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Report
Tissue and Hygiene in Tunisia
Market Direction I 2023-03-17 I 44 Pages I Euromonitor
All categories recorded retail volume growth in 2022, with much stronger retail current value increments, albeit mainly due to price increases amid an inflationary economic climate. Several categories, such as retail adult incontinence, retail tissue, some wipes and sanitary protection produced strong performances in retail volume and current value growth due to heightened awareness of the importance of hygiene. Social changes also supported tissue and hygiene's development.
Euromonitor International's Tissue and Hygiene in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tissue and Hygiene in Tunisia
Euromonitor International
March 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN TUNISIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Social changes in Tunisia support the use of sanitary protection
High unit price increase in 2022
A dynamic category despite the economic crisis
PROSPECTS AND OPPORTUNITIES
Key social and demographic trends to help drive demand in the category
More discreet products that fit changing lifestyles to gain importance
Tampons to continue to develop and grow as a category
CATEGORY DATA
Table 18 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Limited room for retail volume growth
A significant change in purchasing preference
Lilas enjoys competitive advantage over global imports
PROSPECTS AND OPPORTUNITIES
Domestic offer to continue to lead the way
Important development in advertising
Social and lifestyle changes to inform demand trends
CATEGORY DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising awareness of incontinence and specialised products
Supermarkets remains the main channel for retail adult incontinence products
New imported brands become available in retail adult incontinence in Tunisia
PROSPECTS AND OPPORTUNITIES
Ageing population trend to grow the potential consumer base as the stigma of incontinence fades
Urbanisation, modernisation and rising incidence of prostate cancer to push sales
Important development of e-commerce anticipated in the forecast period
CATEGORY DATA
Table 30 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Smuggled products remain available in 2022
Baby wipes and general purpose wipes benefit from modernisation and urbanisation
Lilas enjoys price advantage and a strong reputation to stay ahead of the field
PROSPECTS AND OPPORTUNITIES
Social change to support wipes sales over the forecast period
Growing presence in modern grocery retailers to foster sales growth
Baby wipes to continue to benefit from hygiene and baby care trends
CATEGORY DATA
Table 36 Retail Sales of Wipes by Category: Value 2017-2022
Table 37 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 39 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 40 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The demand for napkins starts to rebound as consumers return to large-scale family celebrations
New Lilas product adds dynamism to paper towels
Tight competition between local players
PROSPECTS AND OPPORTUNITIES
Economy products to remain front-of-mind in a tough economic climate
Retail and social developments to boost the use of retail tissue products
Domestic players hold all the cards
CATEGORY DATA
Table 42 Retail Sales of Tissue by Category: Value 2017-2022
Table 43 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 45 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 46 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
AFH tissue sees a recovery in 2022 as society reopens
Toilet paper leverages essential status to dominate sales in AFH tissue
Tork benefits from wide distribution and a focus on institutional sales
PROSPECTS AND OPPORTUNITIES
Horeca the key for AFH tissue with basic need perception set to boost AFH hygiene
Napkins in demand in horeca
Higher penetration of local manufacturers anticipated
CATEGORY DATA
Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
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