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Social Media Management Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Solution and Service), Deployment (On-Premise and Cloud based), Enterprise Size [Small and Medium Enterprises (SMEs) and Large Enterprises], Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Risk Management and Fraud Detection), and Vertical (IT and Telecom, BFSI, Healthcare, Media and Entertainment, Retail, and Others)
Market Report I 2022-06-17 I 221 Pages I The Insight Partners
The global social media management market is expected to grow from US$ 17,315.0 million in 2022 to US$ 63747.4 million by 2028. It is estimated to grow at a CAGR of 24.3% during 2022-2028.
The use of social media management is increasingly adopted by small and medium enterprises (SMEs) due to the growing number of SMEs and shifting focus toward online marketing, such as social media marketing. Interacting with consumers on social media is an important marketing strategy for small businesses. Social media help a company build brand awareness, increase the company's customer base, and connect with current customers. Marketing through social media is easy for small business owners as long as the company actively posts on social media pages, and it is a cost-effective marketing approach. Common social media sites include Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Further, the number of startups is increasing globally, including in India, Germany, Brazil, and Canada. According to the Times of India, the total number of startups founded in 2021 stood at 3,476 in the India news article of December 2021. Similarly, in the second quarter of 2021, 140 startup companies were registered in Germany. And compared with the same period in 2020, 35 more startups were registered, according to the E-commerce Germany news. Therefore, the rising number of SMEs globally and shifting focus towards online marketing for small businesses will create a huge opportunity for market players for business expansion activities over the next few years.
Impact of COVID-19 Pandemic on North America Social Media Management Market
The COVID-19 pandemic has had a significant impact on North America due to a high number of immigrants traveling through the region, the lack of an initial stage lockdown in North American countries, and a large population, which contributed to the rapid spread of COVID-19 in 2020. The IT sector in the region is dominated by two countries-the US and Canada. Thus, the rising need for internet penetration supported the social media management market growth in North America.
In 2020, the increase in the unemployment rates hindered the social media management market growth. According to Pew Research Center, the economic downturn across North America resulted in the growth of unemployed citizens by over ~14 million in 2020 (from 6.2 million in February 2020 to 20.5 million in May 2020). As a result, the US unemployment rate grew by 3.8% in February 2020. According to pew research center reports, 46-51% of North Americans have increased their use of social media after the onset of the COVID-19 outbreak, and the average amount of time spent on mobile internet has increased by an hour per day. Further, social media impressions have climbed by 20% y-o-y, implying that more social media users see more advertising than in previous years before the emergence of the pandemic. As a result, the need for social media management in North America is increasing, favorably boosting the market growth. Thus, there will be a positive impact of the COVID-19 pandemic on the market in North America during the forecast period.
The social media management market analysis by component, the market is bifurcated into solution and service. The solution segment led the social media management market with a larger share in 2021. The social media management market analysis by deployment mode, the market is bifurcated into on-premise and cloud-based. The cloud-based segment led the market with a larger share in 2021. Based on enterprise size, the market is bifurcated into small and medium enterprises (SMEs) and large enterprises. The large enterprises segment accounted for the largest social media management market share in 2021. Based on application, the social media management market is segmented into sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection. The sales and marketing management segment accounted for the largest social media management market share in 2021. Based on vertical, the market is segmented into IT and telecom, BFSI, healthcare, media and entertainment, retail, and others. The BFSI segment led the market with the largest share in 2021. Geographically, the market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). The North America segment led the market in 2021.
The social media management market size before the COVID-19 pandemic was US$ 9481.1 million in 2019. During the pandemic, the social media management market was US$ 11463.7 million in 2020. Furthermore, in 2021, the social media management market size was US$ 14123.2 million. Therefore, the overall impact of the COVID-19 pandemic on the social media management market was positive in 2020.
The overall social media management market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the social media management market with respect to all the segments. It also provides the overview and forecast for the market based on all the segmentation provided with respect to five major regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America. Also, primary interviews were conducted with industry participants and commentators to validate data and gain more analytical insights into the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the social media management market.
Key companies operating in the social media management market are Adobe; IBM Corporation; Google LLC; Oracle Corporation; Salesforce.com, inc.; HubSpot, Inc.; Zoho Corporation Pvt. Ltd.; Meltwater; Brandwatch; and Sprout Social, Inc.
TABLE OF CONTENTS
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Global Social Media Management Market - By Component
1.3.2 Global Social Media Management Market - By Deployment
1.3.3 Global Social Media Management Market - By Enterprise Size
1.3.4 Global Social Media Management Market - By Application
1.3.5 Global Social Media Management Market - By Vertical
1.3.6 Global Social Media Management Market - By Geography
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Social Media Management Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.2.2 Europe
4.2.3 APAC
4.2.4 MEA
4.2.5 SAM
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Social Media Management Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Reach of Social Media
5.1.2 Increasing Focus on Competitive Intelligence
5.2 Market Restraints
5.2.1 Data Privacy Concerns with Social Media
5.3 Market Opportunities
5.3.1 Growing Demand for Social Media Management Among SMEs
5.4 Future Trends
5.4.1 Continuous Improvements in Internet Technology
5.5 Impact Analysis of Drivers and Restraints
6. Social Media Management Market - Global Market Analysis
6.1 Global Social Media Management Market Overview
6.2 Global Social Media Management Market Forecast and Analysis
6.3 Market Positioning- Top Five Players
7. Social Media Management Market Analysis - By Component
7.1 Overview
7.2 Social Media Management Market, By Component (2021 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Service
7.4.1 Service: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
8. Social Media Management Market Analysis - By Deployment
8.1 Overview
8.2 Social Media Management Market, By Deployment (2021 and 2028)
8.3 Cloud-based
8.3.1 Overview
8.3.2 Cloud-based: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
8.4 On-premises
8.4.1 On-premises: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
9. Social Media Management Market Analysis - By Enterprise Size
9.1 Overview
9.2 Social Media Management Market, By Enterprise Size (2021 and 2028)
9.3 SMEs
9.3.1 Overview
9.3.2 SMEs: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Large Enterprises
9.4.1 Large Enterprises: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
10. Social Media Management Market Analysis - By Application
10.1 Overview
10.2 Social Media Management, by Application (2021 and 2028)
10.3 Sales and Marketing Management
10.3.1 Overview
10.3.2 Sales and Marketing Management: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
10.4 Customer Experience Management
10.4.1 Overview
10.4.2 Customer Experience Management: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
10.5 Competitive Intelligence
10.5.1 Overview
10.5.2 Competitive Intelligence: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
10.6 Risk Management and Fraud Detection
10.6.1 Overview
10.6.2 Risk Management and Fraud Detection: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11. Social Media Management Market Analysis - By Vertical
11.1 Overview
11.2 Social Media Management Market, By Vertical (2021 and 2028)
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11.4 Retail
11.4.1 Retail: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11.5 Healthcare
11.5.1 Healthcare: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11.6 IT and Telecommunications
11.6.1 IT and Telecommunications: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11.7 Media and Entertainment
11.7.1 Media and Entertainment: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
11.8 Others
11.8.1 Others: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
12. Social Media Management Market - Geographic Analysis
12.1 Overview
12.2 North America: Social Media Management Market
12.2.1 North America: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.2.2 North America: Social Media Management, By Component
12.2.3 North America: Social Media Management Market, By Application
12.2.4 North America: Social Media Management Market, By Vertical
12.2.5 North America: Social Media Management Market, By Deployment
12.2.6 North America: Social Media Management Market, By Enterprise Size
12.2.7 North America: Social Media Management, by Key Country
12.2.7.1 US: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.2.7.1.1 US: Social Media Management, By Component
12.2.7.1.2 US: Social Media Management Market, By Application
12.2.7.1.3 US: Social Media Management Market, By Vertical
12.2.7.1.4 US: Social Media Management Market, By Deployment
12.2.7.1.5 US: Social Media Management Market, By Enterprise Size
12.2.7.2 Canada: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.2.7.2.1 Canada: Social Media Management, By Component
12.2.7.2.2 Canada: Social Media Management Market, By Application
12.2.7.2.3 Canada: Social Media Management Market, By Vertical
12.2.7.2.4 Canada: Social Media Management Market, By Deployment
12.2.7.2.5 Canada: Social Media Management Market, By Enterprise Size
12.2.7.3 Mexico: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.2.7.3.1 Mexico: Social Media Management, By Component
12.2.7.3.2 Mexico: Social Media Management Market, By Application
12.2.7.3.3 Mexico: Social Media Management Market, By Vertical
12.2.7.3.4 Mexico: Social Media Management Market, By Deployment
12.2.7.3.5 Mexico: Social Media Management Market, By Enterprise Size
12.3 Europe: Social Media Management Market
12.3.1 Europe: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.3.2 Europe: Social Media Management, By Component
12.3.3 Europe: Social Media Management Market, By Application
12.3.4 Europe: Social Media Management Market, By Vertical
12.3.5 Europe: Social Media Management Market, By Deployment
12.3.6 Europe: Social Media Management Market, By Enterprise Size
12.3.7 Europe: Social Media Management, by Key Country
12.3.7.1 France: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.3.7.1.1 France: Social Media Management, By Component
12.3.7.1.2 France: Social Media Management Market, By Application
12.3.7.1.3 France: Social Media Management Market, By Vertical
12.3.7.1.4 France: Social Media Management Market, By Deployment
12.3.7.1.5 France: Social Media Management Market, By Enterprise Size
12.3.7.2 Germany: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.3.7.2.1 Germany: Social Media Management, By Component
12.3.7.2.2 Germany: Social Media Management Market, By Application
12.3.7.2.3 Germany: Social Media Management Market, By Vertical
12.3.7.2.4 Germany: Social Media Management Market, By Deployment
12.3.7.2.5 Germany: Social Media Management Market, By Enterprise Size
12.3.7.3 UK: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.3.7.3.1 UK: Social Media Management, By Component
12.3.7.3.2 UK: Social Media Management Market, By Application
12.3.7.3.3 UK: Social Media Management Market, By Vertical
12.3.7.3.4 UK: Social Media Management Market, By Deployment
12.3.7.3.5 UK: Social Media Management Market, By Enterprise Size
12.3.7.4 Italy: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.3.7.4.1 Italy: Social Media Management, By Component
12.3.7.4.2 Italy: Social Media Management Market, By Application
12.3.7.4.3 Italy: Social Media Management Market, By Vertical
12.3.7.4.4 Italy: Social Media Management Market, By Deployment
12.3.7.4.5 Italy: Social Media Management Market, By Enterprise Size
12.3.7.5 Russia: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.3.7.5.1 Russia: Social Media Management, By Component
12.3.7.5.2 Russia: Social Media Management Market, By Application
12.3.7.5.3 Russia: Social Media Management Market, By Vertical
12.3.7.5.4 Russia: Social Media Management Market, By Deployment
12.3.7.5.5 Russia: Social Media Management Market, By Enterprise Size
12.3.7.6 Rest of Europe: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.3.7.6.1 Rest of Europe: Social Media Management, By Component
12.3.7.6.2 Rest of Europe: Social Media Management Market, By Application
12.3.7.6.3 Rest of Europe: Social Media Management Market, By Vertical
12.3.7.6.4 Rest of Europe: Social Media Management Market, By Deployment
12.3.7.6.5 Rest of Europe: Social Media Management Market, By Enterprise Size
12.4 APAC: Social Media Management Market
12.4.1 Overview
12.4.2 Asia Pacific: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.4.3 Asia Pacific: Social Media Management, By Component
12.4.4 Asia Pacific: Social Media Management Market, By Application
12.4.5 Asia Pacific: Social Media Management Market, By Vertical
12.4.6 Asia Pacific: Social Media Management Market, By Deployment
12.4.7 Asia Pacific: Social Media Management Market, By Enterprise Size
12.4.8 Asia Pacific: Social Media Management, by Key Country
12.4.8.1 Australia Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.4.8.1.1 Australia: Social Media Management, By Component
12.4.8.1.2 Australia: Social Media Management Market, By Application
12.4.8.1.3 Australia: Social Media Management Market, By Vertical
12.4.8.1.4 Australia: Social Media Management Market, By Deployment
12.4.8.1.5 Australia: Social Media Management Market, By Enterprise Size
12.4.8.2 China Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.4.8.2.1 China: Social Media Management, By Component
12.4.8.2.2 China: Social Media Management Market, By Application
12.4.8.2.3 China: Social Media Management Market, By Vertical
12.4.8.2.4 China: Social Media Management Market, By Deployment
12.4.8.2.5 China: Social Media Management Market, By Enterprise Size
12.4.8.3 India Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.4.8.3.1 India: Social Media Management, By Component
12.4.8.3.2 India: Social Media Management Market, By Application
12.4.8.3.3 India: Social Media Management Market, By Vertical
12.4.8.3.4 India: Social Media Management Market, By Deployment
12.4.8.3.5 India: Social Media Management Market, By Enterprise Size
12.4.8.4 Japan Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.4.8.4.1 Japan: Social Media Management, By Component
12.4.8.4.2 Japan: Social Media Management Market, By Application
12.4.8.4.3 Japan: Social Media Management Market, By Vertical
12.4.8.4.4 Japan: Social Media Management Market, By Deployment
12.4.8.4.5 Japan: Social Media Management Market, By Enterprise Size
12.4.8.5 South Korea Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.4.8.5.1 South Korea: Social Media Management, By Component
12.4.8.5.2 South Korea: Social Media Management Market, By Application
12.4.8.5.3 South Korea: Social Media Management Market, By Vertical
12.4.8.5.4 South Korea: Social Media Management Market, By Deployment
12.4.8.5.5 South Korea: Social Media Management Market, By Enterprise Size
12.4.8.6 Rest of APAC social media management market, Revenue and Forecast to 2028 (US$ million)
12.4.8.6.1 Rest of APAC: Social Media Management, By Component
12.4.8.6.2 Rest of APAC: Social Media Management Market, By Application
12.4.8.6.3 Rest of APAC: Social Media Management Market, By Vertical
12.4.8.6.4 Rest of APAC: Social Media Management Market, By Deployment
12.4.8.6.5 Rest of APAC: Social Media Management Market, By Enterprise Size
12.5 MEA: Social Media Management Market
12.5.1 Overview
12.5.2 MEA: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.5.3 MEA: Social Media Management, By Component
12.5.4 MEA: Social Media Management Market, By Application
12.5.5 MEA: Social Media Management Market, By Vertical
12.5.6 MEA: Social Media Management Market, By Deployment
12.5.7 MEA: Social Media Management Market, By Enterprise Size
12.5.8 Middle East and Africa: Social Media Management, by Key Country
12.5.8.1 Saudi Arabia Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.5.8.1.1 Saudi Arabia: Social Media Management, By Component
12.5.8.1.2 Saudi Arabia: Social Media Management Market, By Application
12.5.8.1.3 Saudi Arabia: Social Media Management Market, By Vertical
12.5.8.1.4 Saudi Arabia: Social Media Management Market, By Deployment
12.5.8.1.5 Saudi Arabia: Social Media Management Market, By Enterprise Size
12.5.8.2 UAE Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.5.8.2.1 UAE: Social Media Management, By Component
12.5.8.2.2 UAE: Social Media Management Market, By Application
12.5.8.2.3 UAE: Social Media Management Market, By Vertical
12.5.8.2.4 UAE: Social Media Management Market, By Deployment
12.5.8.2.5 UAE: Social Media Management Market, By Enterprise Size
12.5.8.3 South Africa Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.5.8.3.1 South Africa: Social Media Management, By Component
12.5.8.3.2 South Africa: Social Media Management Market, By Application
12.5.8.3.3 South Africa: Social Media Management Market, By Vertical
12.5.8.3.4 South Africa: Social Media Management Market, By Deployment
12.5.8.3.5 South Africa: Social Media Management Market, By Enterprise Size
12.5.8.4 Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.5.8.4.1 Rest of MEA: Social Media Management, By Component
12.5.8.4.2 Rest of MEA: Social Media Management Market, By Application
12.5.8.4.3 Rest of MEA: Social Media Management Market, By Vertical
12.5.8.4.4 Rest of MEA: Social Media Management Market, By Deployment
12.5.8.4.5 Rest of MEA: Social Media Management Market, By Enterprise Size
12.6 SAM: Social Media Management Market
12.6.1 Overview
12.6.2 SAM: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.6.3 SAM: Social Media Management, By Component
12.6.4 SAM: Social Media Management Market, By Application
12.6.5 SAM: Social Media Management Market, By Vertical
12.6.6 SAM: Social Media Management Market, By Deployment
12.6.7 SAM: Social Media Management Market, By Enterprise Size
12.6.8 SAM: Social Media Management, by Key Country
12.6.8.1 Brazil: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.6.8.1.1 Brazil: Social Media Management, By Component
12.6.8.1.2 Brazil: Social Media Management Market, By Application
12.6.8.1.3 Brazil: Social Media Management Market, By Vertical
12.6.8.1.4 Brazil: Social Media Management Market, By Deployment
12.6.8.1.5 Brazil: Social Media Management Market, By Enterprise Size
12.6.8.2 Argentina: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.6.8.2.1 Argentina: Social Media Management, By Component
12.6.8.2.2 Argentina: Social Media Management Market, By Application
12.6.8.2.3 Argentina: Social Media Management Market, By Vertical
12.6.8.2.4 Argentina: Social Media Management Market, By Deployment
12.6.8.2.5 Argentina: Social Media Management Market, By Enterprise Size
12.6.8.3 Rest of SAM: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
12.6.8.3.1 Rest of SAM: Social Media Management, By Component
12.6.8.3.2 Rest of SAM: Social Media Management Market, By Application
12.6.8.3.3 Rest of SAM: Social Media Management Market, By Vertical
12.6.8.3.4 Rest of SAM: Social Media Management Market, By Deployment
12.6.8.3.5 Rest of SAM: Social Media Management Market, By Enterprise Size
13. Impact of COVID-19 Pandemic on Social Media Management Market
13.1 Overview
13.2 North America: Impact Assessment of COVID-19 Pandemic
13.3 Europe: Impact Assessment of COVID-19 Pandemic
13.4 APAC: Impact Assessment of COVID-19 Pandemic
13.5 MEA: Impact Assessment of COVID-19 Pandemic
13.6 SAM: Impact Assessment of COVID-19 Pandemic
14. Industry Landscape
14.1 Market Initiative
14.2 Merger and Acquisition
14.3 New Development
15. Company Profiles
15.1 Adobe
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 IBM Corporation
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 Google LLC
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 Oracle Corporation
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 Salesforce.com, inc.
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 HubSpot, Inc.
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 Zoho Corporation Pvt. Ltd.
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments
15.8 Meltwater
15.8.1 Key Facts
15.8.2 Business Description
15.8.3 Products and Services
15.8.4 Financial Overview
15.8.5 SWOT Analysis
15.8.6 Key Developments
15.9 Brandwatch
15.9.1 Key Facts
15.9.2 Business Description
15.9.3 Products and Services
15.9.4 Financial Overview
15.9.5 SWOT Analysis
15.9.6 Key Developments
15.10 Sprout Social, Inc.
15.10.1 Key Facts
15.10.2 Business Description
15.10.3 Products and Services
15.10.4 Financial Overview
15.10.5 SWOT Analysis
15.10.6 Key Developments
16. Appendix
16.1 About The Insight Partners
16.2 Glossary
LIST OF TABLES
Table 1. Global Social Media Management Market, Revenue and Forecast, 2019-2028 (US$ Mn)
Table 2. North America: Social Media Management, By Component - Revenue and Forecast to 2028 (US$ Million)
Table 3. North America: Social Media Management Market, By Application - Revenue and Forecast to 2028 (US$ Million)
Table 4. North America: Social Media Management Market, By Vertical - Revenue and Forecast to 2028 (US$ Million)
Table 5. North America: Social Media Management Market, By Deployment - Revenue and Forecast to 2028 (US$ Million)
Table 6. North America: Social Media Management Market, By Enterprise Size - Revenue and Forecast to 2028 (US$ Million)
Table 7. US: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 8. US: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 9. US: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 10. US: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 11. US: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 12. Canada: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 13. Canada: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 14. Canada: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 15. Canada: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 16. Canada: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 17. Mexico: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 18. Mexico: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 19. Mexico: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 20. Mexico: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 21. Mexico: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 22. Europe: Social Media Management, By Component - Revenue and Forecast to 2028 (US$ Million)
Table 23. Europe: Social Media Management Market, By Application - Revenue and Forecast to 2028 (US$ Million)
Table 24. Europe: Social Media Management Market, By Vertical - Revenue and Forecast to 2028 (US$ Million)
Table 25. Europe: Social Media Management Market, By Deployment - Revenue and Forecast to 2028 (US$ Million)
Table 26. Europe: Social Media Management Market, By Enterprise Size - Revenue and Forecast to 2028 (US$ Million)
Table 27. France: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 28. France: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 29. France: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 30. France: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 31. France: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 32. Germany: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 33. Germany: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 34. Germany: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 35. Germany: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 36. Germany: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 37. UK: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 38. UK: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 39. UK: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 40. UK: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 41. UK: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 42. Italy: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 43. Italy: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 44. Italy: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 45. Italy: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 46. Italy: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 47. Russia: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 48. Russia: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 49. Russia: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 50. Russia: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 51. Russia: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 52. Rest of Europe: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 53. Rest of Europe: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 54. Rest of Europe: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 55. Rest of Europe: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 56. Rest of Europe: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 57. Asia Pacific: Social Media Management, By Component - Revenue and Forecast to 2028 (US$ Million)
Table 58. Asia Pacific: Social Media Management Market, By Application - Revenue and Forecast to 2028 (US$ Million)
Table 59. Asia Pacific: Social Media Management Market, By Vertical - Revenue and Forecast to 2028 (US$ Million)
Table 60. Asia Pacific: Social Media Management Market, By Deployment - Revenue and Forecast to 2028 (US$ Million)
Table 61. Asia Pacific: Social Media Management Market, By Enterprise Size - Revenue and Forecast to 2028 (US$ Million)
Table 62. Australia: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 63. Australia: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 64. Australia: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 65. Australia: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 66. Australia: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 67. China: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 68. China: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 69. China: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 70. China: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 71. China: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 72. India: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 73. India: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 74. India: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 75. India: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 76. India: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 77. Japan: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 78. Japan: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 79. Japan: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 80. Japan: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 81. Japan: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 82. South Korea: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 83. South Korea: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 84. South Korea: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 85. South Korea: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 86. South Korea: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 87. Rest of APAC: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 88. Rest of APAC: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 89. Rest of APAC: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 90. Rest of APAC: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 91. Rest of APAC: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 92. MEA: Social Media Management, By Component - Revenue and Forecast to 2028 (US$ Million)
Table 93. MEA: Social Media Management Market, By Application - Revenue and Forecast to 2028 (US$ Million)
Table 94. MEA: Social Media Management Market, By Vertical - Revenue and Forecast to 2028 (US$ Million)
Table 95. MEA: Social Media Management Market, By Deployment - Revenue and Forecast to 2028 (US$ Million)
Table 96. MEA: Social Media Management Market, By Enterprise Size - Revenue and Forecast to 2028 (US$ Million)
Table 97. Saudi Arabia: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 98. Saudi Arabia: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 99. Saudi Arabia: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 100. Saudi Arabia: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 101. Saudi Arabia: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 102. UAE: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 103. UAE: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 104. UAE: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 105. UAE: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 106. UAE: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 107. South Africa: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 108. South Africa: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 109. South Africa: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 110. South Africa: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 111. South Africa: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 112. Rest of MEA: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 113. Rest of MEA: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 114. Rest of MEA: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 115. Rest of MEA: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 116. Rest of MEA: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 117. SAM: Social Media Management, By Component - Revenue and Forecast to 2028 (US$ Million)
Table 118. SAM: Social Media Management Market, By Application - Revenue and Forecast to 2028 (US$ Million)
Table 119. SAM: Social Media Management Market, By Vertical - Revenue and Forecast to 2028 (US$ Million)
Table 120. SAM: Social Media Management Market, By Deployment - Revenue and Forecast to 2028 (US$ Million)
Table 121. SAM: Social Media Management Market, By Enterprise Size - Revenue and Forecast to 2028 (US$ Million)
Table 122. Brazil: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 123. Brazil: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 124. Brazil: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 125. Brazil: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 126. Brazil: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 127. Argentina: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 128. Argentina: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 129. Argentina: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 130. Argentina: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 131. Argentina: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 132. Rest of SAM: Social Media Management, By Component -Revenue and Forecast to 2028 (US$ Million)
Table 133. Rest of SAM: Social Media Management Market, By Application -Revenue and Forecast to 2028 (US$ Million)
Table 134. Rest of SAM: Social Media Management Market, By Vertical-Revenue and Forecast to 2028 (US$ Million)
Table 135. Rest of SAM: Social Media Management Market, By Deployment -Revenue and Forecast to 2028 (US$ Million)
Table 136. Rest of SAM: Social Media Management Market, By Enterprise Size -Revenue and Forecast to 2028 (US$ Million)
Table 137. Glossary of Terms, Social Media Management Market
LIST OF FIGURES
Figure 1. Social Media Management Market Segmentation
Figure 2. Social Media Management Market Segmentation - Geography
Figure 3. Social Media Management Market Overview
Figure 4. Social Media Management Market, By Component
Figure 5. Social Media Management Market, By Deployment
Figure 6. Social Media Management Market, By Enterprise Size
Figure 7. Social Media Management Market, By Application
Figure 8. Social Media Management Market, By Vertical
Figure 9. Social Media Management Market, By Region
Figure 10. North America: PEST Analysis
Figure 11. Europe: PEST Analysis
Figure 12. APAC: PEST Analysis
Figure 13. MEA: PEST Analysis
Figure 14. SAM: PEST Analysis
Figure 15. Social Media Management Market Ecosystem Analysis
Figure 16. Expert Opinion
Figure 17. Social Media Management Market Impact Analysis of Drivers and Restraints
Figure 18. Global Social Media Management Market
Figure 19. Global Social Media Management Market, Forecast and Analysis (US$ Mn)
Figure 20. Market Positioning- Top Five Players
Figure 21. Social Media Management Market Revenue Share, by Component (2021 and 2028)
Figure 22. Solution: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 23. Service: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 24. Social Media Management Market Revenue Share, by Deployment (2021 and 2028)
Figure 25. Cloud-based: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 26. On-premises: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 27. Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)
Figure 28. SMEs: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. Large Enterprises: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 30. Social Media Management Market Revenue Share, by Application (2021 and 2028)
Figure 31. Sales and Marketing Management: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 32. Customer Experience Management: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 33. Competitive Intelligence: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 34. Risk Management and Fraud Detection: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 35. Social Media Management Market Revenue Share, by Vertical (2021 and 2028)
Figure 36. BFSI: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 37. Retail: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 38. Healthcare: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 39. IT and Telecommunications: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 40. Media and Entertainment: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 41. Others: Social Media Management Market - Revenue and Forecast to 2028 (US$ Million)
Figure 42. Global Social Media Management Market Breakdown, by Region, 2021 & 2028 (%)
Figure 43. North America: Social Media Management - Revenue and Forecast to 2028 (US$ Million)
Figure 44. North America: Social Media Management Revenue Share, By Component (2021 and 2028)
Figure 45. North America: Social Media Management Revenue Share, By Application (2021 and 2028)
Figure 46. North America: Social Media Management Revenue Share, By Vertical (2021 AND 2028)
Figure 47. North America: Social Media Management Market Revenue Share, By Deployment (2021 AND 2028)
Figure 48. North America: Social Media Management Market Revenue Share, By Enterprise Size (2021 and 2028)
Figure 49. North America: Social Media Management Revenue Share, by Key Country (2021 and 2028)
Figure 50. US: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 51. Canada: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 52. Mexico: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 53. Europe: Social Media Management - Revenue and Forecast to 2028 (US$ Million)
Figure 54. Europe: Social Media Management Revenue Share, By Component (2021 and 2028)
Figure 55. Europe: Social Media Management Revenue Share, By Application (2021 and 2028)
Figure 56. Europe: Social Media Management Revenue Share, By Vertical (2021 and 2028)
Figure 57. Europe: Social Media Management Market Revenue Share, By Deployment (2021 and 2028)
Figure 58. Europe: Social Media Management Market Revenue Share, By Enterprise Size (2021 and 2028)
Figure 59. Europe: Social Media Management Revenue Share, by Key Country (2021 and 2028)
Figure 60. France: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 61. Germany: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 62. UK: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 63. Italy: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 64. Russia: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 65. Rest of Europe: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 66. Asia Pacific: Social Media Management - Revenue and Forecast to 2028 (US$ Million)
Figure 67. Asia Pacific: Social Media Management Revenue Share, By Component (2021 and 2028)
Figure 68. Asia Pacific: Social Media Management Revenue Share, By Application (2021 and 2028)
Figure 69. Asia Pacific: Social Media Management Revenue Share, By Vertical (2021 AND 2028)
Figure 70. Asia Pacific: Social Media Management Market Revenue Share, By Deployment (2021 AND 2028)
Figure 71. Asia Pacific: Social Media Management Market Revenue Share, By Enterprise Size (2021 and 2028)
Figure 72. Asia Pacific: Social Media Management Revenue Share, By Key Country (2021 and 2028)
Figure 73. Australia Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 74. China Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 75. India Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 76. Japan Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 77. South Korea Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 78. Rest of APAC social media management market, Revenue and Forecast To 2028 (US$ million)
Figure 79. MEA: Social Media Management - Revenue and Forecast to 2028 (US$ Million)
Figure 80. MEA: Social Media Management Revenue Share, By Component (2021 and 2028)
Figure 81. MEA: Social Media Management Revenue Share, By Application (2021 and 2028)
Figure 82. MEA: Social Media Management Revenue Share, By Vertical (2021 AND 2028)
Figure 83. MEA: Social Media Management Market Revenue Share, By Deployment (2021 AND 2028)
Figure 84. MEA: Social Media Management Market Revenue Share, By Enterprise Size (2021 AND 2028)
Figure 85. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)
Figure 86. Saudi Arabia Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 87. UAE Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 88. South Africa Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 89. Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 90. SAM: Social Media Management - Revenue and Forecast to 2028 (US$ Million)
Figure 91. SAM: Social Media Management Revenue Share, By Component (2021 and 2028)
Figure 92. SAM: Social Media Management Revenue Share, By Application (2021 and 2028)
Figure 93. SAM: Social Media Management Revenue Share, By Vertical (2021 AND 2028)
Figure 94. SAM: Social Media Management Market Revenue Share, By Deployment (2021 AND 2028)
Figure 95. SAM: Social Media Management Market Revenue Share, By Enterprise Size (2021 AND 2028)
Figure 96. SAM: Social Media Management Revenue Share, by Key Country (2021 and 2028)
Figure 97. Brazil: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 98. Argentina: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 99. Rest of SAM: Social Media Management - Revenue, and Forecast to 2028 (US$ Million)
Figure 100. Impact of COVID-19 Pandemic in North American Country Markets
Figure 101. Impact of COVID-19 Pandemic in European Country Markets
Figure 102. Impact of COVID-19 Pandemic in APAC Country Markets
Figure 103. Impact of COVID-19 Pandemic in MEA Country Markets
Figure 104. Impact of COVID-19 Pandemic in SAM Country Markets
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