Southeast Asia Sports and Outdoor Toys Market Report and Forecast 2024-2032
Market Report I 2024-01-18 I 2228 Pages I EMR Inc.
Southeast Asia Sports and Outdoor Toys Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the Southeast Asia sports and outdoor toys market reached a value of around USD 986.57 million in 2023. Aided by the growing concerns about the health and fitness of children and increased awareness regarding the benefits of sports and outdoor toys, the market is projected to grow at a CAGR of 6.9% between 2024 and 2032, reaching a value of around USD 1,793.20 million by 2032.
Sports and outdoor toys encompass a broad spectrum of products designed to promote physical activity and outdoor engagement among children. These include items such as balls, frisbees, skipping ropes, play tents, scooters, and swing sets, among others. These toys play a pivotal role in fostering creativity, enhancing motor skills, and encouraging group play in children.
As per the Southeast Asia sports and outdoor toys market analysis, the surge in awareness regarding the importance of physical activity, coupled with the rising urbanisation and the expansion of middle-class households in Southeast Asia, is fuelling the market's growth trajectory. As the risks associated with a sedentary lifestyle become more pronounced, parents are increasingly recognising the importance of sports and outdoor toys in ensuring a balanced childhood that integrates play and physical wellness.
Further augmenting Southeast Asia sports and outdoor toys market growth is the influx of innovative product designs that integrate technology. With the increasing integration of smart features and augmented reality in toys, children in Southeast Asia are being introduced to a novel blend of physical play and technological engagement. These toys, which often sync with smartphones and tablets, offer an interactive experience, bridging the gap between traditional outdoor play and the digital realm.
Moreover, one of the key Southeast Asia sports and outdoor toys market trends shaping the market is the growing emphasis on eco-friendly toys, made from sustainable materials like bamboo, natural rubber, and organic cotton. As environmental consciousness becomes mainstream, Southeast Asian consumers are gravitating towards products that align with their values, further driving innovation in the sports and outdoor toy industry.
As the purchasing power in Southeast Asian countries like Indonesia, Malaysia, Thailand, Vietnam, and the Philippines continues to grow, there has been a notable uptick in the demand for premium and branded sports and outdoor toys which further propel the Southeast Asia sports and outdoor toys market demand. International brands are entering the market, either directly or through partnerships and collaborations, aiming to capitalise on this burgeoning consumer segment.
Market Segmentation
The market can be divided based on age group, distribution channel, and country.
Market Breakup by Age Group
- Less than 5 Years
- Between 5 - 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Departmental Stores
- Online Channel
- Others
Market Breakup by Country
- Indonesia
- Vietnam
- Thailand
- Philippines
- Malaysia
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Southeast Asia sports and outdoor toys market. Some of the major players explored in the report by Expert Market Research are as follows:
- Decathlon
- Hasbro, Inc
- Mattle Inc.
- The Walt Disney Company
- PlanToys
- Simba Dickie Group
- Kidzlet Play Structures Pvt. Ltd.
- Victor Toys Manufacturing Co.,Ltd
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Sports and Outdoor Toys Market Overview
8.1 Key Industry Highlights
8.2 Global Sports and Outdoor Toys Historical Market (2018-2023)
8.3 Global Sports and Outdoor Toys Market Forecast (2024-2032)
9 Southeast Asia Sports and Outdoor Toys Market Overview
9.1 Key Industry Highlights
9.2 Southeast Asia Sports and Outdoor Toys Historical Market (2018-2023)
9.3 Southeast Asia Sports and Outdoor Toys Market Forecast (2024-2032)
10 Southeast Asia Sports and Outdoor Toys Market by Age Group
10.1 Less than 5 Years
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Between 5 - 10 Years
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Above 10 Years
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Southeast Asia Sports and Outdoor Toys Market by Distribution Channel
11.1 Hypermarkets and Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Departmental Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Channel
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Southeast Asia Sports and Outdoor Toys Market by Country
12.1 Indonesia
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Vietnam
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Thailand
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Philippines
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Malaysia
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter's Five Forces Analysis
13.2.1 Supplier's Power
13.2.2 Buyers Powers
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Decathlon
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Hasbro, Inc
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Mattle Inc.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 The Walt Disney Company
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 PlanToys
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Simba Dickie Group
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Kidzlet Play Structures Pvt. Ltd.
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Victor Toys Manufacturing Co.,Ltd
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sports and Outdoor Toys Market: Key Industry Highlights, 2018 and 2032
2. Southeast Asia Sports and Outdoor Toys Market: Key Industry Highlights, 2018 and 2032
3. Southeast Asia Sports and Outdoor Toys Historical Market: Breakup by Age Group (USD Million), 2018-2023
4. Southeast Asia Sports and Outdoor Toys Market Forecast: Breakup by Age Group (USD Million), 2024-2032
5. Southeast Asia Sports and Outdoor Toys Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Southeast Asia Sports and Outdoor Toys Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Southeast Asia Sports and Outdoor Toys Historical Market: Breakup by Country (USD Million), 2018-2023
8. Southeast Asia Sports and Outdoor Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
9. Southeast Asia Sports and Outdoor Toys Market Structure
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