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Report
Thailand Baby Food Products Market Forecast 2025-2032
Market Report I 2025-01-13 I 145 Pages I Inkwood Research
KEY FINDINGS
The Thailand baby food products market is expected to grow at a CAGR of 1.56% during the forecast period from 2025 to 2032. The market was valued at $884.30 million in 2024 and is expected to reach a revenue of $1019.87 million by 2032. In terms of volume, the Thailand baby food products market was valued at 118.63 kilotons in 2024 and is expected to reach 132.13 kilotons by 2032, progressing at a CAGR of 1.29% between 2025 to 2032.
MARKET INSIGHTS
The Thailand baby food products market is currently facing challenges due to inflationary pressures and economic uncertainty. These external factors have impacted both consumers and manufacturers, requiring brands to find strategies to maintain their positions in the market. In response, companies are focusing on the development of new products that offer added value, particularly in terms of nutritional benefits. This shift is largely driven by parents who are becoming more selective about the nutritional content of the products they choose for their children.
Manufacturers are incorporating ingredients such as probiotics, DHA, and organic components into their offerings, which are viewed as important for promoting healthy growth and development in babies. For example, Nestle (Thai) Ltd has introduced the S-26 Gold 3 + Sphingomyelin, designed to support brain development, while the S-26 Gold Pro-C offers a balanced combination of nutrients for older babies and other family members. These product innovations aim to meet the specific nutritional needs of children at different stages.
The development of specialized, nutrient-rich baby food products appears to be a key strategy for maintaining consumer interest. With an increasing emphasis on brain-boosting nutrients and balanced nutrition, brands are aligning their products with the evolving needs of health-conscious parents. This suggests that the industry is focusing on providing nutritional solutions that go beyond basic sustenance.
Additionally, the Thai government has been promoting local production of organic ingredients through initiatives by the Ministry of Agriculture and Cooperatives. This is expected to have a lasting impact on the baby food sector. A 2023 survey by the Thailand Development Research Institute (TDRI) also found that 61% of Thai parents were willing to pay a premium for baby food products containing organic and sustainably sourced ingredients, thus reinforcing the growing importance of these factors in the current market.
SEGMENTATION ANALYSIS
The report on the Thailand baby food products market includes segmentation analysis on the basis of category and distribution channel.
Market by Category:
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
- Milk Formula
o Standard Milk Formula
o Follow-on Milk Formula
o Growing-Up Milk Formula
o Special Baby Milk Formula
Market by Distribution Channel:
- Retail Offline
- Retail E-commerce
Inkwood Research's report on the Thailand baby food products market provides in-depth insights as well as the market's segmentation analysis. The detailed evaluation of the market includes PESTLE Analysis, Market Maturity Analysis, Market Concentration Analysis, Value Chain Analysis, Key Buying Criteria, and Competitive Landscape.
COMPETITIVE INSIGHTS
Key players operating in the Thailand baby food products market include Nestle (Thai) Ltd, Dumex Thailand Co Ltd, Mead Johnson Nutrition (Thailand) Ltd, FrieslandCampina (Thailand) PCL, Abbott Laboratories (Thailand) Ltd, etc.
Nestle (Thai) Ltd, a subsidiary of Nestle SA, is involved in the production and distribution of various baby food products, including infant formula, cereals, and nutritional supplements. Nestle (Thai) Ltd supports local initiatives and partnerships related to child health and nutrition. Its manufacturing operations in Thailand contribute to meeting the demand for baby food products in the domestic market. Nestle SA operates in over 186 countries and regions worldwide, and the company's global headquarters is located in Vevey, Switzerland.
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. MAJOR MARKET FINDINGS
2.5.1. RISING INCLINATION TOWARDS ORGANIC BABY FOOD PRODUCTS
2.5.2. GROWING POPULARITY OF INFANT FORMULA
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. DEVELOPMENT OF ORGANIC AND HEALTH-FOCUSED FORMULAS IS CATERING TO EVOLVING PARENTAL PREFERENCES
3.1.2. LIFESTYLE CHANGES AND INCREASING BIRTH RATES ARE DRIVING DEMAND FOR BABY FOOD PRODUCTS
3.1.3. AVAILABILITY OF BABY FOOD THROUGH ORGANIZED RETAIL AND DIGITAL PLATFORMS TO DRIVE ACCESSIBILITY
3.1.4. INCREASED AWARENESS ABOUT THE IMPORTANCE OF PROPER INFANT NUTRITION
3.2. KEY RESTRAINTS
3.2.1. SHIFTING PARENTAL PREFERENCE TOWARD HOMEMADE FOOD ALTERNATIVES LIMITS RELIANCE ON PACKAGED PRODUCTS
3.2.2. HIGH COSTS OF ORGANIC BABY FOOD ARE EXPECTED TO CREATE BARRIERS FOR PRICE-SENSITIVE CONSUMERS
3.2.3. INCREASED BREASTFEEDING RATES PROMOTED BY GOVERNMENT INITIATIVES REDUCE THE DEMAND FOR BABY FOOD
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.1.1. INNOVATIONS IN BABY FOOD FORMULATIONS AND PACKAGING AIMED AT CONVENIENCE AND WASTE REDUCTION
4.1.2. INCREASING RELIANCE ON E-COMMERCE PLATFORMS AS A KEY DISTRIBUTION CHANNEL FOR BABY FOOD PRODUCTS
4.1.3. DEVELOPMENT OF ECO-FRIENDLY AND PORTABLE PACKAGING SOLUTIONS IS ENHANCING PRODUCT APPEAL
4.2. PESTLE ANALYSIS
4.2.1. POLITICAL
4.2.2. ECONOMICAL
4.2.3. SOCIAL
4.2.4. TECHNOLOGICAL
4.2.5. LEGAL
4.2.6. ENVIRONMENTAL
4.3. PORTER'S FIVE FORCES ANALYSIS
4.3.1. BUYERS POWER
4.3.2. SUPPLIERS POWER
4.3.3. SUBSTITUTION
4.3.4. NEW ENTRANTS
4.3.5. INDUSTRY RIVALRY
4.4. GROWTH PROSPECT MAPPING FOR THAILAND
4.5. MARKET MATURITY ANALYSIS
4.6. MARKET CONCENTRATION ANALYSIS
4.7. VALUE CHAIN ANALYSIS
4.7.1. RAW MATERIAL PROCUREMENT
4.7.2. MANUFACTURING AND PROCESSING
4.7.3. DISTRIBUTION AND LOGISTICS
4.7.4. MARKETING AND CONSUMER ENGAGEMENT
4.8. KEY BUYING CRITERIA
4.8.1. NUTRITIONAL VALUE AND SAFETY
4.8.2. TASTE AND TEXTURE SUITABILITY
4.8.3. CONVENIENCE AND PACKAGING
4.8.4. PRICE AND BRAND REPUTATION
5. MARKET BY CATEGORY (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: KILOTONS)
5.1. DRIED BABY FOOD
5.2. PREPARED BABY FOOD
5.3. OTHER BABY FOOD
5.4. MILK FORMULA
5.4.1. STANDARD MILK FORMULA
5.4.2. FOLLOW-ON MILK FORMULA
5.4.3. GROWING-UP MILK FORMULA
5.4.4. SPECIAL BABY MILK FORMULA
6. MARKET BY DISTRIBUTION CHANNEL
6.1. RETAIL OFFLINE
6.2. RETAIL E-COMMERCE
7. COMPETITIVE LANDSCAPE
7.1. KEY STRATEGIC DEVELOPMENTS
7.1.1. MERGERS & ACQUISITIONS
7.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
7.1.3. PARTNERSHIPS & AGREEMENTS
7.1.4. BUSINESS EXPANSIONS & DIVESTITURES
7.2. MARKET SHARE ANALYSIS
7.3. BRAND SHARE ANALYSIS
7.4. COMPANY PROFILES
7.4.1. NESTLE (THAI) LTD
7.4.1.1. COMPANY OVERVIEW
7.4.1.2. PRODUCT PORTFOLIO
7.4.1.3. STRENGTHS & CHALLENGES
7.4.2. DUMEX THAILAND CO LTD
7.4.2.1. COMPANY OVERVIEW
7.4.2.2. PRODUCT PORTFOLIO
7.4.2.3. STRENGTHS & CHALLENGES
7.4.3. MEAD JOHNSON NUTRITION (THAILAND) LTD
7.4.3.1. COMPANY OVERVIEW
7.4.3.2. PRODUCT PORTFOLIO
7.4.3.3. STRENGTHS & CHALLENGES
7.4.4. FRIESLANDCAMPINA (THAILAND) PCL
7.4.4.1. COMPANY OVERVIEW
7.4.4.2. PRODUCT PORTFOLIO
7.4.4.3. STRENGTHS & CHALLENGES
7.4.5. ABBOTT LABORATORIES (THAILAND) LTD
7.4.5.1. COMPANY OVERVIEW
7.4.5.2. PRODUCT PORTFOLIO
7.4.5.3. STRENGTHS & CHALLENGES
7.4.6. HEINZ THAILAND LTD
7.4.6.1. COMPANY OVERVIEW
7.4.6.2. PRODUCT PORTFOLIO
7.4.6.3. STRENGTHS & CHALLENGES
7.4.7. PEACHY VILLAGE CO LTD
7.4.7.1. COMPANY OVERVIEW
7.4.7.2. PRODUCT PORTFOLIO
7.4.7.3. STRENGTHS & CHALLENGES
7.4.8. BRISTOL-MYERS SQUIBB (THAILAND) LTD
7.4.8.1. COMPANY OVERVIEW
7.4.8.2. PRODUCT PORTFOLIO
7.4.8.3. STRENGTHS & CHALLENGES
7.4.9. SNOW BRAND SIAM LTD
7.4.9.1. COMPANY OVERVIEW
7.4.9.2. PRODUCT PORTFOLIO
7.4.9.3. STRENGTHS & CHALLENGES
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT - BABY FOOD PRODUCTS
TABLE 2: COUNTRY SNAPSHOT - THAILAND
TABLE 3: THAILAND BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 4: THAILAND BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 5: THAILAND BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 6: THAILAND BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 7: THAILAND BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 8: THAILAND BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 9: THAILAND BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 10: THAILAND BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 11: THAILAND BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 12: THAILAND BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 13: THAILAND BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 14: THAILAND BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 15: LIST OF MERGERS & ACQUISITIONS
TABLE 16: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 17: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 18: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR THAILAND
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: THAILAND BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY CATEGORY, IN 2024
FIGURE 9: THAILAND BABY FOOD PRODUCTS MARKET, BY DRIED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 10: THAILAND BABY FOOD PRODUCTS MARKET, BY PREPARED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 11: THAILAND BABY FOOD PRODUCTS MARKET, BY OTHER BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 12: THAILAND BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 13: THAILAND BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY MILK FORMULA, IN 2024
FIGURE 14: THAILAND BABY FOOD PRODUCTS MARKET, BY STANDARD MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 15: THAILAND BABY FOOD PRODUCTS MARKET, BY FOLLOW-ON MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 16: THAILAND BABY FOOD PRODUCTS MARKET, BY GROWING-UP MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 17: THAILAND BABY FOOD PRODUCTS MARKET, BY SPECIAL BABY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 18: THAILAND BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024
FIGURE 19: THAILAND BABY FOOD PRODUCTS MARKET, BY RETAIL OFFLINE, 2025-2032 (IN $ MILLION)
FIGURE 20: THAILAND BABY FOOD PRODUCTS MARKET, BY RETAIL E-COMMERCE, 2025-2032 (IN $ MILLION)
FIGURE 21: THAILAND BABY FOOD PRODUCTS MARKET - MARKET SHARE ANALYSIS, 2023 & 2024 (IN %)
FIGURE 22: THAILAND BABY FOOD PRODUCTS MARKET - BRAND SHARE ANALYSIS, 2023 & 2024 (IN %)
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