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Report

Tissue and Hygiene in Slovakia

Market Direction I 2023-03-09 I 53 Pages I Euromonitor

Discounted by 10% to 2024-05-31

In 2022, retail value sales in tissue and hygiene were high, boosted by rising inflations which led to significant price increases. As such, price points rose for all product areas within tissue and hygiene. While this positively impacted retail value growth, changing prices adapted consumers purchasing habits, and many became more conscious about their spending, focusing on deals, discounts and promotions while reducing spending on non-essentials. Therefore, tissue and hygiene products at disco...

Euromonitor International's Tissue and Hygiene in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Tissue and Hygiene in Slovakia
Euromonitor International
March 2023

List Of Contents And Tables

TISSUE AND HYGIENE IN SLOVAKIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN SLOVAKIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising inflation and the return to outdoor activities drives growth
Premium pantyliners hit shelves, offering thin, eco-friendly solutions
Procter & Gamble retains a healthy lead, despite competition from private label
PROSPECTS AND OPPORTUNITIES
Product developments focus on convenience, hygiene, fit and absorption
Eco-friendly options rise, and consumer interest in sustainability grows
Private label set to gain ground, appealing to cost-conscious consumers
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN SLOVAKIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail volume sales decline as prices rise and the birth rate falls
Product innovations focus on packaging design and eco-friendly options
Procter & Gamble loses share as consumers migrate to cheaper, private label offerings
PROSPECTS AND OPPORTUNITIES
Moderate decline for nappies, while disposable pants benefit from growing availability
Rising interest in sustainability challenges the demand for disposable nappies/diapers/pants
Private label producers focus on sustainability to improve share
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN SLOVAKIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Players focus on product benefits, while breaking the taboo surrounding adult incontinence
Sanitary protection challenges sales of retail light adult incontinence products
Essity retains its lead, focusing on frequent innovations to attract consumers
PROSPECTS AND OPPORTUNITIES
Growth is boosted by the ageing population and ongoing innovations
Rising education and consumer awareness drives forecast growth
Sustainability and male consumers will drive new product development
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN SLOVAKIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Awareness of cost saving benefits boosts growth for Rx/reimbursement adult incontinence
Rising awareness of adult incontinence encourages consumers to obtain prescriptions
Competition remains limited thanks to the strong positions of established players
PROSPECTS AND OPPORTUNITIES
Sales are driven by the ageing population and ongoing education
Focus on the prevention of adult incontinence could challenge growth
Product developments focus on higher efficiency and consumer comfort
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN SLOVAKIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers appreciate general purpose wipes that offer multi-uses
Window/glass wipes sales rise due to effective cleaning at low price points
Procter & Gamble lead, while Linteo and private label players gain retail value share
PROSPECTS AND OPPORTUNITIES
The multi-uses of general purpose wipes continues to drive sales
Baby wipes focus on eco-solutions to curb growing concerns
Intimate wipes and wipes and refills for dry electro-static wipes rise in popularity
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2017-2022
Table 43 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 45 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 46 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN SLOVAKIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Boxed facial tissues perform well, leading to a decline in retail volume sales for pocket handkerchiefs
Sales of toilet paper continues to grow, bolstered by the premiumisation trend
SHP Harmanec maintains its lead as Metsa Tissue increases its share
PROSPECTS AND OPPORTUNITIES
Low levels of retail volume sales as consumers leave the household more frequently
Boxed facial tissues drive growth, while pocket handkerchiefs become unpopular
New product developments focus on premiumisation and sustainability
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2017-2022
Table 49 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 51 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 52 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN SLOVAKIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The reopening of society boosts growth in away-from-home tissue and hygiene
Away-from-home paper towels benefit from offering a convenient, hygienic solution
Players focus on websites to build awareness, making purchasing easy
PROSPECTS AND OPPORTUNITIES
Weak volume growth, however, AFH boxed facial tissues benefit from design innovations
Paper towels benefit from the perception of being more hygienic
The ageing population drives ongoing growth for AFH hygiene
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027

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