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Report
Tobacco in Vietnam
Market Direction I 2023-06-19 I 37 Pages I Euromonitor
Tobacco in Vietnam returned to normal sales figures in 2022, after seeing a growth slump in 2020-2021 due to the event of COVID-19 and associated social distancing restrictions and lockdowns. However, after the Vietnamese government lifted these restrictions, consumers returned to their out-of-home lifestyles, and this triggered incidences of smoking again. Moreover, consumers of legal smoking age can easily purchase tobacco products in the country, thus also helping to boost demand.
Euromonitor International's Tobacco in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tobacco in Vietnam
Euromonitor International
June 2023
List Of Contents And Tables
TOBACCO IN VIETNAM
EXECUTIVE SUMMARY
Tobacco sees a boost to growth after the era of COVID-19 ends
Digital stamps become mandatory for all tobacco products
Domestic Vinataba maintains its leading place, with support from the government
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cigarettes sees a boost to sales, thanks to consumers' return to out-of-home activities
Price hikes noted in the mid-priced and premium segments
Digital stamps set to decrease illegal trade and further cement the position of legal domestic brands
PROSPECTS AND OPPORTUNITIES
Cigarettes is projected to encounter various challenges over the forecast period
Convenience stores will post a stronger presence in cigarettes' sales in the large cities
Cigarettes will witness premiumisation trends in large cities
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cigars continues to register a strong performance, thanks to higher-income consumer base
New cigar brands start to appear in Vietnam, to meet rising demand
Cigarillos and smoking tobacco remain negligible in Vietnam
PROSPECTS AND OPPORTUNITIES
A positive outlook for cigars and pipe tobacco - albeit with sales remaining niche to the dedicated demographics
Vinataba likely to expand its portfolio further, including with new imported brands
Potential threat from heated tobacco products over the forecast period
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 42 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 43 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN VIETNAM
2022 DEVELOPMENTS
Regulation/legislation push for e-vapour and heated tobacco products in Vietnam
The supply of e-vapour and heated tobacco products remain limited to personal imports
Smokeless tobacco continues to register a negligible presence
PROSPECTS AND OPPORTUNITIES
Vietnamese government will continue to focus on issuing legislations for e-vapour and heated tobacco products
E-vapour and heated tobacco is projected to gain popularity among young smokers
Smokeless tobacco will remain negligible over the forecast period
CATEGORY INDICATORS
Table 48 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 49 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 51 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 52 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 53 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 54 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
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