Tissue and Hygiene in Serbia
Market Direction I 2023-03-13 I 46 Pages I Euromonitor
Tissue and hygiene registered current value growth in 2022, though constant value was minimal. In particular, rising prices stemming from the war in Ukraine, which led to rising fuel prices, as well as supply disruptions, negatively impacted growth.
Euromonitor International's Tissue and Hygiene in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tissue and Hygiene in Serbia
Euromonitor International
March 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN SERBIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Degree of trading down, as inflation bites
Procter & Gamble retains convincing leadership of sanitary protection in 2022 with wide product portfolio
Tampons registers highest growth
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Menstrual cups and period underwear benefit from increasing concerns about environment
Status quo remains over the forecast period
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Degree of trading down, as inflation bites
Pampers retains overall dominance in consolidated competitive landscape
Disposable pants increasingly popular
PROSPECTS AND OPPORTUNITIES
Government incentives look to increase birth rate
Increasing sustainability concerns could dampen value sales
Disposable pants see further healthy growth
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ageing population supports volume growth
Essity retains leadership of fairly consolidated competitive landscape with no incentive for private label to enter
Moderate/heavy adult incontinence retains overall dominance
PROSPECTS AND OPPORTUNITIES
Continuing volume growth over forecast period
Trading down behaviour possible
Further innovations over forecast period
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued value and volume growth in 2022
No changes to legislation and eligibility
Erosion of taboos and increasing consumer awareness benefit the product area
PROSPECTS AND OPPORTUNITIES
Strong growth over forecast period
Further inflation could squeeze public funding
Pandemic leads to increased health awareness
CATEGORY DATA
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minimal volume growth, as inflation bites
Baby wipes dominate
Home care wipes register highest growth, though from low base
PROSPECTS AND OPPORTUNITIES
Moderate volume growth over forecast period
Sustainability comes to the fore again over the forecast period
Home care wipes register further growth
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2017-2022
Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Degree of trading down, as inflation bites
Limited share difference between leading players, with Zewa continuing to follow discounting strategy to attract consumers
Toilet paper continues to account for most volume sales
PROSPECTS AND OPPORTUNITIES
Minimal volume growth over forecast period
Sustainability concerns may dampen volume growth
Toilet paper continues to dominate
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2017-2022
Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Opening up of society benefits away-from-home tissue and hygiene
Larger players benefit from economies of scale
AFH adult incontinence registers highest growth
PROSPECTS AND OPPORTUNITIES
Hospitality best way to increase scope of away-from-home products
Increasing demand for AFH hygiene
Sustainability concerns dampen volume sales
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.