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Report
Tissue and Hygiene in Indonesia
Market Direction I 2023-03-07 I 50 Pages I Euromonitor
With the immediate threat of the COVID-19 pandemic beginning to subside, Indonesia's economy saw a strong improvement in GDP growth, from 3.7% in 2021 to 5.3% in 2022. In spite of rising inflation, consumers exhibited signs of optimism, which had a positive effect on household spending. Within tissue and hygiene products, sales were also driven by rising levels of affluence and increasingly hectic lifestyles, particularly in urban areas, where consumers were attracted to the convenience of using...
Euromonitor International's Tissue and Hygiene in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tissue and Hygiene in Indonesia
Euromonitor International
March 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN INDONESIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth of urban middle class fuels growth for sanitary products
Leading players focus on value-added products, with focus on odour control, coolness and eco-friendly options
Slim, thin and ultra-thin towels see greatest uplift in demand, with pants format gaining traction
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, supported by rising penetration in rural areas and a growing sophistication of demand in urban centres
Slim, thin and ultra-thin towels with wings will lead growth, with a focus on value-added benefits
Sustainability becomes a priority amid waste concerns
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales gain momentum in 2022, as urban consumers demand greater convenience
Disposable pants dominate sales
Leading players focus on added-value products with skin care properties
PROSPECTS AND OPPORTUNITIES
Accelerated growth expected, fuelled by economic recovery and growing demand for convenience amongst busy, urban consumers
Shift towards value-added, premium products
Nappy giants are expected to address environmental impact of disposables
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ageing population continues to be significant driver of growth
Educational initiatives and wider product availability boost demand
Little new product development, but marketing efforts continue apace in a bid to broaden appeal
PROSPECTS AND OPPORTUNITIES
Dynamic growth expected, thanks to an ageing and more educated population
Higher unit prices expected, thanks to premiumisation trends
Moderate/heavy adult incontinence will continue to lead sales
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby wipes remain the key driver of growth in 2022, thanks to their accessible prices and convenience benefits
Higher levels of hygiene awareness, in the aftermath of the pandemic, boost demand for products with antibacterial claims
Increasing segmentation within baby wipes
PROSPECTS AND OPPORTUNITIES
Accelerated growth for wipes during the forecast period
Convenience will continue to be a key driver of growth
Baby wipes will benefit from added-value properties
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2017-2022
Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Steady growth, despite producers' ongoing challenges
Graha Kerindo Utama retains its lead, having focused on the multifunctional benefits of its products
Eco-friendly products make headway, while halal certification remains important
PROSPECTS AND OPPORTUNITIES
Further growth potential for retail tissue, thanks to relatively low per-capita consumption
Paper towels will lead growth, thanks to a growing consumer awareness of their multifunctional properties
Higher rates of usage will lead consumers to become less brand sensitive
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2017-2022
Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improved performance in 2022, thanks to revival of pre-pandemic lifestyles
AFH toilet paper continues to dominate sales, thanks to its affordability
Dynamic performance for AFH adult continence, thanks to rapidly ageing population
PROSPECTS AND OPPORTUNITIES
Improving economic conditions will support further growth
Rising raw material costs will present an ongoing challenge to manufacturers
Toilet paper and incontinence products will continue to expand
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 51 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
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