Report

Global Toothpaste Tablet Market has emerged as an innovative response to environment-friendly and health-conscious consumers looking for sustainable oral care or solutions rather than traditional toothpaste in plastic tubes. Toothpaste tablets are mess-free and travel friendly alternative, are small solid tablets that can be chewed, crushed, or dissolved in water to create a paste for brushing teeth. The global toothpaste tablet market is growing at an impressive growth rate and is expected to grow at 8.3% compounded annually for the forecast period between 2023 and 2030 to reach USD 134.74 million by 2030 from USD 71.2 million in 2022. Toothpaste tablets are widely gaining popularity due to their reduced environmental impact, as they typically come in recyclable or compostable packaging, eliminating the need for plastic tubes. Growth and expansion of e-commerce platforms and D2Cs also add to the market expansion.
Global toothpaste tablet market growth is driven by numerous factors like changing consumer lifestyles, rising health consciousness, demand for mess-free and portable consumer products, and increasing consumer awareness for sustainability. As the consumer's income increases and urbanization expands, the consumption of toothpaste tablets will increase and open up opportunities for new players to enter the market, leading to more innovations in formulations and ingredients.
Sustainability and Environment Concerns
The oral care business is witnessing changing demands in toothpaste packaging. Consumers are becoming more concerned about the environment, thus, the demand for sustainable packaging solutions has increased. Increased awareness of plastic pollution and environmental issues drove consumers to seek more sustainable alternatives to traditional toothpaste in plastic tubes. Toothpaste tubes are a significant source of plastic waste due to their single-use nature and difficulties in recycling. To decrease the impact of unsustainable materials on the environment, major companies and brands are incorporating eco-friendly materials like recycled and recyclable plastics, bioplastics, glass and paper in toothpaste tablet packaging. Products, often packaged in eco-friendly materials, appeal to environmentally conscious consumers. Sustainability plays a key role in the global toothpaste tablet market for many stakeholders like the brand, supplier and end-consumer.
With their new vegan-friendly and sustainable toothpaste tablets, UK business Krus h hopes to "revolutionise oral care." The tablets, which go by the name Whitening & Remineralising Toothpaste Tabs with Blue Spirulina, are made without plastic, water and palm oil.
Growth in E-commerce and D2C Channels
The rise of e-commerce platforms and direct-to-consumer models has contributed to the growth of Global toothpaste tablet market as they allowed toothpaste tablet brands to reach a wider global audience without relying solely on traditional retail channels. Over the last decade e-commerce platforms have grown substantially all over the globe, providing access to consumers for various products, including toothpaste tablets. E-commerce provides consumers with the convenience of shopping from the comfort of their homes. Toothpaste tablets' compact size makes them well-suited for online purchases, and the ease of ordering through e-commerce platforms contributes to their popularity. E-commerce assists toothpaste tablet brands in adopting a direct-to-consumer approach, cutting out intermediaries and traditional retail channels. This gives brands more control over their messaging, customer interactions, offers, discounts, promotions, and product offerings.
D2C company Live-a-bit , based in Bengaluru, is an innovative and sustainable oral care company founded in 2020 that provides high-quality plant-based formulations like toothpaste and mouthwash tablets.
Convenience, Portability, and Travel Friendly
Toothpaste tablets are convenient for travel and on-the-go use as they take up less space and are not subject to the same liquid restrictions as traditional toothpaste in tubes. These toothpaste tablets take less space, are lightweight, and are not subject to the same liquid restrictions as conventional toothpaste. This convenience factor appeals to frequent travelers who want to simplify their toiletry routine. Toothpaste tablets are packed in paper bags, jars and containers, unlike toothpaste, which comes in plastic or metal tubes that are subject to leakages and damage under pressure, which can cause liquid to flow out and spoil cloths or accessories in bags or pockets. Toothpaste tablets are convenient for travelers. Many global toothpaste tablet market brands target travelers with travel-friendly toothpaste tablet packs that are relatively smaller than regular ones. These packs also easily fit into a gym bag or work bag whenever there is a need for a quick brush.
Natural and Healthier Option
Increasing awareness of oral hygiene and dental health led to a higher demand for oral care products, including toothpaste tablets. Consumers are becoming more conscious of the ingredients they put in their mouths and on their teeth. Toothpaste tablet brands emphasize natural and clean ingredients and are free of preservatives and chemical compounds like parabens, catering to consumers seeking products that align with their health-conscious preferences. This factor contributed to the appeal of toothpaste tablets as a healthier alternative to tubes. The global toothpaste tablet market is flooded with many types of tablets, including fluoride, considered healthy for teeth and enamel. Additionally, numerous vegan, gluten-free, and cruelty-free choices suit consumers' lifestyles.
Impact of COVID-19
Many aspects of consumer behaviour, supply chains and market dynamics were impacted by the COVID-19 pandemic across different businesses, including the oral care industry and global toothpaste tablet market. The pandemic led to heightened awareness of personal hygiene, including oral care. Due to government initiatives to contain the spread of COVID-19, many factories and manufacturing plants were shut down not just for toothpaste manufacturing but also for associate industries. There were also transportation and logistical challenges. Retail markets were closed or opened up under restrictions which boosted online sales for global toothpaste tablet market. However, tablets have become more popular among consumers due to increased awareness and changed consumer behaviour.
Key Players Landscape and Outlook
For the forecast period, global toothpaste tablet market is anticipated to expand steadily. The oral care industry will continue to grow, and toothpaste tablet will likely play a major role in market expansion. Global toothpaste tablet market outlook is likely to remain positive due to product development and product line expansion by major brands. Sustainability, changing lifestyle and growing incomes are likely to drive the market in future with consumers' increased focus on personal care and well-being. Increasing consumer demand for environment-friendly packaging and moving away from plastic and metal tubes are creating space for toothpaste tablet to penetrate the market. Consumers desire cleaner and more natural oral care products. Innovations in packaging, formulations and marketing strategies were likely to continue shaping the market's growth.
DENTTABS , in March 2021, a German oral care company, introduced its new strawberry-flavoured toothpaste tablets. DENTTABS toothpaste tablets are a sustainable alternative as they are made of only natural ingredients, are vegan and are free of plastic, artificial stabilisers and other preservatives.