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Report
Tissue and Hygiene in the Czech Republic
Market Direction I 2023-03-09 I 53 Pages I Euromonitor
Increases in both retail and away-from-home value sales in current terms reflect price hikes due to inflation and a return to pre-pandemic levels of activity outside of the home.
Euromonitor International's Tissue and Hygiene in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tissue and Hygiene in the Czech Republic
Euromonitor International
March 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sanitary protection grows in value despite demographic challenges
Multinationals lead, while private labels see growth
Retail landscape favours modern, tech-friendly channels in 2022
PROSPECTS AND OPPORTUNITIES
Challenges ahead as key consumer base declines in the Czech Republic
More eco-friendly products expected to emerge in the coming years
E-commerce sales expected to grow over the forecast period
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volumes sales fall in 2022, as environmental concerns impact demand
Added-value developments help boost current value growth in 2022
Procter & Gamble retains the lead thanks to its broad portfolio and wide distribution of trusted brands
PROSPECTS AND OPPORTUNITIES
Decline expected in nappies/diapers/pants over the forecast period
Products with low environmental impact are expected to gain popularity
Price conscious consumers are expected to switch between brands in a bid to find the best value for money
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail adult incontinence continues to attract consumers among an ageing demographic
Local consumers prefer retail adult incontinence products to visiting doctors
Essity Czech Republic continues to extend its lead in retail adult incontinence
PROSPECTS AND OPPORTUNITIES
Retail adult incontinence set to see further growth in the years ahead
Light and moderate/heavy adult incontinence expected to see innovation
Hypermarkets set to gain ground thanks to broad range of offerings
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising demand for Rx/reimbursement adult incontinence despite consumer reluctance to acknowledge the condition
Essity continues to lead the pack with trusted Tena brand
Consumer embarrassment remains an obstacle to growth
PROSPECTS AND OPPORTUNITIES
Rx/reimbursement adult incontinence to see growing sales as awareness increases
Expenditure reduction by health companies may constrain category growth
Electronic reimbursement of medical equipment, including adult incontinence products, is expected across the forecast period
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wipes sees current value growth in 2022 as post pandemic hygiene awareness remains strong
Green trends continue apace in wipes in the Czech Republic
Retail landscape remains fragmented with private label player retaining the lead
PROSPECTS AND OPPORTUNITIES
Demand for wipes will be undermined by post-pandemic economic fragility
Baby wipes will see volume sales stagnate over forecast period
Moist toilet wipes expected to see significant growth thanks to increased activity from manufacturers and retailers
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2017-2022
Table 43 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 45 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 46 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail tissue sees modest volume and strong value growth in 2022
Private label products prospering amid price-consciousness
Fierce competition in retail tissue in 2022 as players jostle for position
PROSPECTS AND OPPORTUNITIES
Category maturity will constrain growth in the years ahead
Boxed facial tissues expected increasing in popularity thanks to innovation
Private label brands set to retain a strong influence in the years ahead
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2017-2022
Table 49 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 51 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 52 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Away-from-home tissue records positive sales development as local consumers return to pre-pandemic levels of activity
Eco-friendly trends extend to away-from-home products, but fewer products are available
Key players continue to lead the category in 2022
PROSPECTS AND OPPORTUNITIES
Stable growth likely over the forecast period as consumer behaviour returns to normal
Away-from-home hygiene to see demand rise due to ageing population
Essity to focus on sustainability of its away-from-home tissue products
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
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