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Report
Snacks in Indonesia
Market Direction I 2022-07-11 I 75 Pages I Euromonitor
As the Coronavirus (COVID-19) situation improves in Indonesia, the performance across the majority of the categories under snacks shows a certain degree of recovery, compared to 2020 and 2021. The recovery of snacks is informed by a number of factors, such as increased consumer mobility. The easing of the threat of the virus and related restrictions has seen consumers start to return to the workplace and classroom and social, leisure and entertainment occasions. In general, as they return to mor...
Euromonitor International's Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Snacks in Indonesia
Euromonitor International
August 2022
List Of Contents And Tables
SNACKS IN INDONESIA
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Distribution of Snacks by Format: % Value 2017-2022
Table 8 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 9 Forecast Sales of Snacks by Category: Value 2022-2027
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Countlines and "other" chocolate confectionery leverage price and distribution advantages to lead the recovery
Digital marketing opens up new ways of promoting products
Mayora Indah continues to gain ground with a strong presence in growth categories
PROSPECTS AND OPPORTUNITIES
Small- and medium-sized enterprises to boost offer of seasonal chocolate and boxed assortments
Q-commerce to support chocolate confectionery with instant delivery model
Chocolate with toys to recover as children return fully to school while small packs are set to take off with on-the-go and impulse purchases
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 12 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 13 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 16 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing mobility offers opportunities for impulse purchases
Residual face mask wearing and cautious return to pre-pandemic norms slow recovery
Perfetti Van Melle Indonesia invests in digital marketing to gain a competitive edge
PROSPECTS AND OPPORTUNITIES
Health-positioned versions and the easing of face mask wearing are set to stimulate sales growth
Greater use of digital marketing to build brands, while small local grocery retailers are set to remain key in terms of distribution
Collaboration across industries to create hype for gum brands
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2017-2022
Table 25 Sales of Gum by Category: Value 2017-2022
Table 26 Sales of Gum by Category: % Volume Growth 2017-2022
Table 27 Sales of Gum by Category: % Value Growth 2017-2022
Table 28 Sales of Gum by Flavour: Rankings 2017-2022
Table 29 NBO Company Shares of Gum: % Value 2018-2022
Table 30 LBN Brand Shares of Gum: % Value 2019-2022
Table 31 Distribution of Gum by Format: % Value 2017-2022
Table 32 Forecast Sales of Gum by Category: Volume 2022-2027
Table 33 Forecast Sales of Gum by Category: Value 2022-2027
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slow recovery for sugar confectionery due to lingering pandemic effects
Modernisation and digitalisation create alternative avenues to small local grocers for sugar confectionery
Small local players gain ground on the leaders with economy offer
PROSPECTS AND OPPORTUNITIES
Price to remain a key factor, while health trends are likely to limit overall sales
Digital marketing focus on building brand awareness
Easing of pandemic restrictions set to shape sugar confectionery sales
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 36 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 37 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 43 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Protein/energy bars shows signs of recovery due to healthy living trend
Convenience stores and e-commerce continue to benefit from lingering pandemic effects
Consumers become promotion-driven as players compete to drive sales
PROSPECTS AND OPPORTUNITIES
Pandemic experience accelerates health and wellness mind-set among Indonesian consumers
Digital marketing becomes an important way to increase brand awareness and drive sales
Dried fruit is set to benefit from natural trend and see further development in the packaged format
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 56 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 57 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 58 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 59 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 61 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 62 Distribution of Snack Bars by Format: % Value 2017-2022
Table 63 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Impulse ice cream gains from lighter restrictions while take-home ice cream remains popular for economy, safety and sharing reasons
Strong competition from impulse and bulk formats limits multi-pack ice creams
Unilever Indonesia continues to lead while facing growing challenges from emerging players
PROSPECTS AND OPPORTUNITIES
Price and availability to remain key factors in Aices progress
Players leverage digital marketing to boost offline purchases
Collaborations set to add dynamism to the competitive landscape
Category Data
Table 68 Sales of Ice Cream by Category: Volume 2017-2022
Table 69 Sales of Ice Cream by Category: Value 2017-2022
Table 70 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 71 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 72 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 73 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 74 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 75 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 76 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 77 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 78 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 79 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 80 Distribution of Ice Cream by Format: % Value 2017-2022
Table 81 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 82 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 83 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vegetable, pulse and bread chips continues to develop and grow in line with rising health and wellness awareness
Real popularity of seafood snacks and meat snacks in Indonesia is hidden by large offer of unbranded and unpackaged products
Significant company activity featuring novelties and partnerships
PROSPECTS AND OPPORTUNITIES
Return to normality and wide selections offer savoury snacks strong consumption opportunities
Digital marketing grows in importance as players try to gain a competitive edge in a changing landscape
Further development and growth anticipated for e-commerce as more consumers appreciate the channels convenience, wide assortments and competitive pricing
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2022
Table 85 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 86 Sales of Savoury Snacks by Category: Value 2017-2022
Table 87 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 88 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 90 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 91 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 92 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 93 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 94 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 95 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
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