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Report
Soft Drinks in Japan
Market Direction I 2022-11-24 I 104 Pages I Euromonitor
Total volume sales of soft drinks are set to see steady growth in 2022, reflecting both the dynamic rebound in on-trade sales, and impulse purchases through off-trade channels. Since the lifting of the quasi-state of emergency in March 2022, although lingering caution about the COVID-19 virus has continued in 2022, consumers have started to spend more time outside the home compared with the previous year. The fast food channel was strong in terms of takeaways and delivery even during the outbrea...
Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Soft Drinks in Japan
Euromonitor International
November 2022
List Of Contents And Tables
SOFT DRINKS IN JAPAN
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Japan
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade sales are impacted by price increases
Coca-Cola tries to meet diverse consumer needs
Asahi launches an intermediate product between sweetened and unsweetened
PROSPECTS AND OPPORTUNITIES
On-trade sales set to continue to rebound, but health concerns will prevail in the longer term
Craft carbonates have the potential to tap into sober-curious lifestyles
Premiumisation offers some potential for value growth
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 41 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 42 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
JUICE IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade sales are impacted by price increases
Mixed vegetable juice needs to have extra value to attract consumers
ITO EN's new products reflect increasing awareness of sustainability and a low-sugar diet
PROSPECTS AND OPPORTUNITIES
Health consciousness expected to have a polarising effect on demand
Promotion of juice as tasty heatstroke prevention
With a further decline in the consumer base of children, the cultivation of adult consumers is key
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 58 Off-trade Sales of Juice by Category: Value 2017-2022
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 63 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable out-of-home and at-home growth
Asahi claims "sober-curious" to attract new consumers to carbonated bottled water
Mixed sales performance by major players
PROSPECTS AND OPPORTUNITIES
Bottled water becoming pervasive in consumers' daily lives
Impact of price increases will continue over the course of 2023
Popularity of carbonated bottled water as a mixer expands
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 70 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumption opportunities return for sports drinks
Coca-Cola positions Aquarius as an everyday hydration drink
Otsuka accelerates its sustainability efforts by joining Loop
PROSPECTS AND OPPORTUNITIES
Negative health perceptions expected to suppress growth
Positioning as a hydration beverage to prevent heatstroke
New drinking opportunities with the boom of saunas
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 82 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
COVID-19 continues to bring difficulties in channel strategy and face-to-face promotion
Red Bull expands with a large pack size to catch up with Monster Energy
New product developments collaborating with sports drinks brands
PROSPECTS AND OPPORTUNITIES
Energy drinks is maturing, and consumers have diverse demands
Inflation expected to impact consumers' purchasing habits in the early forecast period
Further growth depends on expanding the consumer base
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 94 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Both liquid and powder concentrates see off-trade volume and value sales rise
Asahi maintains its strong lead with its Calpis brand
CJ Japan expands recognition of its vinegar drinks
PROSPECTS AND OPPORTUNITIES
Liquid concentrates set to continue growing by meeting consumers' diverse demands
Sports drinks brands in powder concentrates set to struggle, but new launches have potential
Vinegar drinks meet wellness and sober curiosity trends
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 107 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales rebound as consumers spend more time outside the home
ITO EN launches a new FOSHU product under its Oi Ocha brand
Coca-Cola successfully expands the market for barley tea
PROSPECTS AND OPPORTUNITIES
Growth expected for RTD tea, pushed by convenience and health awareness
Impact of price increases will continue in 2023
A focus on sustainability both by individual companies and industry-wide
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 121 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Struggling vending sales push down off-trade sales
Coca-Cola launches zero-sugar products to meet the demands of health-conscious consumers
Suntory conducts a collaborative campaign with Netflix to celebrate the 30th anniversary of the Boss brand
PROSPECTS AND OPPORTUNITIES
RTD coffee faces struggles with changes in work style and price rises
Players will need to attract a new consumer group with added-value
Growing concerns about sustainability of coffee beans
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 134 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
ASIAN SPECIALITY DRINKS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
More time outside the home results in consumers opting for the RTD format
Asahi continues product development under its flagship brand Calpis
Consumers reassured by natural ingredients
PROSPECTS AND OPPORTUNITIES
Asian speciality drinks continues facing strong competition from liquid concentrates
Calpis needs to further expand the consumer base from children to adults
Vinegar drinks enjoy the positioning of guilt-free drinks
CATEGORY DATA
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027
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