Please Wait.....
Report
Sugar Free Energy Drinks - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 357 Pages I Mordor Intelligence
The Sugar Free Energy Drinks Market size is estimated at 17.52 billion USD in 2025, and is expected to reach 23.96 billion USD by 2030, growing at a CAGR of 6.46% during the forecast period (2025-2030).
Dynamism in product offerings by distribution channels is expanding the sales of sugar-free or low-calorie energy drinks globally
- Between 2018 and 2023, on-trade retailers witnessed a steady CAGR of 7.03% in the value of sugar-free or low-calorie energy drinks. In 2023, they emerged as the fastest-growing segment in this market. To tap into a wider consumer base, these retailers are strategically placing energy drinks on their menus or showcasing them on tabletop displays, ensuring heightened visibility and ultimately bolstering sales.
- In 2023, the energy drink market was predominantly led by off-trade channels, with hypermarkets and supermarkets, including global giants like Walmart, Target, Tesco, Aldi, and Lidl, playing pivotal roles. These retailers offered an extensive range of sugar-free or low-calorie energy drinks in various flavors and sizes. Looking ahead, during 2024-2028, off-trade retailers are projected to witness a robust 26.76% growth by value. This growth is anticipated to be fueled by their increasing integration of loyalty programs and incentivizing repeat purchases of sugar-free or low-calorie energy drinks.
- Online retail stores are expected to be the fastest-growing off-trade channels with the highest CAGR of 8.89% during the forecast period. This is due to the rapid growth of the online retail sector, which is outpacing all other traditional retail channels in terms of growth rate. This is largely attributed to the increasing demand for sugar-free energy drinks and low-calorie, which are readily available at online retail stores. Furthermore, energy drinks frequently use digital marketing strategies and social media to reach their target audience, thus increasing their brand awareness and sales.
Changing consumer preferences with growing intent to increase mental alertness and physical health expected to boost market values
- The global demand for sugar-free or low-calorie energy drinks is rising, driven by escalating obesity rates and the associated health risks, such as diabetes. Consumers' growing preference for low or no-sugar options stems from multiple factors. Nearly half (49%) of global consumers opt for these beverages to manage their weight, while 42% do so due to concerns about diabetes, and 39% are motivated by general health concerns. Additionally, as of 2021, 20% of global consumers favored the taste of low or no-sugar alternatives.
- North America is the frontrunner in the energy drinks market, leading consistently in terms of value during the study period. Energy drink consumption has witnessed a significant surge in popularity, particularly among the millennial and Gen Z demographics. These drinks, typically containing 70 to 250 mg of caffeine per serving, are touted to boost energy levels, enhance mental acuity, and improve physical performance. This, in turn, enables people to work longer and harder compared to their non-caffeinated counterparts. Rising health concerns among North American consumers are notably influencing market growth. For example, in 2022, a substantial majority (72%) of consumers in the region actively sought to limit or completely avoid sugar in their beverages.
- Africa is poised to witness the most rapid growth globally, projecting a value CAGR of 10.67% during the forecast period. The surge in urbanization, coupled with a heightened focus on health among African consumers, is fueling the demand for sugar-free or low-calorie energy drinks. These beverages are sought after not only as a response to nutritional deficiencies but also to ensure a balanced nutrient intake. The urban population in Africa has been steadily increasing year after year.
Global Sugar Free Energy Drinks Market Trends
Rising demand for low-calorie alternatives and increasing availability of diabetic friendly sugar-free energy drinks is propelling the market growth
- Sugar-free or low-calorie energy drinks are available in a variety of flavors and options, some of the most popular flavors of sugar-free energy drinks include orange, mango lemonade, watermelon, raspberry lime, and others.
- Energy drink manufacturers globally are constantly introducing sugar-free, low calorific and calorie free drinks. Currently, Red Bull, Monster, and Rockstar all have sugar-free and calorie-free version in the market across all the regions.
- Manufacturers in the North America region continue to grow energy drink sales by understanding the category's strength even through inflation, stocking both popular and innovative products from leading and up-and-coming consumer brands, promoting healthier options like sugar-free energy drinks, and understanding demographics of the core shopper.
- Health-conscious consumers often seek energy drinks with lower sugar content or those labeled as "sugar-free" or "reduced sugar. High sugar intake is associated with various health issues, including obesity and diabetes.
Sugar Free Energy Drinks Industry Overview
The Sugar Free Energy Drinks Market is fragmented, with the top five companies occupying 27.54%. The major players in this market are Living Essentials, LLC, Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH and The Coca-Cola Company (sorted alphabetically).
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 EXECUTIVE SUMMARY & KEY FINDINGS
2 REPORT OFFERS
3 INTRODUCTION
3.1 Study Assumptions & Market Definition
3.2 Scope of the Study?
3.3 Research Methodology
4 KEY INDUSTRY TRENDS
4.1 Consumer Buying Behaviour
4.2 Innovations
4.3 Brand Share Analysis
4.4 Regulatory Framework
5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
5.1 Packaging Type
5.1.1 Glass Bottles
5.1.2 Metal Can
5.1.3 PET Bottles
5.2 Distribution Channel
5.2.1 Off-trade
5.2.1.1 Convenience Stores
5.2.1.2 Online Retail
5.2.1.3 Supermarket/Hypermarket
5.2.1.4 Others
5.2.2 On-trade
5.3 Region
5.3.1 Africa
5.3.1.1 Egypt
5.3.1.2 Nigeria
5.3.1.3 South Africa
5.3.1.4 Rest of Africa
5.3.2 Asia-Pacific
5.3.2.1 Australia
5.3.2.2 China
5.3.2.3 India
5.3.2.4 Indonesia
5.3.2.5 Japan
5.3.2.6 Malaysia
5.3.2.7 South Korea
5.3.2.8 Thailand
5.3.2.9 Vietnam
5.3.2.10 Rest of Asia-Pacific
5.3.3 Europe
5.3.3.1 Belgium
5.3.3.2 France
5.3.3.3 Germany
5.3.3.4 Italy
5.3.3.5 Netherlands
5.3.3.6 Russia
5.3.3.7 Spain
5.3.3.8 Turkey
5.3.3.9 United Kingdom
5.3.3.10 Rest of Europe
5.3.4 Middle East
5.3.4.1 Qatar
5.3.4.2 Saudi Arabia
5.3.4.3 United Arab Emirates
5.3.4.4 Rest of Middle East
5.3.5 North America
5.3.5.1 Canada
5.3.5.2 Mexico
5.3.5.3 United States
5.3.5.4 Rest of North America
5.3.6 South America
5.3.6.1 Argentina
5.3.6.2 Brazil
5.3.6.3 Rest of South America
6 COMPETITIVE LANDSCAPE
6.1 Key Strategic Moves
6.2 Market Share Analysis
6.3 Company Landscape
6.4 Company Profiles
6.4.1 A.G. BARR P.L.C.
6.4.2 Carabao Group Public Company Limited
6.4.3 Congo Brands
6.4.4 Ghost Beverages, LLC
6.4.5 Kingsley Beverages Limited
6.4.6 Living Essentials, LLC
6.4.7 Monster Beverage Corporation
6.4.8 PepsiCo, Inc.
6.4.9 Red Bull GmbH
6.4.10 Suntory Holdings Limited
6.4.11 Synergy Chc Corp.
6.4.12 The Coca-Cola Company
6.4.13 Woodbolt Distribution, LLC
7 KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8 APPENDIX
8.1 Global Overview
8.1.1 Overview
8.1.2 Porter's Five Forces Framework
8.1.3 Market Dynamics (DROs)
8.2 Sources & References
8.3 List of Tables & Figures
8.4 Primary Insights
8.5 Data Pack
8.6 Glossary of Terms
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security