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Report
Soft Drinks in Pakistan
Market Direction I 2022-12-09 I 70 Pages I Euromonitor
The final year of the review period, 2022, was increasingly characterised by the lifting and absence of Coronavirus (COVID-19) pandemic-related restrictions. Local consumers have adapted their lifestyles accordingly to meet post-COVID-19 norms. For some, this meant the continuation of more home-centred lifestyles. For many, this led to a return to pre-pandemic habits and lifestyles, and the strong resumption of impulse and on-the-go purchases. The year also saw a clear health and wellness trend,...
Euromonitor International's Soft Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Soft Drinks in Pakistan
Euromonitor International
December 2022
List Of Contents And Tables
SOFT DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
New and innovative flavours are being introduced in the category
Reduced sugar and sugar-free carbonates gain momentum
Wide distribution and marketing campaigns impact sales and rankings
PROSPECTS AND OPPORTUNITIES
New and small brands penetrate suburban areas, while players look to healthier and premium products to lure urban consumers
Companies fear slow growth due to rising inflation
Companies move towards sustainable packaging and production
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
JUICE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Carbonated fruit drinks appear in the category
Urban consumers are more aware of juices that are low in preservatives and carry "cleaner" labels
Nestle leverages wide distribution and brand building initiatives to remain the leading player
PROSPECTS AND OPPORTUNITIES
Modern retailers to flourish in a modernising retail landscape
Impulse packs and new brands to make gains in the forecast period
Nectars and reconstituted 100% juice to grow in popularity
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reopening of foodservice outlets and other recreational places boosts volume sales
Return to pre-pandemic lifestyles drives impulse purchases and on-the-go consumption
Strong distribution and marketing help Nestle to maintain its leadership of bottled water
PROSPECTS AND OPPORTUNITIES
Bottled water expected to benefit from perception of safety
Hygiene and health awareness to shift demand towards bottled water
Bulk bottled water gaining a lot of traction among consumers
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN PAKISTAN
2022 DEVELOPMENTS
ENERGY DRINKS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Energy drinks continues to see fast off-trade sales growth from a low base in 2022
Sting enjoys price advantage to lead the field
Young population drives the demand for energy drinks
PROSPECTS AND OPPORTUNITIES
Search for trendier alternatives to traditional drinks to swell the consumer base
Urbanisation to play a key role in driving awareness of energy drinks
Targeted marketed to generate awareness and boost offline and online sales among young consumers
CATEGORY DATA
Table 75 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 76 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low prices and ease of dilution appeal to lower-income consumers
Economy and value sizing positively impact sales
Clover Pakistan leverages strong distribution and marketing and small packs to lead concentrates in off-trade volume terms
PROSPECTS AND OPPORTUNITIES
High inflation to support demand for affordable powder and liquid concentrates
Ramadan and Ashura to continue to spike sales of liquid concentrates
Strong marketing to push all-year-round consumption
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 88 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Coca-Cola to launch Fuze Tea
RTD tea remains a niche but sees growing awareness and sales
Lipton leverages a reputation for quality, wide distribution and flavour variety to dominate the competitive landscape
PROSPECTS AND OPPORTUNITIES
Small pack sizes to offset the high price deterrent in RTD tea
Improving distribution networks to extend reach and grow sales
Creating awareness among the mass consumer base remains a necessary strategy
CATEGORY DATA
Table 103 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 104 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTD coffee remains a niche for affluent young consumers
Limited availability slows the development of RTD coffee
Stronger distribution reach and brand recognition support dominance of Nescafe Ice Coffee Cafe Latte
PROSPECTS AND OPPORTUNITIES
Retail modernisation and urbanisation offer development and growth potential
High inflation to further constrain interest in trialling RTD coffee
Smaller and on-the-go packs to broaden reach of brands
CATEGORY DATA
Table 115 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 116 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 126 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
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