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Report
Staple Foods in Hungary
Market Direction I 2024-11-06 I 70 Pages I Euromonitor
In 2024, ongoing inflation and rising costs heightened price sensitivity among Hungarian consumers. This price sensitivity led to an increased demand for private label products across staple foods. As consumers prioritised value for money, more affordable store-brand alternatives gained ground. Consequently, cost-conscious behaviour and higher prices led to rising retail value sales of staple foods in 2024, while retail volume growth remained flat.
Euromonitor International's Staple Foods in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Staple Foods in Hungary
Euromonitor International
November 2024
List Of Contents And Tables
STAPLE FOODS IN HUNGARY
EXECUTIVE SUMMARY
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2019-2024
Table 2 Sales of Staple Foods by Category: Value 2019-2024
Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising prices and reduced pack sizes lead consumers to demand added-value
The growing availability of frozen baked goods boosts sales in 2024
Affordability leads Lidl to become increasingly popular for sales of baked goods
PROSPECTS AND OPPORTUNITIES
The demand for convenience leads snacks and on-the-go options to gain ground
Convenient powder and frozen versions are on the rise over the forecast period
Increased tourism set to boost retail volume and value sales in baked goods
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2019-2024
Table 14 Sales of Baked Goods by Category: Value 2019-2024
Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
Table 17 Sales of Pastries by Type: % Value 2019-2024
Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
BREAKFAST CEREALS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity impacts retail volume demand of breakfast cereals
Rising demand for fast and convenient breakfast boosts sales of ready-to-eat options
Demand for new tastes and textures drives innovation on the landscape
PROSPECTS AND OPPORTUNITIES
Ongoing growth for private label products within breakfast cereals
The presence of gluten and sugar-free fortified cereals set to gain ground
The popularity of granola and oat-based products rise as consumers appreciate health attributes
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising share for private label players as Lidl continues to gain ground
Grilling remains a key driver of sales for processed meat in 2024
Convenient packages with portion-control are gaining ground in processed meat
PROSPECTS AND OPPORTUNITIES
Frozen options gain ground as discounter stores expand their ranges
Health trends lead consumers to migrate to poultry and seafood
Players utilise TikTok and influencer marketing to launch limited edition goods
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
PROCESSED FRUIT AND VEGETABLES IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising retail volume growth for frozen and shelf stable vegetables in 2024
High share of private label sales as players offer competitive pricing and frequent promotions
Decreasing volume sales of shelf stable fruits and tomatoes during 2024
PROSPECTS AND OPPORTUNITIES
Convenience and health and wellness drive product innovation on the landscape
As disposable incomes improve, innovation will focus on premium launches
More efficient supply chains will lead to lower levels of food waste
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
RICE, PASTA AND NOODLES IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Affordability and reliability drives retail sales of rice, pasta and noodles
Gen Z consumers appreciate instant noodles for offering affordable convenience
Strong brand recognition and commitment to quality boosts share for players
PROSPECTS AND OPPORTUNITIES
Growing private label presence as consumers look for affordable quality
Global cuisine trends boost the appeal and demand for rice and noodles
Gluten-free options gain ground as retailers expand their ranges
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
Table 69 NBO Company Shares of Rice: % Value 2020-2024
Table 70 LBN Brand Shares of Rice: % Value 2021-2024
Table 71 NBO Company Shares of Pasta: % Value 2020-2024
Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
Table 73 NBO Company Shares of Noodles: % Value 2020-2024
Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
Table 76 Distribution of Rice by Format: % Value 2019-2024
Table 77 Distribution of Pasta by Format: % Value 2019-2024
Table 78 Distribution of Noodles by Format: % Value 2019-2024
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029
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