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South America Social Media Management Market Forecast to 2028 - COVID-19 Impact and Regional Analysis- by Component (Solution and Service), Deployment (On-Premise and Cloud-based), Enterprise Size [Small and Medium Enterprises (SMEs) and Large Enterprises], Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Risk Management and Fraud Detection), and Vertical (IT and Telecom, BFSI, Healthcare, Media and Entertainment, Retail, and Others)
Market Report I 2022-09-26 I 147 Pages I The Insight Partners
The South America social media management market is expected to reach US$ 1529.9 million by 2028 from US$ 463.7 million in 2022; it is estimated to grow at a CAGR of 22.0% from 2022 to 2028.
The use of social media management is increasingly adopted by small and medium enterprises (SMEs) due to the growing number of SMEs and shifting focus toward online marketing, such as social media marketing. Interacting with consumers on social media is an important marketing strategy for small businesses. Social media helps a company build brand awareness, increase the company's customer base, and connect with current customers. Marketing through social media is easy for small business owners as long as the company actively posts on social media pages, and it is a cost-effective marketing approach. Common social media sites are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Further, the number of startups is increasing across the region. Therefore, the rising number of SMEs across the region and shifting focus towards online marketing for small businesses will create massive opportunities for market players to expand their businesses. Therefore, the South America social media management market is expected to grow at a good CAGR during the forecast period.
South America Social Media Management Market Revenue and Forecast to 2028 (US$ Million)
South America Social Media Management Market Segmentation
The South America social media management market is segmented by component, deployment, organization size, application, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solution segment led the market with a higher market share in 2022.
Based on deployment, the market is bifurcated into cloud-based and on-premise. The cloud-based segment led the market with a higher market share in 2022.
Based on organization size, the market is bifurcated into SMEs and large enterprises. The large enterprises segment led the market with a higher market share in 2022.
Based on application, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection. The sales and marketing management segment had the highest market share in 2022.
Based on vertical, the market is segmented into BFSI, retail, healthcare, IT and telecommunications, media and entertainment, and others. The BFSI segment led the market with the highest market share in 2022.
Based on Country, the market is segmented into Brazil, Argentina, and the Rest of SAM. Brazil led the South America social media management market with the highest market share in 2022.
The key companies operating in the South America social media management market are Adobe; IBM Corporation; Google LLC; Oracle Corporation; Salesforce.com, Inc.; HubSpot, Inc.; Zoho Corporation Pvt. Ltd.; Meltwater; Brandwatch; and Sprout Social, Inc. These companies are functioning in the market and are contributing substantial revenues toward the growth of the South America social media management market.
TABLE OF CONTENTS
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 SAM Social Media Management Market - By Component
1.3.2 SAM Social Media Management Market - By Deployment
1.3.3 SAM Social Media Management Market - By Enterprise Size
1.3.4 SAM Social Media Management Market - By Application
1.3.5 SAM Social Media Management Market - By Vertical
1.3.6 SAM Social Media Management Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SAM Social Media Management Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 SAM
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. SAM Social Media Management Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Reach of Social Media
5.1.2 Increasing Focus on Competitive Intelligence
5.2 Market Restraints
5.2.1 Data Privacy Concerns with Social Media
5.3 Market Opportunities
5.3.1 Growing Demand for Social Media Management Among SMEs
5.4 Future Trends
5.4.1 Continuous Improvements in Internet Technology
5.5 Impact Analysis of Drivers and Restraints
6. SAM Social Media Management Market -Market Analysis
6.1 SAM Social Media Management Market Forecast and Analysis
7. SAM Social Media Management Market Analysis - By Component
7.1 Overview
7.2 Social Media Management Market, By Component (2021 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Service
7.4.1 Service: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
8. SAM Social Media Management Market Analysis - By Deployment
8.1 Overview
8.2 Social Media Management Market, By Deployment (2021 and 2028)
8.3 Cloud-based
8.3.1 Overview
8.3.2 Cloud-based: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
8.4 On-premises
8.4.1 On-premises: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
9. SAM Social Media Management Market Analysis - By Enterprise Size
9.1 Overview
9.2 Social Media Management Market, By Enterprise Size (2021 and 2028)
9.3 SMEs
9.3.1 Overview
9.3.2 SMEs: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Large Enterprises
9.4.1 Large Enterprises: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
10. SAM Social Media Management Market Analysis - By Application
10.1 Overview
10.2 Social Media Management, by Application (2021 and 2028)
10.3 Sales and Marketing Management
10.3.1 Overview
10.3.2 Sales and Marketing Management: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
10.4 Customer Experience Management
10.4.1 Overview
10.4.2 Customer Experience Management: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
10.5 Competitive Intelligence
10.5.1 Overview
10.5.2 Competitive Intelligence: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
10.6 Risk Management and Fraud Detection
10.6.1 Overview
10.6.2 Risk Management and Fraud Detection: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11. SAM Social Media Management Market Analysis - By Vertical
11.1 Overview
11.2 Social Media Management Market, By Vertical (2021 and 2028)
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11.4 Retail
11.4.1 Retail: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11.5 Healthcare
11.5.1 Healthcare: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11.6 IT and Telecommunications
11.6.1 IT and Telecommunications: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11.7 Media and Entertainment
11.7.1 Media and Entertainment: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11.8 Others
11.8.1 Others: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
12. SAM Social Media Management Market - Country Analysis
12.1 SAM: Social Media Management Market
12.1.1 Overview
12.1.2 SAM: Social Media Management, by Key Country
12.1.2.1 Brazil: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.1.2.1.1 Brazil: Social Media Management, By Component
12.1.2.1.2 Brazil: Social Media Management Market, By Application
12.1.2.1.3 Brazil: Social Media Management Market, By Vertical
12.1.2.1.4 Brazil: Social Media Management Market, By Deployment
12.1.2.1.5 Brazil: Social Media Management Market, By Enterprise Size
12.1.2.2 Argentina: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.1.2.2.1 Argentina: Social Media Management, By Component
12.1.2.2.2 Argentina: Social Media Management Market, By Application
12.1.2.2.3 Argentina: Social Media Management Market, By Vertical
12.1.2.2.4 Argentina: Social Media Management Market, By Deployment
12.1.2.2.5 Argentina: Social Media Management Market, By Enterprise Size
12.1.2.3 Rest of SAM: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.1.2.3.1 Rest of SAM: Social Media Management, By Component
12.1.2.3.2 Rest of SAM: Social Media Management Market, By Application
12.1.2.3.3 Rest of SAM: Social Media Management Market, By Vertical
12.1.2.3.4 Rest of SAM: Social Media Management Market, By Deployment
12.1.2.3.5 Rest of SAM: Social Media Management Market, By Enterprise Size
13. Industry Landscape
13.1 Market Initiative
13.2 Merger and Acquisition
13.3 New Development
14. Company Profiles
14.1 Adobe
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 IBM Corporation
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Google LLC
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Oracle Corporation
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Salesforce.com, inc.
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 HubSpot, Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Zoho Corporation Pvt. Ltd.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Meltwater
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Brandwatch
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Sprout Social, Inc.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Glossary
LIST OF TABLES
Table 1. SAM Social Media Management Market, Revenue and Forecast, 2019-2028 (US$ Mn)
Table 2. Brazil: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 3. Brazil: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 4. Brazil: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 5. Brazil: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 6. Brazil: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 7. Argentina: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 8. Argentina: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 9. Argentina: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 10. Argentina: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 11. Argentina: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 12. Rest of SAM: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 13. Rest of SAM: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 14. Rest of SAM: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 15. Rest of SAM: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 16. Rest of SAM: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 17. Glossary of Terms, Social Media Management Market
LIST OF FIGURES
Figure 1. SAM Social Media Management Market Segmentation
Figure 2. SAM Social Media Management Market Segmentation - Country
Figure 3. SAM Social Media Management Market Overview
Figure 4. SAM Social Media Management Market, By Component
Figure 5. SAM Social Media Management Market, By Deployment
Figure 6. SAM Social Media Management Market, By Enterprise Size
Figure 7. SAM Social Media Management Market, By Application
Figure 8. SAM Social Media Management Market, By Vertical
Figure 9. SAM Social Media Management Market, By Country
Figure 10. SAM: PEST Analysis
Figure 11. SAM Social Media Management Market Ecosystem Analysis
Figure 12. SAM Expert Opinion
Figure 13. SAM Social Media Management Market Impact Analysis of Drivers and Restraints
Figure 14. SAM Social Media Management Market, Forecast and Analysis (US$ Mn)
Figure 15. SAM Social Media Management Market Revenue Share, by Component (2021 and 2028)
Figure 16. Solution: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 17. Service: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 18. SAM Social Media Management Market Revenue Share, by Deployment (2021 and 2028)
Figure 19. Cloud-based: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 20. On-premises: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 21. SAM Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)
Figure 22. SMEs: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 23. Large Enterprises: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 24. SAM Social Media Management Market Revenue Share, by Application (2021 and 2028)
Figure 25. Sales and Marketing Management: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 26. Customer Experience Management: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 27. Competitive Intelligence: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 28. Risk Management and Fraud Detection: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. SAM Social Media Management Market Revenue Share, by Vertical (2021 and 2028)
Figure 30. BFSI: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 31. Retail: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 32. Healthcare: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 33. IT and Telecommunications: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 34. Media and Entertainment: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 35. Others: SAM Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 36. SAM: Social Media Management Revenue Share, by Key Country (2021 and 2028)
Figure 37. SAM: Social Media Management Revenue Share, by Key Country (2021 and 2028)
Figure 38. Brazil: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 39. Argentina: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 40. Rest of SAM: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
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