period. This growth can be attributed to the increasing popularity of OTT platforms and the expansion of the Turkish entertainment industry.
According to data provided by the Broadcasting Board of Governors, 99.1% of households in Turkey claim to have a working TV, indicating nearly universal TV ownership in the country. Additionally, internet penetration has risen to 81% in 2021, as reported by the World Bank. As a result, the increasing penetration of the internet and the growing popularity of OTT platforms have led to a surge in the purchase of new smart televisions, driving the demand for televisions in the country.
Furthermore, the availability of consumer electronics through e-commerce platforms is also contributing to the growth of the television market in Turkey. A report states that Turkey's e-commerce volume witnessed a remarkable 79% increase in 2021, thanks to the presence of multiple brands and the opportunity for consumers to compare prices and features according to their needs. Additionally, Turkey's per capita income has seen a significant rise, reaching USD 9661.2 in 2021, as per the World Bank. This increase in per capita income has resulted in higher purchasing power and, consequently, an increased demand for televisions in Turkey.
The market growth is further fueled by the rising demand for smart televisions in the country. With approximately 66% smart television ownership, the benefits of smart televisions, including high picture quality with ultra-HD and 4K resolution, access to live streaming videos, and various OTT platforms, have contributed to the demand. Additionally, the introduction of streaming devices such as TV sticks enables the transformation of non-smart televisions into smart ones, providing a fast and user-friendly interface with easy access to a wide range of applications.
Moreover, the growing popularity of OTT platforms and the shift in media consumption patterns have played a significant role in driving the demand for televisions in Turkey. According to the Radio and Television Supreme Council (RTUK), the usage of digital platforms in Turkey has increased from 5.7% in 2018 to 24.4% in 2021. Notably, Netflix, a dominant player in the global OTT market, has approximately 3 million subscribers in Turkey. This rise in popularity and paid subscribers of OTT platforms is expected to further boost the demand for televisions in Turkey.
Overall, the television market in Turkey is witnessing a robust growth trajectory, driven by the rising popularity of OTT platforms, the expansion of the Turkish entertainment industry, and the increasing availability of consumer electronics through e-commerce platforms.
Increasing Manufacturing of Television is Boosting the Market Growth
The television market in Turkey is being propelled by the growing domestic manufacturing of televisions by local companies. According to an article, Turkish domestic companies account for 90% of TCL's television manufacturing. Additionally, Sunny Electronics, a domestic television brand, manufactures approximately 25% of the total televisions sold in Turkey. Moreover, due to the COVID-19 pandemic and multiple lockdowns in various countries, many companies turned to Turkey as an alternative source when faced with difficulties in procuring products from China, resulting in a remarkable 200% increase in exports in 2021. Consequently, the surge in domestic television manufacturing is a key driver for the Turkish Television Market.
Market Segmentation
The Turkey television market is segmented on the basis of screen size, display type, distribution channel, region and competitive landscape. On the basis of screen size, the market is further segmented into 50''-59'', 40''-49'', 39'' and below, and above 59''. The display type is further fragmented into LED, OLED, and others (LCD, QLED, etc.). The distribution channel is segmented into multi branded stores, supermarkets/hypermarkets, online, and others, which include institutional sales, exclusive stores, etc. On the basis of region, the market is divided into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia.
Market Players
Samsung Electronics Istanbul Paz ve Tic Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Atmaca Electronics Industry and Trade Inc, LG Electronics Ticaret A.S., Arcelik A.S., Vestel Ticaret A.S., Sony Corporation, TCL Electronic Holding Ltd, VIZIO, Inc., and Sharp Corporation are some of the major players in the Turkey television market.

Report Scope:
In this report, Turkey television market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Turkey Television Market, By Screen Size:
o 50''-59''
o 40''-49''
o 39'' and Below
o Above 59''
- Turkey Television Market, By Display Type:
o LED
o OLED
o Others
- Turkey Television Market, By Distribution Channel:
o Multi Branded Stores
o Supermarkets/Hypermarkets
o Online
o Others
- Turkey Television Market, By Region:
o Marmara
o Central Anatolia
o Mediterranean
o Aegean
o Southeastern Anatolia
o Blacksea
o Eastern Anatolia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in Turkey television market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Sources of Information
4.6. Customer Satisfaction
5. Turkey Television Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Screen Size Market Share Analysis (50''-59'', 40''-49'', 39'' and Below, Above 59'')
5.2.2. By Display Type Market Share Analysis (LED, OLED, Others (LCD, QLED, etc.))
5.2.3. By Distribution Channel Market Share Analysis (Multi Branded Stores, Supermarkets/Hypermarkets, Online, Others (Institutional Sales, Exclusive Stores, etc.)
5.2.4. By Regional Market Share Analysis
5.2.4.1. Marmara Market Share Analysis
5.2.4.2. Central Anatolia Market Share Analysis
5.2.4.3. Mediterranean Market Share Analysis
5.2.4.4. Aegean Market Share Analysis
5.2.4.5. Southeastern Anatolia Market Share Analysis
5.2.4.6. Blacksea Market Share Analysis
5.2.4.7. Eastern Anatolia Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Turkey Television Market Mapping & Opportunity Assessment
5.3.1. By Screen Size Market Mapping & Opportunity Assessment
5.3.2. By Display Type Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Region Market Mapping & Opportunity Assessment
6. Marmara Region Television Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Screen Size Market Share Analysis
6.2.2. By Display Type Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
7. Central Anatolia Region Television Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Screen Size Market Share Analysis
7.2.2. By Display Type Market Share Analysis
7.2.3. By Distribution Channel Market Share Analysis
8. Mediterranean Region Television Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Screen Size Market Share Analysis
8.2.2. By Display Type Market Share Analysis
8.2.3. By Distribution Channel Market Share Analysis
9. Aegean Region Television Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By Screen Size Market Share Analysis
9.2.2. By Display Type Market Share Analysis
9.2.3. By Distribution Channel Market Share Analysis
10. Southeastern Anatolia Region Television Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.1.2. By Volume
10.2. Market Share & Forecast
10.2.1. By Screen Size Market Share Analysis
10.2.2. By Display Type Market Share Analysis
10.2.3. By Distribution Channel Market Share Analysis
11. Blacksea Region Television Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.1.2. By Volume
11.2. Market Share & Forecast
11.2.1. By Screen Size Market Share Analysis
11.2.2. By Display Type Market Share Analysis
11.2.3. By Distribution Channel Market Share Analysis
12. Eastern Anatolia Region Television Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value
12.1.2. By Volume
12.2. Market Share & Forecast
12.2.1. By Screen Size Market Share Analysis
12.2.2. By Display Type Market Share Analysis
12.2.3. By Distribution Channel Market Share Analysis
13. Market Dynamics
13.1. Drivers
13.1.1. Increasing demand for smart televisions
13.1.2. Rising popularity of OTT content
13.1.3. Surging domestic manufacturing of television
13.2. Challenges
13.2.1. Increased Prices of the TV
13.2.2. Shortage of Raw Material
14. Impact of COVID-19 on Turkey Television Market
14.1. Impact Assessment Model
14.1.1. Key Segments Impacted
14.1.2. Key Regions Impacted
14.1.3. Key Distribution Channel Impacted
15. Market Trends & Developments
15.1. Increasing popularity of 4K and 8K resolution televisions
15.2. Easy availability through e-commerce platforms
15.3. Rising popularity of live streaming
15.4. Rising internet penetration
16. Porter's Five Forces Model
16.1. Competitive Rivalry
16.2. Bargaining Power of Buyers
16.3. Bargaining Power of Suppliers
16.4. Threat of New Entrants
16.5. Threat of Substitutes
17. SWOT Analysis
17.1. Strengths
17.2. Weaknesses
17.3. Opportunities
17.4. Threats
18. Policy & Regulatory Landscape
19. Turkey Economic Profile
20. Competitive Landscape
20.1. Company Profiles
20.1.1. Samsung Electronics Istanbul Paz ve Tic Ltd Sti
20.1.1.1. Company Details
20.1.1.2. Products
20.1.1.3. Financials (As Per Availability)
20.1.1.4. Key market Focus & Geographical Presence
20.1.1.5. Recent Developments
20.1.1.6. Key Management Personnel
20.1.2. Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi)
20.1.2.1. Company Details
20.1.2.2. Products
20.1.2.3. Financials (As Per Availability)
20.1.2.4. Key market Focus & Geographical Presence
20.1.2.5. Recent Developments
20.1.2.6. Key Management Personnel
20.1.3. Atmaca Electronics Industry and Trade Inc
20.1.3.1. Company Details
20.1.3.2. Products
20.1.3.3. Financials (As Per Availability)
20.1.3.4. Key market Focus & Geographical Presence
20.1.3.5. Recent Developments
20.1.3.6. Key Management Personnel
20.1.4. LG Electronics Ticaret A.S.
20.1.4.1. Company Details
20.1.4.2. Products
20.1.4.3. Financials (As Per Availability)
20.1.4.4. Key market Focus & Geographical Presence
20.1.4.5. Recent Developments
20.1.4.6. Key Management Personnel
20.1.5. Arcelik A.S.
20.1.5.1. Company Details
20.1.5.2. Products
20.1.5.3. Financials (As Per Availability)
20.1.5.4. Key market Focus & Geographical Presence
20.1.5.5. Recent Developments
20.1.5.6. Key Management Personnel
20.1.6. Vestel Ticaret A.S.
20.1.6.1. Company Details
20.1.6.2. Products
20.1.6.3. Financials (As Per Availability)
20.1.6.4. Key market Focus & Geographical Presence
20.1.6.5. Recent Developments
20.1.6.6. Key Management Personnel
20.1.7. Sony Corporation
20.1.7.1. Company Details
20.1.7.2. Products
20.1.7.3. Financials (As Per Availability)
20.1.7.4. Key market Focus & Geographical Presence
20.1.7.5. Recent Developments
20.1.7.6. Key Management Personnel
20.1.8. TCL Electronic Holding Ltd
20.1.8.1. Company Details
20.1.8.2. Products
20.1.8.3. Financials (As Per Availability)
20.1.8.4. Key market Focus & Geographical Presence
20.1.8.5. Recent Developments
20.1.8.6. Key Management Personnel
20.1.9. VIZIO, Inc.
20.1.9.1. Company Details
20.1.9.2. Products
20.1.9.3. Financials (As Per Availability)
20.1.9.4. Key market Focus & Geographical Presence
20.1.9.5. Recent Developments
20.1.9.6. Key Management Personnel
20.1.10. Sharp Corporation
20.1.10.1. Company Details
20.1.10.2. Products
20.1.10.3. Financials (As Per Availability)
20.1.10.4. Key market Focus & Geographical Presence
20.1.10.5. Recent Developments
20.1.10.6. Key Management Personnel
21. Strategic Recommendations/Action Plan
21.1. Key Focus Areas
21.2. Target Screen Size
21.3. Target Distribution Channel
22. About Us & Disclaimer

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