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Report
Turkey Ceramic Tiles - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
Market Report I 2024-02-17 I 160 Pages I Mordor Intelligence
The Turkey Ceramic Tiles Market size is estimated at USD 1.37 billion in 2024, and is expected to reach USD 1.71 billion by 2029, growing at a CAGR of 4.55% during the forecast period (2024-2029).
Due to the unexpected COVID-19 outbreak, the Turkey ceramic tile business, one of the top flooring market segments, experienced major setbacks in 2020. COVID-19 negatively impacted the ceramic tile market and the building industry, the primary market for ceramic tiles.
The Turkish ceramic tiles market is expected to witness strong growth during the forecast period, owing to factors such as increasing construction activities and urbanization. Ceramic tiles are durable, rigid, and environment-friendly, which comply with the green building standards and, thus, are gaining traction in flooring and walling applications.
Turkey has one of the oldest and fastest-growing ceramic manufacturing industries in the world. The ceramic tile manufacturing industry is one of the most developed sectors in Turkey. The country has emerged as one of the top ten ceramic tile manufacturers in the world. The industry in the country is eighth in the world and third in Europe, with a production capacity of over 330 million sqm.
Turkey is the fourth-largest ceramic tile exporter in the world, and it exports nearly 30% of its produce to more than 100 countries across five continents. In order of vitality, the most important export markets are Germany, Israel, the United Kingdom, Canada, and the United States. The market in Turkey is witnessing a new trend of ceramic tiles with natural stone looks and the manufacturers are coming up with various product variants, inspired by nature, with traditional designs such as Turkish motifs.
Turkey Ceramic Tiles Market Trends
Rising Construction Activities in Turkey Driving the Market
The ceramic tiles industry is driven by the construction sector in Turkey. The construction sector plays an important role in the Turkish economy. Due to the growing number of mega projects and the investments around them, the political dynamics also play a major role in the economic balances across the country.
Furthermore, the expanding investments in infrastructure, such as transportation and energy throughout the country and the development of new settlements, have effectively increased the number of housing projects. The direct share of the construction sector in the Turkish economy is 8%, and the indirect share is 30% when different construction sectors are considered within the scope of the study.
Increasing Exports of Turkish Ceramic Tiles
Exports are vital for the Turkish ceramic industry. From 2015 to 2018, Turkish ceramic tile exports grew steadily to 100 million sqm, representing 30% of the national production. Turkey is the world's seventh-largest ceramic tile-exporting country.
The country's tile exports have grown steadily over the last four years (77 million sqm in 2015, 81 in 2016, 93 in 2017, and 100 in 2018). They represent 30% of the Turkish production volume (having accounted for 335 million sqm in 2018), with an average selling price of about EUR 5/sqm. Almost half of the country's total tile exports in 2018 were sold across countries in the European Union, a quarter was sold in Asia, and 17% in North America. The increasing exports of ceramic tiles from Turkey are expected to fuel its market growth.
Turkey Ceramic Tiles Industry Overview
The Turkish ceramic tiles market is fragmented, with the presence of players such as Kale Group, Turkish Ceramics, and NG Kuthaya Seramik. The market players are continuously introducing products with low environmental impact, enhanced durability, and aesthetics to gain consumers' attention. The major players in the industry are focusing on achieving optimal operational costs, enhancing their product quality, and maximizing their production output. To capture the market share, the companies are investing in modern technologies, such as digital inkjet printing technology. Some of the major players are Turkish Ceramics, Kale Group, NG Kuthaya Seramik, and Seramiksan.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Attractiveness - Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitutes
4.4.5 Intensity of Competitive Rivalry
4.5 Insights of Technology Innovations in the Market
4.6 Insights on Government Regulations and Industry Policies
4.7 Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
5.1 By Product
5.1.1 Glazed
5.1.2 Porcelain
5.1.3 Scratch-free
5.1.4 Other Products
5.2 By Application
5.2.1 Floor Tiles
5.2.2 Wall Tiles
5.2.3 Other Applications
5.3 By Construction Type
5.3.1 New Construction
5.3.2 Replacement
5.3.3 Renovation
5.4 By End User
5.4.1 Residential
5.4.2 Commercial
6 COMPETITIVE LANDSCAPE
6.1 Market Competition Overview
6.2 Company Profiles
6.2.1 Turkish Ceramics
6.2.2 Kale Group
6.2.3 NG Kutahya Seramik
6.2.4 Umpas Seramik
6.2.5 Graniser Seramik
6.2.6 Seramiksan
6.2.7 VitrA
6.2.8 Akgun Seramik
6.2.9 Bien Seramik
6.2.10 Ege Seramik
6.2.11 Yurtbay Seramiks*
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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