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Report

Tissue and Hygiene in Colombia

Market Direction I 2023-03-08 I 51 Pages I Euromonitor

Retail value sales of tissue and hygiene recorded substantial growth in value terms in 2022. The global rise in the cost of raw materials and global supply disruptions had an important role in the performance of tissue and hygiene products during the year. All categories suffered price increases, with this being a key driver of value growth in most of them. Consumers felt these increases in their pockets and many shifted to economic options offered by hard discounters.

Euromonitor International's Tissue and Hygiene in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Tissue and Hygiene in Colombia
Euromonitor International
April 2023

List Of Contents And Tables

TISSUE AND HYGIENE IN COLOMBIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Amid inflationary pressures, consumers prioritise basic necessities
Dual products make their debut, catering to middle-aged women
Leading players offer segmented ranges
PROSPECTS AND OPPORTUNITIES
Inflationary pressures likely to continue to affect demand in 2023
Innovation supporting category growth
Eco-friendly products still niche, but expanding offer for consumers
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures boost demand for private label nappies/diapers/pants
Parents take advantage of more time spent at home to potty train their children
Productos Familia Sancela leaves the product area and Tecnoquimicas takes over the lead
PROSPECTS AND OPPORTUNITIES
Decline in birth rates poses ongoing threat to volume growth
Reusable nappies/diapers taking time to gain consumer acceptance
E-commerce set to play an ever more important role in the nappies/diapers/pants landscape
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures contribute to strong value increase
E-commerce emerging channel for incontinence products
More and more consumers opt for reimbursement adult incontinence products as prices soar
PROSPECTS AND OPPORTUNITIES
Ageing population brings opportunities for growth
Comfort and discretion to drive innovation in the category
Rivals seeking to gain ground through innovation and segmentation
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lack of clarity relating to Colombian Health Benefits Plan
PROSPECTS AND OPPORTUNITIES
Growing demand to spur sector development
CATEGORY DATA
Table 51 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 52 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 53 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 54 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Declining consumer purchasing power negatively affects demand for wipes
Baby wipes remains cornerstone of category
Productos Familia Sancela provides wide-ranging offer
PROSPECTS AND OPPORTUNITIES
Lasting rise in hygiene-consciousness
Economic and environmental concerns remain obstacles for growth
Arruru baby wipes likely to gain value share at the expense of both private label and name-brands
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2017-2022
Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures contribute to strong value increase in sales of retail tissue
Private label segment holds largest volume share
Paper towels continue to show positive growth
PROSPECTS AND OPPORTUNITIES
Cost-of-living pressures likely to temper growth in demand for retail tissue
Development of B2C digital strategies
Ample room for growth in the eco-friendly segment
CATEGORY DATA
Table 55 Retail Sales of Tissue by Category: Value 2017-2022
Table 56 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 58 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 59 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Conditions ease but obstacles remain
Increased price-sensitivity in away-from-home and retail
Strong retail presence supports leading position of Familia Sancela
PROSPECTS AND OPPORTUNITIES
Recovery of business, travel and horeca to take some time
People retain hygiene-focused practices
Ageing population provides strong scope for further growth
CATEGORY DATA
Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027

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