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Report
Snacks in Vietnam
Market Direction I 2022-07-13 I 77 Pages I Euromonitor
Although the impact of the COVID-19 pandemic has significantly weakened in 2022, largely thanks to the success of the vaccine, social distancing and public gathering regulations remain in many provinces in Vietnam preventing strong on-the-go consumption. Sales growth across all channels will continued to be hampered by this since snacks is not considered an essential purchase and is usually bought on impulse during shopping trips. However, categories which are typically associated with gifting a...
Euromonitor International's Snacks in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Snacks in Vietnam
Euromonitor International
July 2022
List Of Contents And Tables
SNACKS IN VIETNAM
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic pressure limits demand and hampers growth of chocolate confectionery
Supermarkets continue to account for the bulk of chocolate confectionery distribution
Despite small presence, more local brands are present in the category
PROSPECTS AND OPPORTUNITIES
The emergence of a more stable economic and social context set to support sales
New entrants expected to emerge as the potential to generate sales increases
Expanding distribution of small local grocers will be key to growth of this category
Summary 2 Other Chocolate Confectionery by Product Type: 2022
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery begins as traditional channels resume normal operations; sales are driven by the chewing gum as bubble gum remains a niche
Lotte strengthens its competitiveness through continuous advertising and health-focused message; plastic jars rise in popularity as packaging format
Marketing focus remains online as consumers remain reliant on technology for entertainment
PROSPECTS AND OPPORTUNITIES
Bubble gum grows slower unless there are a new demand created in the forecast period
Further investment among category leaders set to spur calorie sales growth
Chewing gum products that have differential attributes are expected to fare better
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 NBO Company Shares of Gum: % Value 2018-2022
Table 31 LBN Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improved sales for sugar confectionery as restrictions ease and manufacturers renew marketing efforts
Perfetti Van Melle Vietnam Ltd is the leading player in sugar confectionery
Innovations to continue as more reduced sugar confectionery products are seen in the category
PROSPECTS AND OPPORTUNITIES
Health-consciousness is expected to negatively affect this category
Both traditional items and pastilles, gummies, jellies and chews are set to grow well in the forecast period
Price promotions and unique sensory experiences to remain vital to sales
Summary 3 Other Sugar Confectionery by Product Type: 2022
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail volume growth accelerates though health consciousness leads to more consumers choosing healthier fruit snacks
COVID-19 continues to have a negative impact on gifting occasions
International brands remain dominant in Vietnam sweet biscuit market
PROSPECTS AND OPPORTUNITIES
Sweet biscuits boxed assortments is expected to remain biggest value contributor
Health and wellness trend is expected to shape product innovation in this category
Domestic brands poised to present stronger competition to the international leaders
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 58 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 59 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 60 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 61 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Product innovation remains the key growth driver for ice cream in Vietnam
Out-of-home consumption is expected to do well amidst easing restrictions
In-store promotion a strong theme in the marketing of ice cream and frozen desserts
PROSPECTS AND OPPORTUNITIES
Rising household penetration of freezers to boost demand for take-home ice cream
High capital layout remains key barrier to entry for players despite wide distribution being vital to success
Sensory experience will remain an important trend in innovation as players strive to catch the attention of younger consumers
CATEGORY DATA
Table 66 Sales of Ice Cream by Category: Volume 2017-2022
Table 67 Sales of Ice Cream by Category: Value 2017-2022
Table 68 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 69 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 70 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 71 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 72 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 73 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 74 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 75 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 76 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 77 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 78 Distribution of Ice Cream by Format: % Value 2017-2022
Table 79 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 80 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 81 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Savoury snacks is growing faster, driven by demand for healthier snacks
Small local grocers remains the dominant distribution channel thanks to wide coverage across urban and rural settings
Local street food snacks are on trend to become packaged snacks in a highly competitive and fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Adult consumers expected to remain the main consumers for savoury snacks with regular purchases set to sustain lead of small local grocers
Puffed snacks to remain most popular category whilst rice snack will be the most dynamic
Health and wellness trend poses both threats and opportunities to savoury snacks
Summary 4 Other Savoury Snacks by Product Type: 2022
CATEGORY DATA
Table 83 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 84 Sales of Savoury Snacks by Category: Value 2017-2022
Table 85 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 86 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 87 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 88 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 89 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 90 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 91 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 92 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 93 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
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