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Report
Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033
Market Report I 2025-01-18 I 133 Pages I IMARC Group
The global sports and energy drinks market size reached USD 120.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 203.4 Billion by 2033, exhibiting a growth rate (CAGR) of 6% during 2025-2033. The increasing health and fitness awareness among the masses, the rising participation in sports activities, and the introduction of innovative formulas with natural ingredients and functional enhancements are some of the major factors propelling the market.
Sports and energy drinks are beverages that supply a quick source of energy to individuals engaging in physical activity or needing an energy boost. They are designed to replenish fluids, electrolytes (such as sodium, potassium, and magnesium), and carbohydrates lost during physical activity, particularly during intense or prolonged workouts. They help maintain hydration levels, replace essential minerals, and provide a source of fuel for muscles. They also contain stimulating ingredients, such as caffeine, taurine, guarana, and B-vitamins, along with sugars or artificial sweeteners that improve focus and concentration, and combat fatigue.
The market is primarily driven by the rising consumer expenditure on lifestyle and fitness activities, which is escalating the demand for sports and energy drinks. As people adopt more sedentary lifestyles and spend long hours at work, they turn to sports and energy drinks to sustain energy levels and overcome fatigue. Besides, sports and energy drinks are widely available in various retail channels, including supermarkets, convenience stores, gyms, and online platforms. The easy accessibility and broad distribution networks is contributing to their market penetration and consumer reach. Moreover, non-athletic consumer segments are seeking an energy boost or a refreshing beverage option and are incorporating these drinks into their daily routines, further propelling the market growth. Furthermore, the rising disposable incomes of consumers, the increasing advertisement and promotional activities are also creating a favorable market outlook.
Sports and Energy Drinks Market Trends/Drivers:
The increasing health and fitness awareness among the masses
Health and fitness-conscious individuals often seek convenient options to support their active lifestyles. Sports and energy drinks provide a convenient way to hydrate, replenish electrolytes, and obtain quick energy without the need for extensive preparation. Moreover, the consumption-on-the-go nature of these beverages aligns well with the busy schedules of individuals focused on their health and fitness goals. Nowadays, as more people become conscious of their health and engage in physical activities, the need for proper hydration and electrolyte replenishment has become more apparent. Consequently, sports drinks, with their ability to provide hydration and essential electrolytes, have gained popularity among fitness enthusiasts.
The rising participation in sports activities
Presently, with more people engaging in sports activities, there is a surging need for proper hydration and electrolyte replenishment. Physical activities like sports can lead to increased sweating, which results in the loss of fluids and electrolytes from the body. Sports drinks, formulated to provide hydration and replenish essential minerals, are adopted by athletes and active individuals to maintain optimal performance and prevent dehydration. Moreover, Athletes and individuals involved in sports seek ways to improve their endurance, stamina, and overall performance. Energy drinks, with their stimulating ingredients like caffeine and taurine, are consumed by athletes to boost energy, improve focus, and enhance performance during training sessions or competitive events.
The introduction of innovative formulas with natural ingredients and functional enhancements
At present, as consumers become more health-conscious and seek products with natural ingredients, the introduction of sports and energy drinks with natural formulas has resonated with their preferences. Beverages formulated with natural sweeteners, flavors, and colors, as well as organic or plant-based ingredients, appeal to individuals looking for healthier and cleaner options. Besides, traditional sports and energy drinks often contain artificial additives, including sweeteners, flavors, and colors. Consequently, manufacturers are using natural alternatives to attract health-conscious consumers. Moreover, the introduction of products with added vitamins, minerals, antioxidants, or adaptogenic herbs to provide additional benefits beyond hydration and energy is also contributing to market growth.
Sports and Energy Drinks Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global sports and energy drinks market report, along with forecasts at the global and regional levels from 2025-203. Our report has categorized the market based on product type, packaging type, type, distribution channel and target consumer.
Sports Drinks Market:
Breakup by Product Type:
Isotonic
Hypertonic
Hypotonic
Isotonic drinks dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes isotonic, hypertonic, and hypotonic. According to the report, isotonic drinks represented the largest segment.
Isotonic drinks are specifically formulated to provide rapid hydration and replenishment of electrolytes. The balance of electrolytes, such as sodium, potassium, and magnesium, helps restore the body's fluid and mineral levels, making isotonic drinks a popular choice among athletes and individuals engaging in intense physical activities. These drinks also play a crucial role in enhancing physical performance and endurance during exercise. The presence of carbohydrates in isotonic drinks provides a quick source of energy, helping to sustain energy levels during prolonged physical activities. Moreover, isotonic drinks come in a wide range of flavors and variants, catering to diverse consumer preferences. This variety of options appeals to consumers seeking different taste profiles and provides a personalized experience, thus strengthening the dominance of isotonic drinks in the market.
Breakup by Packaging Type:
Bottle (Pet/Glass)
Can
Others
Bottles hold the largest share in the market
A detailed breakup and analysis of the market based on the packaging type has also been provided in the report. This includes bottles (pet/glass), can, and others. According to the report, bottles accounted for the largest market share.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Online
Others
Sports drinks are widely distributed through supermarkets and hypermarkets
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
Breakup by Region:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, North America accounted for the largest market share.
Energy Drinks Market:
Breakup by Product:
Alcoholic
Non-Alcoholic
Non-alcoholic drinks currently hold the majority of the market share
A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes alcoholic and non-alcoholic. According to the report, alcoholic energy drinks accounted for the largest market share.
Breakup by Type:
Non-Organic
Organic
Non-organic energy drinks currently represent the leading category
A detailed breakup and analysis of the market based on the type has also been provided in the report. This includes non-organic and organic. According to the report, non-organic energy drinks accounted for the largest market share.
Breakup by Packaging Type:
Bottle (Pet/Glass)
Can
Others
Bottles (PET/glass) currently hold the largest market share
A detailed breakup and analysis of the market based on the packaging type has also been provided in the report. This includes bottles (PET/glass), can, and others. According to the report, bottles accounted for the largest market share.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Online
Others
Supermarkets and hypermarkets currently represent the largest distribution channel
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Breakup by Target Consumer:
Teenagers
Adults
Geriatric Population
Energy drinks are mostly consumed by adults
A detailed breakup and analysis of the market based on the target consumer has also been provided in the report. This includes teenagers, adults, and geriatric population. According to the report, adults accounted for the largest market share.
Breakup by Region:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
North America exhibits a clear dominance, accounting for the largest sports and energy drinks market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, North America was the largest market for energy drinks.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Abbott Nutrition Co.
AJE Group
Britvic PLC
Extreme Drinks Co.
Fraser & Neave Holdings BHD
GlaxoSmithKline Plc
Red Bull
Rockstar, Inc.
Coca-Cola
PepsiCo
Arizona Beverage Company
National Beverage Corp
Keurig Dr Pepper Inc.
Living Essentials
Cloud 9 Beverages Private Limited
Vitale Beverages Pvt Ltd.
Key Questions Answered in This Report
1. What was the size of the global sports and energy drinks market in 2024?
2. What is the expected growth rate of the global sports and energy drinks market during 2025-2033?
3. What has been the impact of COVID-19 on the global sports and energy drinks market?
4. What are the key factors driving the global sports and energy drinks market?
5. What is the breakup of the global sports drinks market based on the product type?
6. What is the breakup of the global energy drinks market based on the product?
7. What is the breakup of the global energy drinks market based on type?
8. What is the breakup of the global sports and energy drinks market based on the packaging type?
9. What is the breakup of the global sports and energy drinks market based on the distribution channel?
10. What is the breakup of the global energy drinks market based on the target consumer?
11. What are the key regions in the global sports and energy drinks market?
12. Who are the key players/companies in the global sports and energy drinks market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Sports Drinks Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Region
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Middle East and Africa
5.4.5 Latin America
5.5 Market Breakup by Product Type
5.5.1 Isotonic
5.5.2 Hypertonic
5.5.3 Hypotonic
5.6 Market Breakup by Packaging Type
5.6.1 Bottle (Pet/Glass)
5.6.2 Can
5.6.3 Others
5.7 Market Breakup by Distribution Channel
5.7.1 Supermarkets and Hypermarkets
5.7.2 Convenience Stores
5.7.3 Online
5.7.4 Others
5.8 Market Forecast
6 Global Energy Drinks Market
6.1 Market Overview
6.2 Market Performance
6.3 Impact of COVID-19
6.4 Market Breakup by Region
6.4.1 North America
6.4.2 Europe
6.4.3 Asia Pacific
6.4.4 Middle East and Africa
6.4.5 Latin America
6.5 Market Breakup by Product
6.5.1 Alcoholic
6.5.2 Non-Alcoholic
6.6 Market Breakup by Type
6.6.1 Non-Organic
6.6.2 Organic
6.7 Market Breakup by Packaging Type
6.7.1 Bottle (Pet/Glass)
6.7.2 Can
6.7.3 Others
6.8 Market Breakup by Distribution Channel
6.8.1 Supermarkets and Hypermarkets
6.8.2 Convenience Stores
6.8.3 Online
6.8.4 Others
6.9 Market Breakup by Target Consumer
6.9.1 Teenagers
6.9.2 Adults
6.9.3 Geriatric Population
6.10 Market Forecast
7 Global Sports and Energy Drinks Industry: SWOT Analysis
7.1 Overview
7.2 Strengths
7.3 Weaknesses
7.4 Opportunities
7.5 Threats
8 Global Sports and Energy Drinks Industry: Value Chain Analysis
8.1 Overview
8.2 Research and Development
8.3 Raw Material Procurement
8.4 Manufacturing
8.5 Marketing
8.6 Distribution
8.7 End-Use
9 Global Sports and Energy Drinks Industry: Porters Five Forces Analysis
9.1 Overview
9.2 Bargaining Power of Buyers
9.3 Bargaining Power of Suppliers
9.4 Degree of Competition
9.5 Threat of New Entrants
9.6 Threat of Substitutes
10 Global Sports and Energy Drinks Industry: Price Analysis
11 Sports and Energy Drinks Manufacturing Process
11.1 Product Overview
11.2 Raw Material Requirements
11.3 Manufacturing Process
11.4 Key Success and Risk Factors
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players
12.3 Profiles of Key Players
12.3.1 Abbott Nutrition Co.
12.3.2 AJE Group
12.3.3 Britvic PLC
12.3.4 Extreme Drinks Co.
12.3.5 Fraser & Neave Holdings BHD
12.3.6 GlaxoSmithKline Plc
12.3.7 Red Bull
12.3.8 Rockstar, Inc.
12.3.9 Coca-cola
12.3.10 PepsiCo
12.3.11 Arizona Beverage Company
12.3.12 National Beverage Corp
12.3.13 Keurig Dr Pepper Inc.
12.3.14 Living Essentials
12.3.15 Cloud 9 Beverages Private Limited
12.3.16 Vitale Beverages Pvt Ltd
Figure 1: Global: Sports and Energy Drinks Market: Major Drivers and Challenges
Figure 2: Global: Sports and Energy Drinks Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Sports Drinks Market: Breakup by Product Type (in %), 2024
Figure 4: Global: Sports Drinks Market: Breakup by Packaging Type (in %), 2024
Figure 5: Global: Sports Drinks Market: Breakup by Distribution Channel (in %), 2024
Figure 6: Global: Sports Drinks Market: Breakup by Region (in %), 2024
Figure 7: Global: Energy Drinks Market: Breakup by Product (in %), 2024
Figure 8: Global: Energy Drinks Market: Breakup by Type (in %), 2024
Figure 9: Global: Energy Drinks Market: Breakup by Packaging Type (in %), 2024
Figure 10: Global: Energy Drinks Market: Breakup by Distribution Channel (in %), 2024
Figure 11: Global: Energy Drinks Market: Breakup by Target Consumer (in %), 2024
Figure 12: Global: Energy Drinks Market: Breakup by Region (in %), 2024
Figure 13: Global: Sports and Energy Drinks Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 14: Global: Sports and Energy Drinks Industry: SWOT Analysis
Figure 15: Global: Sports and Energy Drinks Industry: Value Chain Analysis
Figure 16: Global: Sports and Energy Drinks Industry: Porter's Five Forces Analysis
Figure 17: Global: Sports Drinks (Isotonic) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Sports Drinks (Isotonic) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Sports Drinks (Hypertonic) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Sports Drinks (Hypertonic) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Sports Drinks (Hypotonic) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Sports Drinks (Hypotonic) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Sports Drinks (Bottle) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Sports Drinks (Bottle) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Sports Drinks (Can) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Sports Drinks (Can) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Sports Drinks (Other Packaging Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Sports Drinks (Other Packaging Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Sports Drinks Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
Figure 30: Global: Sports Drinks Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
Figure 31: Global: Sports Drinks Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
Figure 32: Global: Sports Drinks Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
Figure 33: Global: Sports Drinks Market: Online Sales (in Million USD), 2019 & 2024
Figure 34: Global: Sports Drinks Market Forecast: Online Sales (in Million USD), 2025-2033
Figure 35: Global: Sports Drinks Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
Figure 36: Global: Sports Drinks Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
Figure 37: Global: Energy Drinks (Alcoholic) Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Global: Energy Drinks (Alcoholic) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Global: Energy Drinks (Non-Alcoholic) Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Global: Energy Drinks (Non-Alcoholic) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Global: Energy Drinks (Non-Organic) Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Global: Energy Drinks (Non-Organic) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Global: Energy Drinks (Organic) Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Global: Energy Drinks (Organic) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Global: Energy Drinks (Bottle) Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Global: Energy Drinks (Bottle) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Global: Energy Drinks (Can) Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Global: Energy Drinks (Can) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Global: Energy Drinks (Other Packaging Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Global: Energy Drinks (Other Packaging Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Global: Energy Drinks Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
Figure 52: Global: Energy Drinks Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
Figure 53: Global: Energy Drinks Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
Figure 54: Global: Energy Drinks Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
Figure 55: Global: Energy Drinks Market: Online Sales (in Million USD), 2019 & 2024
Figure 56: Global: Energy Drinks Market Forecast: Online Sales (in Million USD), 2025-2033
Figure 57: Global: Energy Drinks Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
Figure 58: Global: Energy Drinks Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
Figure 59: Global: Energy Drinks (Teenagers) Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Global: Energy Drinks (Teenagers) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Global: Energy Drinks (Adults) Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Global: Energy Drinks (Adults) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Global: Energy Drinks (Geriatric Population) Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Global: Energy Drinks (Geriatric Population) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: North America: Sports and Energy Drinks Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: North America: Sports and Energy Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Europe: Sports and Energy Drinks Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Europe: Sports and Energy Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Asia Pacific: Sports and Energy Drinks Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Asia Pacific: Sports and Energy Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Middle East and Africa: Sports and Energy Drinks Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Middle East and Africa: Sports and Energy Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: Latin America: Sports and Energy Drinks Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: Latin America: Sports and Energy Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Sports and Energy Drinks Manufacturing: Process Flow
Table 1: Global: Sports and Energy Drinks Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Sports Drinks Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
Table 3: Global: Sports Drinks Market Forecast: Breakup by Packaging Type (in Million USD), 2025-2033
Table 4: Global: Sports Drinks Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 5: Global: Sports Drinks Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: Global: Energy Drinks Market Forecast: Breakup by Product (in Million USD), 2025-2033
Table 7: Global: Energy Drinks Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 8: Global: Energy Drinks Market Forecast: Breakup by Packaging Type (in Million USD), 2025-2033
Table 9: Global: Energy Drinks Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 10: Global: Energy Drinks Market Forecast: Breakup by Target Consumer (in Million USD), 2025-2033
Table 11: Global: Energy Drinks Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 12: Sports and Energy Drinks: Raw Material Requirements
Table 13: Global: Sports and Energy Drink Market Structure
Table 14: Global: Sports and Energy Drink Market: Key Players
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