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Report
Soft Drinks in Latvia
Market Direction I 2024-12-16 I 74 Pages I Euromonitor
In Latvia, in 2024, soft drinks is expected to see volume sales fall marginally through retail channels, with volume decline being more pronounced through foodservice channels. Though inflation has eased considerably, continuing population decline is expected to dampen volume sales.
Euromonitor International's Soft Drinks in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Soft Drinks in Latvia
Euromonitor International
December 2024
List Of Contents And Tables
SOFT DRINKS IN LATVIA
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume decline in 2024
Tonic water and lemon/lime carbonates see volume growth
Orange carbonates see significant volume decline
PROSPECTS AND OPPORTUNITIES
Dismal outlook over forecast period
Carbonates face increasing competition from other soft drinks
Reduced sugar carbonates posts positive volume growth
CATEGORY DATA
Table 121 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 122 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 123 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 124 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 125 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 126 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 127 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 128 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 129 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 130 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 131 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 132 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 133 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 134 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 135 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 136 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 137 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 138 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 139 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
Table 140 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Surging prices leads to steep volume decline
Juice increasingly perceived as unhealthy
Cido holds on to strong foothold
PROSPECTS AND OPPORTUNITIES
Return to volume growth over forecast period
Further growth in private label
Apple juice fares better
CATEGORY DATA
Table 33 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 34 Off-trade Sales of Juice by Category: Value 2019-2024
Table 35 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 36 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 38 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 39 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 40 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 41 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 42 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 43 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 44 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stable performance for bottled water
Functional bottled water registers highest volume growth, followed by flavoured bottled water
Local players lead as Lidl gains further volume share
PROSPECTS AND OPPORTUNITIES
Marginal volume growth over forecast period
Bottled water with value-added offerings sees growth
Private label continues to gain volume share
CATEGORY DATA
Table 45 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 46 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 51 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 52 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy volume growth in 2024
Consolidated competitive landscape led by Mega Baltic with its Oshee brand
Focus on functional ingredients
PROSPECTS AND OPPORTUNITIES
Healthy volume growth over forecast period
Further expansion in offerings
Further growth for Cido's Mangali
CATEGORY DATA
Table 57 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 58 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 59 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 60 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 61 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 63 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 64 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 65 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 66 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 67 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 68 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Best performer among soft drinks in 2024
Reduced sugar fastest growing segment
Coca-Cola leads as consumers appreciate the flavour and affordability of Monster
PROSPECTS AND OPPORTUNITIES
Energy drinks set to maintain positive growth over forecast period
A new Cult is rising
Proposed tax hike
CATEGORY DATA
Table 69 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 70 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume decline for powder concentrates
Focus on a healthier positioning
Competitive landscape increasingly fragmented
PROSPECTS AND OPPORTUNITIES
Continuing volume growth
Powder concentrates continue on downward trend
Increasing demand for premium offerings
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 82 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 91 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 92 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 94 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume sales fall for RTD tea
Increasing demand for kombucha
Coca-Cola leads but local brands also have sizeable foothold
PROSPECTS AND OPPORTUNITIES
Muted volume growth over forecast period
Continuing focus on healthier positioning
Flavour key battleground
CATEGORY DATA
Table 97 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 98 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 99 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 100 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy volume growth in 2024
Competitive landscape remains fairly consolidated
Forecourt presence aids impulse purchases of RTD coffee
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Social media key platform for consumer engagement
RTD coffee ripe for innovation
CATEGORY DATA
Table 109 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 110 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 111 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 112 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 115 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 116 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 117 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 118 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 119 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 120 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029
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