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Report
Soft Drinks in the United Kingdom
Market Direction I 2023-11-27 I 92 Pages I Euromonitor
Despite inflation, total volume sales of soft drinks have remained resilient in the United Kingdom. 2022 and 2023 have been challenged by increasing prices, which have had a significant impact on the cost of living. Consumers have lost purchasing power, and this has been reflected in consumer behaviour throughout the whole country. As prices continue to increase, people have had to prioritise their expenses, seeking value for money.
Euromonitor International's Soft Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Soft Drinks in the United Kingdom
Euromonitor International
December 2023
List Of Contents And Tables
SOFT DRINKS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in the United Kingdom
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Carbonates experiences high value growth both off-trade and on-trade, but sees a decrease in off-trade volumes
Brands are rapidly adapting to HFSS legislation by changing their formulae
Tonic water experiences a sharp decline in 2023
PROSPECTS AND OPPORTUNITIES
Meeting consumers' demand for functionality and wellness in the UK market
Innovation in formats in carbonates, such as multipacks and smaller sizes
Innovative marketing strategies for brands: Limited editions and inclusive campaigns in focus
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Juice sees a decline in off-trade demand as consumers switch out of the category or to the on-trade
New functional products increase in demand, leading to innovation in juice and a drift away from more traditional products
Demand for health and wellness benefits Vita Coco
PROSPECTS AND OPPORTUNITIES
Prices of juice forecast to continue rising, negatively impacting volume sales
There are still opportunities for growth in juice
The influence of health and wellness, mindful consumption, and HFSS regulations
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bottled water experiences growth in off-trade value sales, while off-trade volumes continue to decrease
Flavoured bottled water drives growth
Hydration and functionality amongst the most demanded properties in bottled water
PROSPECTS AND OPPORTUNITIES
Sustainability will mark the future of bottled water in the forecast period
Bottled water could suffer from substitution by cheaper alternatives
How can brands remain competitive over the forecast period?
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports drinks sees a surge in value sales in 2023
Prime enters the UK market
Lucozade Sport expands its range with new Zero Sugar launch
PROSPECTS AND OPPORTUNITIES
New formats and wider distribution across retail channels
Growth will come from innovation in functionality and flavours
Using social media as a marketing strategy could lead to further growth in sports drinks
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Energy drinks experiences a year of dynamic growth as consumer demand surges
Marketing strategies and new packaging options benefit energy drinks
Reduced sugar energy drinks experiences significant growth
PROSPECTS AND OPPORTUNITIES
Energy drinks expected to continue growing as the customer base widens
Functionality and innovation with natural ingredients key for brand expansion and consumer satisfaction
Energy drinks forecast to continue growing due to innovative and efficient strategies
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume demand for concentrates continues to decline in 2023
As health and wellness trends continue to rise, people opt for healthier soft drinks alternatives
Innovation comes from flavour expansion, as the main players expand their portfolios
PROSPECTS AND OPPORTUNITIES
The picture for concentrates expected to remain negative during the forecast period
The natural trend is changing consumers' preferences and perceptions
Double concentrate products could improve the performance of concentrates
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 130 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 131 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 132 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 133 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 134 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 137 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 138 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 139 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 140 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 141 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 142 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 143 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 144 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea continues to expand in 2023
Demand for low sugar and no sugar variants leads to innovation
Kombucha, a trendy and functional choice, continues to experience dynamic growth in 2023
PROSPECTS AND OPPORTUNITIES
On-trade, RTD tea has room for expansion
Innovation in flavours and low sugar variants expected to drive growth over the forecast period
Brands in RTD tea could benefit from Gen Z
CATEGORY DATA
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 106 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Despite the cost-of-living crisis RTD coffee experiences strong growth, driven by convenience and affordability
Dynamic innovation in RTD coffee drives demand and boosts sales
RTD coffee brands follow the health and wellness trend by offering functional options
PROSPECTS AND OPPORTUNITIES
Innovation expected in plant-based RTD coffee
Flavoured milk could pose competition, as a cheaper alternative to RTD coffee
Consumers demand healthier options, including reduced/no fat, sugar and caffeine
CATEGORY DATA
Table 118 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 119 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 120 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 121 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 122 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 123 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 124 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 125 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 126 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 127 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 128 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 129 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
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