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Report

Tissue and Hygiene in North Macedonia

Market Direction I 2022-05-09 I 43 Pages I Euromonitor

In 2021, though there was a slight increase in current value sales of tissue and hygiene in North Macedonia, constant value sales actually fell as retail prices rose. In addition, the economic recovery from the pandemic has been sluggish. Real incomes have stagnated and many workers faced layoffs as businesses struggled to survive. Population decline also impacted and volume growth, particularly for nappies/diapers/pants and sanitary protection.

Euromonitor International's Tissue and Hygiene in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Tissue and Hygiene in North Macedonia
Euromonitor International
May 2022

List Of Contents And Tables

TISSUE AND HYGIENE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fall in volume sales in 2021
Procter & Gamble Co continued to lead with popular brand Always
Continued health concerns regarding the safety of tampons
PROSPECTS AND OPPORTUNITIES
Fall in volume sales over forecast period
Intimate wipes and pantyliners set to outperform the rest of sanitary protection
Modern grocery retailers and e-commerce continue to increase shares in sanitary protection
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued volume declines due to falling birth rate
The Procter & Gamble Co maintains lead
Junior nappies/diapers grow fastest in 2021 and benefits from delayed potty training
PROSPECTS AND OPPORTUNITIES
Birth rate set to continue falling, putting further pressure on volume sales
Brands will look to differentiate through innovation
Value sales through e-commerce set to more than double
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fall in volume sales in 2021
Modern grocery retailers stealing value share
Moderate/heavy incontinence outperforms light incontinence in 2021
PROSPECTS AND OPPORTUNITIES
Slight increase in constant value growth over forecast period
Social stigma limits the true growth potential of adult incontinence
E-commerce sales set to double over forecast period
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued value growth in 2021, as pandemic lingers
Moist toilet wipes register highest growth
Baby wipes still popular
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Growing interest in niche products
E-commerce sales set to double over forecast period
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2016-2021
Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume decline in 2021, though value sales sightly up
Paloma retains leading position within retail tissue
Environmental concerns influence purchasing decisions
PROSPECTS AND OPPORTUNITIES
Retail tissue growth to slow down as most products reach maturity
Retail tissue with greener profile gains value share
Value sales through e-commerce set to double
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2016-2021
Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
Much of away-from-home tissue and hygiene subject to strict public procurement procedures
Installation of automatic hand dryers dampens value growth
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth, as society opens up
Local players gain value share over forecast period
Sustainability concerns dampen volume sales
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026

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