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Report
Tobacco in Switzerland
Market Direction I 2022-07-20 I 62 Pages I Euromonitor
After the category growth seen in 2020 during the time of the COVID-19 pandemic, with consumers in home-seclusion and seeking a relief from stress, many tobacco products are now decreasing again in line with consumers returning to work and enjoying out-of-home activities again. Furthermore, consumers are increasingly aware of the levels of harmful chemicals in tobacco smoke and, as people return to more active lifestyles, they are also more health aware. Within this, many people are switching to...
Euromonitor International's Tobacco in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tobacco in Switzerland
Euromonitor International
July 2022
List Of Contents And Tables
TOBACCO IN SWITZERLAND
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends: new legislation voted
Competitive landscape: Philip Morris International launches Iqos Iluma
Retailing developments
Future prospects: companies expected to invest further in the heated tobacco format
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cigarettes return to a downwards trend after the boost seen during the pandemic
New product developments continue to tempt smokers, as Switzerland's legislations remain relatively liberal
Tobacco giants maintain their top shares, with Philip Morris SA in the lead
PROSPECTS AND OPPORTUNITIES
Downwards trend to continue over the forecast period, with new legislations expected to add to this
Strong competition from reduced-risk products will place additional negative pressure on cigarettes
Tighter legislations requested over the forecast period, with 2023 set to be a critical year
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021 (example for the most popular brand at CHF8.80)
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 75 Sales of Cigarettes: Volume 2016-2021
Table 76 Sales of Cigarettes by Category: Value 2016-2021
Table 77 Sales of Cigarettes: % Volume Growth 2016-2021
Table 78 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 79 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 80 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 81 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 82 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 83 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 84 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 85 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 86 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 87 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 88 Forecast Sales of Cigarettes: Volume 2021-2026
Table 89 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 90 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 91 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 92 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 93 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 94 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 95 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 96 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fine cut tobacco continues to benefit from consumers trading down, although premiumisation trends also expected
Cigars and cigarillos perceived as occasional treats and thus less harmful than daily cigarettes
Popularity of water pipes boosts sales of pipe tobacco, with a number of new product launches seen
PROSPECTS AND OPPORTUNITIES
Cigars, cigarillos and smoking tobacco set to fare better than standard cigarettes, due to more options and fewer regulations
Polarisation expected in fine cut tobacco, as players launch trendy new variants
Distribution and promotional activities to remain limited, while occasions will likely remain high
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 14 Sales of Cigars by Size: % Volume 2016-2021
Table 15 Sales of Cigarillos by Price Platform 2016-2021
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 18 NBO Company Shares of Cigars: % Volume 2017-2021
Table 19 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 20 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 21 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Heated tobacco sees ongoing success, whilst e-vapour products continue to struggle midst uncertainty following the Juul scandal
Swedish-style snus boosted by "ice hockey drug" associations, while discreet tobacco pouches also see demand
NPDs and innovation
PROSPECTS AND OPPORTUNITIES
Smokeless tobacco and heated tobacco set to drive sales with ongoing innovations over the forecast period
Potential future tax on e-cigarettes looms, as part of a move to discourage young people from taking up the habit
Players plan their future strategies to follow trends and move with the times
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 35 Sales of Smokeless Tobacco by Category: Volume 2016-2021
Table 36 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021
Table 37 Sales of Tobacco Heating Devices: Volume 2016-2021
Table 38 Sales of Heated Tobacco: Volume 2016-2021
Table 39 Sales of Heated Tobacco: % Volume Growth 2016-2021
Table 40 Sales of Heated Tobacco: % Volume Growth 2017-2021
Table 41 Sales of Heated Tobacco: % Volume Growth 2019-2021
Table 42 Sales of Heated Tobacco: % Volume Growth 2020-2021
Table 43 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021
Table 44 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021
Table 45 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2021
Table 46 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2021
Table 47 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 48 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 49 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021
Table 50 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021
Table 51 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021
Table 52 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 53 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 54 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
Table 55 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
Table 56 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
Table 57 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
Table 58 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2017-2021
Table 59 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2018-2021
Table 60 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021
Table 61 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 62 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
Table 63 Distribution of Heated Tobacco by Format: % Volume 2016-2021
Table 64 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026
Table 65 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026
Table 66 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 67 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 68 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 69 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 70 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026
Table 71 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026
Table 72 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026
Table 73 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 74 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
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