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Report

South Korea Sleepwear Market Report and Forecast 2025-2034

Market Report I 2025-06-06 I 130 Pages I EMR Inc.

The South Korea sleepwear market is projected to grow at a CAGR of 4.30% between 2025 and 2034.

South Korea Sleepwear Market Growth

The rising awareness regarding good sleep quality for overall health, the rise in disposable income, and the growing westernisation of the Korean lifestyle are some of the major factors influencing the market growth. Consumers are increasingly investing in good quality leisurewear for enhanced comfort during sleep. For instance, the trend of oversized pyjamas in Korean sleepwear is on the rise, due to the burgeoning popularity of baggy designs and the comfort it offers.

With the rising environmental concerns, there is an increased demand for sustainably sourced sleepwear as well as those made from organic materials. The trend of minimalism is witnessing an upward trajectory as a large number of consumers prefer discreet designs for their pyjamas. There is also a big influence of Korean idols as well as actors on the shopping choices of consumers as a large number of fans aim to mimic the celebrity's choice in fashion.

Due to the rapidly ageing population of South Korea, there is an increased demand for sleepwear that focuses on maximum relaxation throughout the night. According to the report by Statistics Korea, people above the age of 65 made up 16.5% of the country's population in 2021. Meanwhile, among the younger demographic, there is an increased demand for stylish and trendy sleepwear which can make a fashion statement.

South Korea Sleepwear Industry Segmentation

"South Korea Sleepwear Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

- Top Wear
- Bottom Wear
- Night Dresses and Gowns
- Sleepwear Set

Market Breakup by Material:

- Cotton
- Silk
- Wool
- Others

Market Breakup by End Use:

- Men
- Women
- Kids

Market Breakup by Distribution Channel:

- Supermarkets and Hypermarkets
- Speciality Stores
- Online
- Others

South Korea Sleepwear Market Share

The online segment is expected to account for a major share of the market owing to the growth of the e-commerce sector and the increased convenience of shopping from the comfort of one's home. Online stores also offer a broad variety of designs and brands, including international brands, which can appeal to consumers.

Leading Companies in South Korea Sleepwear Market

The market players are introducing novel designs to stay ahead in the competition and meet the evolving regulatory landscape.

- Ralph Lauren Corp.

- American Eagle Outfitters, Inc.

- H & M Hennes & Mauritz AB

- PVH Corp.

- Industria de Diseno Textil, S.A. (Zara)

- Jockey International, Inc.

- U.S. Polo Assn.

- LUNALUZ

- Others

1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Asia Pacific Sleepwear Market Overview
5.1 Key Industry Highlights
5.2 Asia Pacific Sleepwear Historical Market (2018-2024)
5.3 Asia Pacific Sleepwear Market Forecast (2025-2034)
6 South Korea Sleepwear Market Overview
6.1 Key Industry Highlights
6.2 South Korea Sleepwear Historical Market (2018-2024)
6.3 South Korea Sleepwear Market Forecast (2025-2034)
7 South Korea Sleepwear Market by Type
7.1 Top Wear
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Bottom Wear
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Night Dresses and Gowns
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Sleepwear Set
7.4.1 Historical Trend (2018-2024)
7.4.2 Forecast Trend (2025-2034)
8 South Korea Sleepwear Market by Material
8.1 Cotton
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Silk
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 Wool
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
8.4 Others
9 South Korea Sleepwear Market by End Use
9.1 Men
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Women
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Kids
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
10 South Korea Sleepwear Market by Distribution Channel
10.1 Supermarkets and Hypermarkets
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Specialty Stores
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Online
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter's Five Forces Analysis
11.2.1 Supplier's Power
11.2.2 Buyer's Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Competitive Landscape
12.1 Supplier Selection
12.2 Key Global Players
12.3 Key Regional Players
12.4 Key Player Strategies
12.5 Company Profiles
12.5.1 Ralph Lauren Corp.
12.5.1.1 Company Overview
12.5.1.2 Product Portfolio
12.5.1.3 Demographic Reach and Achievements
12.5.1.4 Certifications
12.5.2 American Eagle Outfitters, Inc.
12.5.2.1 Company Overview
12.5.2.2 Product Portfolio
12.5.2.3 Demographic Reach and Achievements
12.5.2.4 Certifications
12.5.3 H & M Hennes & Mauritz AB
12.5.3.1 Company Overview
12.5.3.2 Product Portfolio
12.5.3.3 Demographic Reach and Achievements
12.5.3.4 Certifications
12.5.4 PVH Corp.
12.5.4.1 Company Overview
12.5.4.2 Product Portfolio
12.5.4.3 Demographic Reach and Achievements
12.5.4.4 Certifications
12.5.5 Industria de Diseno Textil, S.A. (Zara)
12.5.5.1 Company Overview
12.5.5.2 Product Portfolio
12.5.5.3 Demographic Reach and Achievements
12.5.5.4 Certifications
12.5.6 Jockey International, Inc.
12.5.6.1 Company Overview
12.5.6.2 Product Portfolio
12.5.6.3 Demographic Reach and Achievements
12.5.6.4 Certifications
12.5.7 U.S. Polo Assn.
12.5.7.1 Company Overview
12.5.7.2 Product Portfolio
12.5.7.3 Demographic Reach and Achievements
12.5.7.4 Certifications
12.5.8 LUNALUZ
12.5.8.1 Company Overview
12.5.8.2 Product Portfolio
12.5.8.3 Demographic Reach and Achievements
12.5.8.4 Certifications
12.5.9 Others

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