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Report
Soft Drinks in North Macedonia
Market Direction I 2022-12-22 I 80 Pages I Euromonitor
Soft drinks will record strong off-trade value growth in 2022 driven by the performance of the largest product categories - bottled water and carbonates. Despite off-trade volume growth remaining moderate and at a similar level to last year, the value growth rate has accelerated boosted by the rising prices. Energy and food prices, including those of soft drinks, have continued to increase throughout 2022 resulting in significant inflation - the highest rate in recent decades. This is partially...
Euromonitor International's Soft Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Soft Drinks in North Macedonia
Euromonitor International
December 2022
List Of Contents And Tables
SOFT DRINKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate growth maintained despite consumer switch to healthier options
Growing consumer demand for reduced sugar options as well as high inflation dictate the performance of carbonate sales
Pivara Skopje continues to lead despite investments of Prilepska Pivarnica in improving its image
PROSPECTS AND OPPORTUNITIES
Carbonates to see a marked deceleration in off-trade volume growth as the largest category does not align with health and wellness trends
Reduced sugar carbonates to accelerate moderately thanks to growing options
Regular orange carbonates has a bright future ahead as consumers think that reduced sugar versions lack flavour
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
JUICE IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable demand for nectars and juice drinks helps category maintain stable off-trade volume growth
Health and wellness trends boost consumption of not from concentrate 100% juice and reconstituted 100% juice
Charitable donations during the pandemic help second-ranked Mlekara Bitola maintain its strong position
PROSPECTS AND OPPORTUNITIES
Juice to maintain decent growth thanks to influence of health and wellness trend
Economising behaviour to be seen in juice drinks and nectars as effects of inflation linger and restrict consumer spending
E-commerce sales set to double by end of forecast period, thanks to the increased exposure and appreciation of convenience
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Concerns around the quality of tap water drive consumer demand for bottled water
Functional bottled water is the fastest growing category whilst carbonated bottled water is the slowest
Recent new launches stimulate category sales
PROSPECTS AND OPPORTUNITIES
Healthy prospects for bottled water in both off-trade and on-trade thanks to essential nature of the product
Flavoured bottled water to grow fastest as consumers look for a healthy alternative to carbonates
E-commerce sales of bottled water to double by the end of the forecast period
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Partial volume recovery for sports drinks now that gym and sports facility restrictions have been lifted
Regular sports drinks category remains the only active category in 2022
Shortage of brands hampers the growth potential of sports drinks
PROSPECTS AND OPPORTUNITIES
Sales of sports drinks set to accelerate under health and wellness trend
Regular sports drinks category to remain the only active sports drinks category
Rise of e-commerce to benefit overall sales thanks to increasing brand variety and availability
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate off-trade volume and strong off-trade value growth for energy drinks
On-trade volume sales rise as foodservice industry continues its pandemic recovery
Red Bull continues to overwhelmingly dominate sales of energy drinks
PROSPECTS AND OPPORTUNITIES
Energy drinks growth to accelerate as consumers resume pre-pandemic habits
After years of being unimpacted, energy drinks will succumb to the health trend
On-trade sales to continue gathering pace as consumers spend more time outside their homes
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising unit prices leads to off-trade value growth despite volume declines
Liquid concentrates continues to lose its consumer base in North Macedonia
Modernisation allows modern grocery retailers to increase its value share
PROSPECTS AND OPPORTUNITIES
Liquid concentrates to decline, driving the entire concentrates category downwards
Powder concentrates to regain ground under influence of health and wellness trend
E-commerce sales continue growing thanks to convenience of channel
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 102 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTD tea continues growing strongly unaffected by the COVID-19 pandemic
Reduced sugar RTD tea achieves fastest growth, whilst carbonated variants remain unavailable in North Macedonia
Fuze Tea retains value lead despite recent product developments by cheaper brands
PROSPECTS AND OPPORTUNITIES
Health and wellness trends to continue to boost performance of RTD tea
Rise of e-commerce to boost bulk purchases of RTD tea
No changes in the competitive landscape expected
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 118 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTD coffee performs strongly as consumers resume pre-pandemic habits
Coffee and limited brand presence are the two main problems facing RTD coffee
Modern grocery retailers remain dominant, but e-commerce accelerates
PROSPECTS AND OPPORTUNITIES
RTD coffee sales to slow due to high coffee-drinking culture in the country and continued economic difficulties
E-commerce sales of RTD coffee to accelerate thanks to convenience trend
New brand launches expected as category gains visibility and popularity
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 130 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
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