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Report

Tissue and Hygiene in Nigeria

Market Direction I 2022-04-29 I 46 Pages I Euromonitor

Due to the negative effect of the pandemic in 2020, the Nigerian economy entered recession in the last quarter of the same year. Unit prices rose sharply, the local currency suffered depreciation and manufacturers that traditionally depend on imports were placed under intense pressure due to the high cost of production. Consumer spending was adversely affected. Amidst all these issues, tissue and hygiene posted strong growth in 2020, followed by a further positive performance in 2021. However, s...

Euromonitor International's Tissue and Hygiene in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Tissue and Hygiene in Nigeria
Euromonitor International
April 2022

List Of Contents And Tables

TISSUE AND HYGIENE IN NIGERIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slim/thin/ultra-thin towels posts fastest volume growth in 2021
Amidst economic challenges Proctor & Gamble Nigeria Ltd retains lead in 2021
New product innovations in sanitary protection
PROSPECTS AND OPPORTUNITIES
More dynamic growth expected for sanitary protection compared to review period
Strong competition to drive demand over the forecast period
Standard towels without wings to lose further popularity
CATEGORY DATA
Table 18 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 20 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for nappies/diapers/pants remains strong in 2021
Hayat Kimya Nigeria retains convincing leadership despite economic challenges
Bordar Group posts dynamic growth and value share gain in 2021
PROSPECTS AND OPPORTUNITIES
Average unit price to remain stable over the forecast period
Disposable pants to post fastest volume growth
Smaller pack sizes and affordability to drive demand due to weak economy
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail adult incontinence sees stronger growth in 2021
Wemy Industries retains convincing leadership of retail adult incontinence
2021 sees another sharp increase in average unit price
PROSPECTS AND OPPORTUNITIES
Stabilisation of economy and average unit price expected to support demand
Forecast growth expected to outperform review period
Expanding adult population expected to drive overall growth
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Baby wipes posts fastest growth rate in 2021
Affordability supports new leadership of Angel Commodity Products Nigeria Ltd
Hayat Kimya Nigeria Ltd posts highest value share increase in wipes
PROSPECTS AND OPPORTUNITIES
Baby wipes expected to drive further growth over the forecast period
High unit prices could threaten stronger demand
Urbanisation and increase in birth rate will be positive growth factors
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2016-2021
Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Toilet paper posts fastest growth in 2021
Despite further loss of share, Bel Impex Ltd maintains lead of retail tissue
Local manufacturers hold sway in retail tissue in the midst of economic challenges
PROSPECTS AND OPPORTUNITIES
Toilet paper to steer growth of retail tissue
Average unit price to remain fairly stable over the forecast period
Erosion of disposable incomes may threaten stronger growth
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2016-2021
Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
As economy slowly recovers and AFH establishments reopen, away-from-home tissue sees positive growth in 2021
Despite sluggish economic recovery, AFH adult incontinence maintains high growth rates
Wemy Industries Ltd and Bel Impex Ltd are leading brand owners
PROSPECTS AND OPPORTUNITIES
Away-from-home tissue expected to grow in both volume and value terms over the forecast period
Urbanisation and growth in adult population will support rising demand
Heightened awareness and competition likely to spur growth
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 53 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026

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