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Report
South East Asia Tire Market By Vehicle Type (Passenger Car, Light Commercial Vehicle, Medium & Heavy Commercial Vehicle, Two Wheelers, Three Wheelers, Off-the-Road Vehicles (OTR)), By Tire Construction (Radial, Bias), By Demand Category (OEM, Replacement), By Country, Competition, Opportunities and Forecast, 2020-2030F
Market Report I 2025-07-29 I 132 Pages I TechSci Research
Market Overview
South East Asia Tire Market was valued at USD 14.31 Billion in 2024 and is expected to reach USD 20.78 Billion by 2030 with a CAGR of 6.41% during the forecast period. The South East Asia tire market is currently experiencing substantial growth, fueled by the increasing number of vehicles on the road and the rising demand for high-quality tires. This growth can be attributed to the burgeoning automobile sectors in countries such as Indonesia, Thailand, and Malaysia, where the demand for vehicles is on a steady rise. Moreover, the rapid urbanization and notable growth in per capita income across the Country have further propelled the demand for tires, as more individuals can now afford personal vehicles.
Key Market Drivers
Economic Growth and Increased Vehicle Ownership
Sustained economic growth across South East Asia has led to a remarkable rise in consumer spending and improved living standards, which directly correlates with increased vehicle ownership. As economies transition from lower-income to middle-income status, a larger segment of the population gains access to personal transportation options such as motorcycles, passenger cars, and utility vehicles. Urbanization and industrial development have created a mobile workforce, further contributing to a higher demand for private and commercial vehicles. For instance, In 2024, Thailand led Southeast Asia's EV market with BYD selling 27,005 electric vehicles, followed by SAIC (MG) at 9,081 and Hozon (Neta) at 7,969 units, outperforming regional competitors.
Key Market Challenges
Intense Competition and Price Sensitivity
The South East Asia tire market is highly fragmented, with a wide mix of local, regional, and global players competing for consumer attention and market share. This fierce competition stems from the region's economic attractiveness, relatively low entry barriers in some countries, and expanding vehicle base, which collectively entice numerous brands to establish operations. However, this saturated market creates significant pricing pressure. Many consumers in the region are extremely price-conscious due to income disparities and economic volatility, which forces tire companies to compete primarily on cost rather than value or brand differentiation.
Key Market Trends
Growing Demand for All-Season Tires
The increasing preference for all-season tires in South East Asia is transforming consumer behavior and influencing tire development strategies. These tires are engineered to provide a balanced performance across a range of weather conditions-dry, wet, and light snow-which makes them particularly appealing in a region that experiences variable climates throughout the year. In tropical areas with monsoon cycles and in higher-altitude zones where temperatures may drop considerably, vehicle owners are increasingly looking for a one-size-fits-all solution. All-season tires offer convenience by removing the need for biannual tire changes, which is both time-saving and cost-effective. For urban drivers and commercial fleets alike, reducing downtime from seasonal tire replacements directly translates to operational efficiency.
Key Market Players
- Bridgestone Corporation
- Continental AG
- Goodyear Tire & Rubber Company
- Sumitomo Rubber Industries Ltd
- Michelin Group
- Pirelli & C. S.p.A.
- Yokohama Rubber Company Limited
- Kumho Tire Co. Inc.
- Toyo Tire Corporation
- Apollo Tyres Ltd.
Report Scope:
In this report, the South East Asia Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- South East Asia Tire Market, By Vehicle Type:
o Passenger Car
o Light Commercial Vehicle (LCV)
o Medium & Heavy Commercial Vehicles (M&HCV)
o Off-the-Road Vehicles (OTR)
o Two-Wheeler
o Three-Wheeler
- South East Asia Tire Market, By Tire Construction:
o Radial
o Bias
- South East Asia Tire Market, By Demand Category:
o OEM
o Replacement
- South East Asia Tire Market, By Country:
o Indonesia
o Vietnam
o Thailand
o Malaysia
o Philippines
o Singapore
o Cambodia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the South East Asia Tire Market.
Available Customizations:
South East Asia Tire Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Research Tenure Considered
1.2. Market Definition
1.3. Scope of the Market
1.4. Markets Covered
1.5. Years Considered for Study
1.6. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Regions/Countries
4. Voice of Customer
5. South East Asia Tire Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Vehicle Type Market Share Analysis (Passenger Car, Light Commercial Vehicle, Medium & Heavy Commercial Vehicle, Two Wheelers, Three Wheelers, Off-the-Road Vehicles (OTR))
5.2.2. By Tire Construction Market Share Analysis (Radial, Bias)
5.2.3. By Demand Category Market Share Analysis (OEM, Replacement)
5.2.4. By Country Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Market Map
6. Indonesia Tire Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Vehicle Type Market Share Analysis
6.2.2. By Tire Construction Market Share Analysis
6.2.3. By Demand Category Market Share Analysis
7. Vietnam Tire Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Vehicle Type Market Share Analysis
7.2.2. By Tire Construction Market Share Analysis
7.2.3. By Demand Category Market Share Analysis
8. Thailand Tire Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Vehicle Type Market Share Analysis
8.2.2. By Tire Construction Market Share Analysis
8.2.3. By Demand Category Market Share Analysis
9. Malaysia Tire Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Vehicle Type Market Share Analysis
9.2.2. By Tire Construction Market Share Analysis
9.2.3. By Demand Category Market Share Analysis
10. Philippines Tire Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Vehicle Type Market Share Analysis
10.2.2. By Tire Construction Market Share Analysis
10.2.3. By Demand Category Market Share Analysis
11. Singapore Tire Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value & Volume
11.2. Market Share & Forecast
11.2.1. By Vehicle Type Market Share Analysis
11.2.2. By Tire Construction Market Share Analysis
11.2.3. By Demand Category Market Share Analysis
12. Cambodia Tire Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value & Volume
12.2. Market Share & Forecast
12.2.1. By Vehicle Type Market Share Analysis
12.2.2. By Tire Construction Market Share Analysis
12.2.3. By Demand Category Market Share Analysis
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Key Market Disruptions
14.1. Conflicts
14.2. Pandemics
14.3. Trade Barriers
15. Market Trends & Developments
16. Policy & Regulatory Landscape
17. Porters Five Forces Analysis
18. Competitive Landscape
18.1. Company Profiles
18.1.1. Bridgestone Corporation
18.1.1.1. Company Details
18.1.1.2. Products
18.1.1.3. Financials (As Per Availability)
18.1.1.4. Key Market Focus & Geographical Presence
18.1.1.5. Recent Developments
18.1.1.6. Key Management Personnel
18.1.2. Continental AG
18.1.3. Goodyear Tire & Rubber Company
18.1.4. Sumitomo Rubber Industries Ltd
18.1.5. Michelin Group
18.1.6. Pirelli & C. S.p.A.
18.1.7. Yokohama Rubber Company Limited
18.1.8. Kumho Tire Co. Inc.
18.1.9. Toyo Tire Corporation
18.1.10. Apollo Tyres Ltd.
19. Strategic Recommendations
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