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Report
Tissue and Hygiene in Greece
Market Direction I 2022-04-26 I 52 Pages I Euromonitor
Home seclusion and the fact that Greece was in lockdown contributed to growth in retail tissue and hygiene product sales in 2021. Growth was slower compared to 2020 as consumers did not stockpile during the second lockdown nor did they spend as much time at home as they did in March-April 2020. However, the fact that several companies still had their employees working from home, children did not go to school and horeca was closed contributed to losses for away-from-home tissue and hygiene and ga...
Euromonitor International's Tissue and Hygiene in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tissue and Hygiene in Greece
Euromonitor International
April 2022
List Of Contents And Tables
TISSUE AND HYGIENE IN GREECE
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Brands launch new products based on the new organic cotton trend
Towels continues to claim the lion's share of sanitary protection value sales
Volume sales of tampons grow again upon the rise in holidaymakers
PROSPECTS AND OPPORTUNITIES
Organic products set to strengthen their position
Sustainability trend to drive developments in sanitary protection
The sanitary protection competitive landscape will remain consolidated and sales of standard towels will continue to shrink
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demographics continue to hinder the sales performance of nappies/diapers/pants
Disposable pants outperforms nappies/diapers
Brand loyalty remains high in nappies/diapers/pants as promotion intensity means the price difference with private label is minimal
PROSPECTS AND OPPORTUNITIES
Leading brands not expected to yield any room for new players
Penetration of disposable pants will grow supporting value growth of nappies/diapers/pants
Declining birth rates and promotion intensity are key obstacles to growth
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demographics are favourable to the growth of retail adult incontinence
Increase in consumer awareness contributes to growth
Retail adult incontinence remains largely consolidated with companies targeting women migrating from sanitary products
PROSPECTS AND OPPORTUNITIES
Companies increasingly invest on tackling social stigma and targeting female population
High absorbency and design to be the focus for manufacturers during the forecast period
Maturity will hinder growth for private label
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 drives growth and developments in personal wipes in 2021
Baby wipes sales increase despite decline in birth rates
Home seclusion affects demand for facial cleansing wipes and intimate wipes
PROSPECTS AND OPPORTUNITIES
Baby wipes penetration to grow further during the forecast period
Recovery is forecast for other types of personal wipes
General purpose wipes will continue to decline in the forecast period
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2016-2021
Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdown and home seclusion continue to contribute to growth of retail tissue
Retail tissue prices rise in 2021 as manufacturers and retailers unable to absorb all rising costs
Trends in retail tissue include premiumisation and increasing product variety and availability
PROSPECTS AND OPPORTUNITIES
Losses in volume projected for retail tissue as things return to normal
Growth opportunities for domestic brands in consolidated retail tissue
Will private label regain its lost share?
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2016-2021
Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Foodservice closure and restrictions hinder recovery of away-from-home tissue and hygiene in 2021
Tourism: Arrivals rise below expectations hindering the recovery of away-from-home tissue
WFH affects demand from business/industry
PROSPECTS AND OPPORTUNITIES
Recovery of away-from-home tissue to start from 2022 onwards
The horeca market is set to benefit from the rise in foreign flows
Hikes in production costs lead to increases in prices
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
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