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Report
Tissue and Hygiene in Austria
Market Direction I 2023-03-06 I 54 Pages I Euromonitor
Overall demand for tissue and hygiene products remained stable in 2022, with a slight increase noted in retail volume terms. However, significant growth in current retail value terms was noted, attributed to the severe increase in average unit prices. Manufacturers not only struggled with higher costs of energy and transport, but also rising costs of raw materials for tissue products, namely wood pulp, which increased significantly. The war in Ukraine war triggered an avalanche of costs, leading...
Euromonitor International's Tissue and Hygiene in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tissue and Hygiene in Austria
Euromonitor International
March 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN AUSTRIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pantyliners registers a strong performance, benefiting from its multi-uses
Growing competition from reusable options challenges sales of tampons
Johnson & Johnson retains its lead, offering well-established brands to the landscape
PROSPECTS AND OPPORTUNITIES
The ageing population and growing interest in reusable products challenges sales
Sustainability remains a core issue, shaping new product developments
The new EU legislation impacts sanitary protection products
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The low birth rate leads to a decline in retail volume sales for nappies
Sustainable options have become popular; however, many preference convenience
Private label players gain volume share as inflation impacts buying habits
PROSPECTS AND OPPORTUNITIES
The low birth rate challenges sales; however, growth is driven by disposable pants
Procter & Gamble Austria retains its lead, focusing on its eco-friendly goals
The rising trend of sustainability shapes new product development
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
New regulations restrict product amount to two per day, frustrating consumers
The ageing population continues to drive the demand of Rx/reimbursement adult incontinence
Value increases as inflation leads to heightened price points
PROSPECTS AND OPPORTUNITIES
The ageing population continues to boost growth across the coming years
Strict reimbursement rules lead to a rise in retail sales
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wipes demonstrates stable growth, boosted by the performance of personal wipes
New EU directive on single-use plastics motivates manufacturers to eliminate plastic
Players focus on sustainable options, launching plastic-free products
PROSPECTS AND OPPORTUNITIES
Personal wipes continue to drive the bulk of growth across the coming years
Potential for growth in deodorant wipes over the forecast period
Cosmetic wipes drive growth in personal wipes, as facial cleansing increases
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2017-2022
Table 43 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 45 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 46 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising price points increase retail value growth, while paper towels boost sales
COVID-19 increases hygiene awareness, boosting sales of retail tissue
Players align their products to the growing sustainability trend
PROSPECTS AND OPPORTUNITIES
Toilet paper leads sales, as boxed facial tissues benefit from providing convenience
Essity Austria retains its lead, focusing on sustainability
Private label continues to gain volume share as price sensitivity increases
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2017-2022
Table 49 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 51 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 52 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return visits to hotels, restaurants and offices drive demand in 2022
Price increases significantly impact away-from-home tissue
Players focus on sustainable product developments to boost value
PROSPECTS AND OPPORTUNITIES
Eco-friendly concerns shape new product developments
A shift towards paper towels continues, boosting sales in away-from-home tissue
Hotels, restaurants, and catering generate the largest valuesales
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men increasingly use adult incontinence products, widening the consumer base
Convenience and natural elements shape new product developments
Essity Austria retains its solid lead, offering the established brand Tena
PROSPECTS AND OPPORTUNITIES
Ageing population and ongoing innovation boosts demand over the forecast period
Room for growth as players focus on products targeted at men
The growing interest in sustainability leads to new products on the landscape
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
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