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Report
Tissue and Hygiene in the Philippines
Market Direction I 2023-03-07 I 50 Pages I Euromonitor
Tissue and hygiene in the Philippines registered a healthy performance in current value terms in 2022, following a slump in 2021. Growth was supported by improved economic conditions, particularly on the third quarter of the year, as the country emerged from the COVID-19 pandemic. With the easing of movement restrictions, venues such as hotels, restaurants, shopping malls, airports and tourist attractions reopened for business, attracting many consumers. This trend helped to support the favourab...
Euromonitor International's Tissue and Hygiene in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tissue and Hygiene in the Philippines
Euromonitor International
March 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN THE PHILIPPINES
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improved performance for dominant subcategory of towels in 2022, while sales of tampons remain negligible
Premiumisation trends fuel interest in slimmer products
Sustainability is a growing concern, but availability of eco-friendly alternatives remains limited
PROSPECTS AND OPPORTUNITIES
Accelerated growth expected, thanks to improved economic conditions, positive demographic trends and return to pre-pandemic lifestyles
Pantyliners to benefit from wider usage, fuelled by campaigns by leading players
Sustainable alternatives will become more widely accepted
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Disposable pants lead growth in 2022
Sales via e-commerce stall in 2022, as consumers return to bricks-and-mortar outlets
Premiumisation is still present, with natural skin care ingredients being a key focus
PROSPECTS AND OPPORTUNITIES
Disposable pants will lead growth, although expected decline in birth rate could have negative impact on volumes
Reusable nappies will remain a niche due to their incompatibility with convenience trends
Players will continue to develop their online presence
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ageing population and a growing acceptance of incontinence issues fuel growth in 2022, although category still has much potential for expansion
E-commerce increases product visibility, but bricks-and-mortar outlets remain the key means of distribution
Caress brand holds sway in a market that is becoming increasingly sophisticated
PROSPECTS AND OPPORTUNITIES
Demographic trends will boost category performance
Greater segmentation expected, as well as emergence of light incontinence products
E-commerce will offer better access to products and affordable solutions
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby wipes see buoyant growth in 2022, thanks to a return to out-of-home socialising and travelling
Intimate wipes benefit from return to pre-pandemic lifestyles, while facial cleansing wipes suffer from ongoing popularity of cheaper alternatives
General-purpose wipes see spike in demand as players offer generous discounts to clear stock
PROSPECTS AND OPPORTUNITIES
Baby wipes will continue to dominate sales, with price competition intensifying over the forecast period
Eco-friendly wipes will grow in importance
Limited availability and ongoing popularity of cheaper substitutes will stifle emergence of home care wipes and cleaning systems
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2017-2022
Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improved economic conditions give rise to stronger volume growth in 2022
Affordable toilet paper continues to be valued for its multifunctional properties
Ongoing home cooking/baking trend boosts sales of paper towels
PROSPECTS AND OPPORTUNITIES
Economic recovery, a growing demand for convenience and ongoing hygiene concerns will be the keys to upward growth
Water cleansing remains a barrier to development of toilet paper, while prices will continue to rise
Paper towels will see further expansion
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2017-2022
Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improved performance in 2022, thanks to the removal of pandemic restrictions
AFH toilet paper will continue to dominate sales, while adult incontinence will see dynamic growth, thanks to a rapidly aging population
SCPA and Kimberly-Clark continue to serve their corporate clients with a wide range of quality AFH products
PROSPECTS AND OPPORTUNITIES
Continued growth, thanks to return to pre-pandemic lifestyles, combined with higher hygiene standards
Health and demographic trends will help drive AFH incontinence
Possible drive for sustainability
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 51 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
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