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Report

Spirits in South Korea

Market Direction I 2019-07-19 I 27 Pages I Euromonitor

Soju manufacturers launched lower ABV soju variants in 2018 to attract health-conscious consumers. Category-leader Hite Jinro lowered its best-selling soju Chamisul's ABV from 17.8% to 17.2%. Lotte Chilsung also followed by lowering the ABV of Choeumchoro from 17.5% to 17%. Both companies reformulated their existing best-sellers rather than develop a new brand to introduce a lower alcohol soju. As a result, soju becomes a lighter spirit. The main obstacle to lowering the ABV used to be consumers...

Euromonitor International's Spirits in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Spirits in South Korea
Euromonitor International
July 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Low Alcohol Trend Continues To Grow for Soju
Health-conscious Consumers Seek Lower Alcohol Whisky
Soju Sees Growth Opportunities With Premiumisation
Competitive Landscape
Hite Jinro and Lotte Liquor Perform Better While Regional Players Struggle
Shinsegae Group Struggles in Consolidating Soju Business
Pernod Ricard To Sell Its Imperial Brand
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2018
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 10 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 12 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 13 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 15 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 16 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 17 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 18 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 19 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Executive Summary
Everyone of One Mind; Low-alcohol
Small Formats Go Huge
Premiumisation Continues As Competition Intensifies
Convenience Is Best
Beer and Wine See Growth But Others Will Remain Stagnant
Market Background
Legislation
Table 22 Number of On-Trade Establishments by Type 2013-2018
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2018 (%)
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 35 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources












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