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Report
Television Services Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Report I 2023-10-15 I 138 Pages I IMARC Group
Market Overview:
The global television services market size reached US$ 337.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 454.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.96% during 2023-2028.
Television (TV) services refer to technical one-way transmission programming and on-demand streaming facility that enables subscribers to access and watch various entertainment and informational content, including news, videos, and music. These channels are usually broadcasted by television service providers using multiple delivery platforms, such as digital terrestrial and satellite broadcast and internet protocol television (IPTV). TV services provide a range of on-demand shows and channels, allow individuals to change subscriptions based on preferences, and offer pay-per-view content, including movie releases and sports events. On account of these properties, TV services are used by individuals to stream shows without any technical disruption. At present, they are commercially differentiated into public and commercial broadcaster types.
Television Services Market Trends:
The rapid digitalization of the media and entertainment industry, the increasing usage of TV sets in respective households to stream on-demand high-definition (HD) video and audio content, and the shifting consumer inclination toward IPTV are primarily driving the market growth. In line with this, the rising internet connectivity and ongoing viewership of various over-the-top (OTT), subscription, and advertorial-based content, especially during the COVID-19 pandemic, is acting as another growth-inducing factor. Additionally, the advent of smart, internet-connected TV sets, along with the integration of the Internet of Things (IoT) to stream on-demand shows through other electronic devices, are supporting the market growth. This is further influenced by the widespread adoption of augmented reality (AR) and virtual reality (VR) technologies to attain an immersive experience while consuming digital content. Moreover, ongoing investments by leading companies on commercial TV broadcasting channels to generate revenue through ads and increase the show television rating point (TRP) is propelling the market growth. Apart from this, the establishment of Wi-Fi infrastructure across residential areas and strategic collaborations amongst key players to launch new TV services are positively augmenting the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global television services market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on delivery platform, revenue model and broadcaster type.
Breakup by Delivery Platform:
Digital Terrestrial Broadcast
Satellite Broadcast
Cable Television Broadcasting
Internet Protocol Television (IPTV)
Over-the-top Television (OTT)
Breakup by Revenue Model:
Subscription
Advertisement
Breakup by Broadcaster Type:
Public
Commercial
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited) and Warner Bros. Discovery Inc.
Key Questions Answered in This Report
1. How big is the global television services market?
2. What is the expected growth rate of the global television services market during 2023-2028?
3. What are the key factors driving the global television services market?
4. What has been the impact of COVID-19 on the global television services market?
5. What is the breakup of the global television services market based on the delivery platform?
6. What is the breakup of the global television services market based on the revenue model?
7. What is the breakup of the global television services market based on the broadcaster type?
8. What are the key regions in the global television services market?
9. Who are the key players/companies in the global television services market?
1 Preface
2 Scope and Methodology
2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology
3 Executive Summary
4 Introduction
4.1Overview
4.2Key Industry Trends
5 Global Television Services Market
5.1Market Overview
5.2Market Performance
5.3Impact of COVID-19
5.4Market Forecast
6 Market Breakup by Delivery Platform
6.1Digital Terrestrial Broadcast
6.1.1 Market Trends
6.1.2 Market Forecast
6.2Satellite Broadcast
6.2.1 Market Trends
6.2.2 Market Forecast
6.3Cable Television Broadcasting
6.3.1 Market Trends
6.3.2 Market Forecast
6.4Internet Protocol Television (IPTV)
6.4.1 Market Trends
6.4.2 Market Forecast
6.5Over-the-top Television (OTT)
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Revenue Model
7.1Subscription
7.1.1 Market Trends
7.1.2 Market Forecast
7.2Advertisement
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Broadcaster Type
8.1Public
8.1.1 Market Trends
8.1.2 Market Forecast
8.2Commercial
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1Overview
10.2Strengths
10.3Weaknesses
10.4Opportunities
10.5Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1Overview
12.2Bargaining Power of Buyers
12.3Bargaining Power of Suppliers
12.4Degree of Competition
12.5Threat of New Entrants
12.6Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1Market Structure
14.2Key Players
14.3Profiles of Key Players
14.3.1A&E Networks (The Walt Disney Company)
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2AT&T Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3CBS Corporation
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4Channel 4 (Independent Broadcasting Authority)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5China Television Service Co. Ltd.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6Lumen Technologies Inc.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7Red Bee Media (Telefonaktiebolaget LM Ericsson)
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8Spectrum
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9Tata Communications (The Tata Group)
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10TiVo Corporation (Xperi Holding Corporation)
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11Viacom18 Media Private Limited (TV18 Broadcast Limited)
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12Warner Bros. Discovery Inc.
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.12.3 Financials
14.3.12.4 SWOT Analysis
Figure 1: Global: Television Services Market: Major Drivers and Challenges
Figure 2: Global: Television Services Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Television Services Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Television Services Market: Breakup by Delivery Platform (in %), 2022
Figure 5: Global: Television Services Market: Breakup by Revenue Model (in %), 2022
Figure 6: Global: Television Services Market: Breakup by Broadcaster Type (in %), 2022
Figure 7: Global: Television Services Market: Breakup by Region (in %), 2022
Figure 8: Global: Television Services (Digital Terrestrial Broadcast) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Television Services (Digital Terrestrial Broadcast) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Television Services (Satellite Broadcast) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Television Services (Satellite Broadcast) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Television Services (Cable Television Broadcasting) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Television Services (Cable Television Broadcasting) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Television Services (Internet Protocol Television (IPTV)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Television Services (Internet Protocol Television (IPTV)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Television Services (Over-the-top Television (OTT)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Television Services (Over-the-top Television (OTT)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Television Services (Subscription) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Television Services (Subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Television Services (Advertisement) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Television Services (Advertisement) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Television Services (Public) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Television Services (Public) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Television Services (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Television Services (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: North America: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: North America: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: United States: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: United States: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Canada: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Canada: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Asia-Pacific: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Asia-Pacific: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: China: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: China: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Japan: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Japan: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: India: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: India: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: South Korea: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: South Korea: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Australia: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Australia: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Indonesia: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Indonesia: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Others: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Others: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Europe: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Europe: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Germany: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Germany: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: France: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: France: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: United Kingdom: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: United Kingdom: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Italy: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Italy: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Spain: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Spain: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Russia: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Russia: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Others: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Others: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Latin America: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Latin America: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Brazil: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Brazil: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Mexico: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Mexico: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Others: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Others: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Middle East and Africa: Television Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Middle East and Africa: Television Services Market: Breakup by Country (in %), 2022
Figure 74: Middle East and Africa: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Global: Television Services Industry: SWOT Analysis
Figure 76: Global: Television Services Industry: Value Chain Analysis
Figure 77: Global: Television Services Industry: Porter's Five Forces Analysis
Table 1: Global: Television Services Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Television Services Market Forecast: Breakup by Delivery Platform (in Million US$), 2023-2028
Table 3: Global: Television Services Market Forecast: Breakup by Revenue Model (in Million US$), 2023-2028
Table 4: Global: Television Services Market Forecast: Breakup by Broadcaster Type (in Million US$), 2023-2028
Table 5: Global: Television Services Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Television Services Market: Competitive Structure
Table 7: Global: Television Services Market: Key Players
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