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Report
Snacks in Nigeria
Market Direction I 2023-07-17 I 67 Pages I Euromonitor
2023 is proving to be a challenging year for snacks in Nigeria, as high inflation continues. Decline in volume sales is affecting all categories, though generally at a much milder rate than was seen in 2022's sharp fall. Inflationary pressures mean local consumers are suffering from curbed incomes and thus reducing their spending in several areas, including snacks. Though most items within snacks tend to be affordable and widely regarded in Nigeria as important and highly desirable, the continuo...
Euromonitor International's Snacks in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Snacks in Nigeria
Euromonitor International
July 2023
List Of Contents And Tables
SNACKS IN NIGERIA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Distribution of Snacks by Format: % Value 2018-2023
Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
2023 sees persistent decline in volume sales for chocolate confectionery
Value sales growth propelled by unit price increase
Local player Dune stands out in 2023
PROSPECTS AND OPPORTUNITIES
Anticipated economic recovery to fuel demand
Novelty appeal caters to younger consumers
Intensified competition to be led by local players
CATEGORY DATA
Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales suffer amid persistent inflation
Unit price rises push value sales
Chewing gum leads gum overall in 2023
PROSPECTS AND OPPORTUNITIES
Economic revival set to support further sales
Competition will stimulate demand
Chewing gum to continue to steer gum's growth
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2018-2023
Table 25 Sales of Gum by Category: Value 2018-2023
Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
Table 27 Sales of Gum by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Gum: % Value 2019-2023
Table 29 LBN Brand Shares of Gum: % Value 2020-2023
Table 30 Distribution of Gum by Format: % Value 2018-2023
Table 31 Forecast Sales of Gum by Category: Volume 2023-2028
Table 32 Forecast Sales of Gum by Category: Value 2023-2028
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales dwindle for sugar confectionery in 2023
Unit price rises bolster value growth
Mamuda Foods sees notable success amid subdued product innovation
PROSPECTS AND OPPORTUNITIES
Projections for improved economy bode well for sugar confectionery
Rising child population to propel demand
Increased competition will drive value growth
CATEGORY DATA
Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales slump thanks to 2023's relentless inflation
Value sales growth driven by unit price increases
Rising wheat prices put pressure on margins, stifling innovation
PROSPECTS AND OPPORTUNITIES
Economic revival and price stabilisation set to foster growth
Rising demand thanks to affordability and variety of sweet biscuits
Fruit snacks shows promise as interest in convenient and healthy options increases
CATEGORY DATA
Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 53 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 55 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 56 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 57 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 58 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 59 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 61 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary conditions trigger volume decline in ice cream in 2023
Higher unit prices lead to rises in value sales
Premium ice cream market thrives despite adverse economic climate
PROSPECTS AND OPPORTUNITIES
Anticipated improved economic conditions to fuel growth in ice cream
Increasing ice cream awareness will push interest from younger consumers
Dominance of frozen yoghurt set to continue
CATEGORY DATA
Table 64 Sales of Ice Cream by Category: Volume 2018-2023
Table 65 Sales of Ice Cream by Category: Value 2018-2023
Table 66 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 67 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 69 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 70 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 71 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 72 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 73 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 74 Distribution of Ice Cream by Format: % Value 2018-2023
Table 75 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 76 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary conditions dent demand for savoury snacks
Imported brands suffer setback amid economic turbulence
Popcorn and other savoury snacks fare better thanks to affordability
PROSPECTS AND OPPORTUNITIES
Demand to be boosted by predicted economic recovery and stable pricing
Traditional snacks in convenient packaging will drive competition
Reduced sugar products to take centre stage
CATEGORY DATA
Summary 2 Other Savoury Snacks by Product Type: 2023
Table 79 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 80 Sales of Savoury Snacks by Category: Value 2018-2023
Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 82 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 84 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 85 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 87 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
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