Please Wait.....

Report

Tissue and Hygiene in Estonia

Market Direction I 2024-03-05 I 48 Pages I Euromonitor

Discounted by 10% to 2024-05-31

In 2023, tissue and hygiene witnessed substantial growth across both retail and away-from-home segments, propelled by various influential factors. Firstly, heightened consumer awareness, particularly regarding adult incontinence items, emerged as a significant driving force. Secondly, the trend towards an active lifestyle significantly bolstered categories like tampons, facial cleansing wipes, and boxed facial tissues. Thirdly, an increased emphasis on personal hygiene contributed notably to mar...

Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Tissue and Hygiene in Estonia
Euromonitor International
March 2024

List Of Contents And Tables

TISSUE AND HYGIENE IN ESTONIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What's next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing popularity of slim/thin/ultra-thin towels with wings
Growing demand for pantyliners fuelled by hygiene and comfort
Sanitex Estonia OU takes the lead
PROSPECTS AND OPPORTUNITIES
With consumers seeking comfort and convenience, slim/thin/ultra-thin towels is poised for further growth
Rising demand for pantyliners, fuelled by younger generations
Tampons set for growth amid active lifestyle trend
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining birth rate negatively affects nappies/diapers/pants sales
New-born nappies/diapers show resilience
Leadership of Kimberly-Clark SA
PROSPECTS AND OPPORTUNITIES
Growing emphasis on comfort set to boost demand for disposable pants
Impact of falling birth rates on new-born nappies/diapers
Increase in nappies/diapers/pants sales through e-commerce
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rise in demand for light adult incontinence products
Increased incidence of urinary incontinence driving sales
Known for the superior quality of its products, Essity AB maintains dominant position in retail adult incontinence
PROSPECTS AND OPPORTUNITIES
Actively lifestyles to boost demand for light adult incontinence products
Sustained growth in moderate/heavy adult incontinence thanks to ageing population
Convenience and privacy to drive sales through e-commerce
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sustained growth in Rx/reimbursement adult incontinence
Changing attitudes and increased awareness drive demand
Stable market setup with potential for policy changes
PROSPECTS AND OPPORTUNITIES
Rising demand driven by increasing disability rates
Anticipated growth among younger demographics
Rise in demand for nursing home placements
CATEGORY DATA
Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing emphasis on personal hygiene boosts demand for intimate wipes
Facial cleansing wipes thrive amidst active lifestyles
With its brands enjoying strong brand recognition, Kodupaber AS maintains its leadership position
PROSPECTS AND OPPORTUNITIES
Growing awareness of moist toilet wipes will drive demand
Expanding market for facial cleansing wipes
Surge in internet retailing
CATEGORY DATA
Table 41 Retail Sales of Wipes by Category: Value 2018-2023
Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing emphasis on personal care boosts demand for boxed facial tissues
Growing demand for pocket handkerchiefs
Essity AB's maintains leadership position with its diverse portfolio of products
PROSPECTS AND OPPORTUNITIES
Expanding application of paper towels drives growth
Rising demand for boxed facial tissues amidst skin care trends
Active lifestyle trend fuels sales growth of pocket handkerchiefs
CATEGORY DATA
Table 47 Retail Sales of Tissue by Category: Value 2018-2023
Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increased population drives demand for away-from-home toilet paper
Rising tourism spurs demand for away-from-home napkins
Growing hygiene awareness boosts demand for away-from-home paper towels
PROSPECTS AND OPPORTUNITIES
Away-from-home tissue and hygiene set to grow
Business/industry to surpass horeca
Away-from-home napkins to lead in demand
CATEGORY DATA
Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

Not Sure / Need Reassuring
- Confirm Content
  - Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
    
    Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
    
    Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
    
    Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
- Sample Pages
  - With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
    
    It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
    
    To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Check for Alternatives
  - Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
    
    To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
Prices / Formats / Delivery
- Prices
  - All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
    
    Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Discounts
  - As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
    
    Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
    
    To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Available Currencies
  - Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
    
    Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
    
    To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
- Licenses
  - License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
    
    If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
- Global Site License
  - The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
    
    It is important to note that this may exclude Parent Companies or Subsidiaries.
    
    If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
- Formats
  - The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
    
    If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
- Delivery
  - Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
    
    Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
    
    If a delay in delivery is expected you will be informed about it immediately.
- Shipping Charges
  - As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
    
    If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
Ordering
- By Credit Card
  - We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
    
    Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
    
    For more information on PayU please visit: https://www.payu.pl/en/about-us
- By Money Transfer
  - If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
    
    With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
Security
- Website security
  - We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
    
    Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
- Credit Card Security
  - We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
    
    PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.