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Turkey Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
Market Report I 2025-04-30 I 70 Pages I PayNxt360
According to PayNXT360, social commerce market in Turkey is expected to grow by 30.9% on annual basis to reach US$2,153.1 million in 2025.
The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 39.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 23.0% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 1,644.4 million to approximately USD 6,056.3 million.
This report provides a detailed data-centric analysis of the social commerce sector in Turkey, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Turkey Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Turkey Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Turkey Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Turkey Ecommerce - Transaction Volume Trend Analysis, 2021-2030
3. Turkey Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Turkey Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Turkey Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Turkey Social Commerce - Transaction Volume Trend Analysis, 2021-2030
3.4. Turkey Social Commerce Market Share Analysis by Key Players, 2024
4. Turkey Social Commerce Industry Market Size and Forecast by Location
4.1. Turkey Social Commerce Market Share by Location (%), 2024
4.2. Turkey Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Turkey Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030
5. Turkey Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Turkey Social Commerce Market Share by Product Categories (%), 2024
5.2. Turkey Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Turkey Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Turkey Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Turkey Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Turkey Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Turkey Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Turkey Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030
6. Turkey Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Turkey Social Commerce Market Share by End Use Segment (%), 2024
6.2. Turkey Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Turkey Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Turkey Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
7. Turkey Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Turkey Social Commerce Market Share by End Use Device (%), 2024
7.2. Turkey Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Turkey Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030
8. Turkey Social Commerce Industry Market Size and Forecast by Cities
8.1. Turkey Social Commerce Market Share by Cities (%), 2024
8.2. Turkey Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Turkey Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Turkey Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
9. Turkey Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Turkey Social Commerce Market Share by Payment Method (%), 2024
9.2. Turkey Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Turkey Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Turkey Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Turkey Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Turkey Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Turkey Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Turkey Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030
10. Turkey Social Commerce Industry Market Size and Forecast by Platforms
10.1. Turkey Social Commerce Market Share by Platforms Method (%), 2024
10.2. Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Turkey Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Turkey Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Turkey Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Turkey Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030
11. Turkey Social Commerce Industry Market Size and Forecast by Contents
11.1. Turkey Social Commerce Market Share by Contents (%), 2024
11.2. Turkey Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Turkey Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Turkey Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Turkey Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Turkey Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030
12. Turkey Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Turkey Social Commerce Spend Share by Age Group, 2024
12.2. Turkey Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Turkey Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Turkey Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Turkey Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Turkey Social Commerce Share by Income Level, 2024
12.7. Turkey Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About PayNXT360
13.2. Related Research
Table 1: Turkey Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Turkey Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Turkey Ecommerce - Transaction Volume (Million), 2021-2030
Table 4: Turkey Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Turkey Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Turkey Social Commerce - Transaction Volume (Million), 2021-2030
Table 7: Turkey Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Turkey Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Turkey Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Turkey Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Turkey Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Turkey Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Turkey Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Turkey Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Turkey Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Turkey Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Turkey Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Turkey Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Turkey Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Turkey Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Turkey Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Turkey Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Turkey Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Turkey Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Turkey Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Turkey Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Turkey Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Turkey Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Turkey Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Turkey Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Turkey Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Turkey Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Turkey Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Turkey Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Turkey Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Turkey Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Turkey Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Turkey Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Turkey Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Turkey Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Turkey Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Turkey Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Turkey Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360's Methodology Framework
Figure 2: Turkey Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Turkey Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Turkey Ecommerce - Transaction Volume (Million), 2021-2030
Figure 5: Turkey Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Turkey Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Turkey Social Commerce - Transaction Volume (Million), 2021-2030
Figure 8: Turkey Social Commerce - Market Share Analysis by Key Players (%), 2024
Figure 9: Turkey Social Commerce Market Share by Location (%), 2024
Figure 10: Turkey Social Commerce by Cross-border - Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Turkey Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Turkey Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Turkey Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Turkey Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Turkey Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Turkey Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Turkey Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Turkey Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Turkey Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Turkey Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Turkey Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Turkey Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Turkey Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Turkey Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Turkey Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Turkey Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Turkey Social Commerce Market Share by Cities (%), 2024
Figure 28: Turkey Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Turkey Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Turkey Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Turkey Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Turkey Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Turkey Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Turkey Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Turkey Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Turkey Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Turkey Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Turkey Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Turkey Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Turkey Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Turkey Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Turkey Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Turkey Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Turkey Social Commerce Market Share by Contents (%), 2024
Figure 46: Turkey Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Turkey Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Turkey Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Turkey Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Turkey Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Turkey Social Commerce Share by Age Group (%), 2024
Figure 52: Turkey Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Turkey Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Turkey Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Turkey Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Turkey Social Commerce Share by Income Level (%), 2024
Figure 57: Turkey Social Commerce Share by Gender (%), 2024
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