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Report
Snacks in Cameroon
Market Direction I 2023-07-07 I 60 Pages I Euromonitor
Growth in retail volume sales of snacks in Cameroon in 2023 is expected to be down slightly on 2022 and fall below the CAGR for the entire review period. Overall demand has remained subdued as high inflation fuelled by the global recovery from COVID-19 and Russia's invasion of Ukraine has continued to drive up unit prices and erode confidence and purchasing power among consumers. In several categories, upward pricing pressure has been exacerbated by the government's import substitution policy. M...
Euromonitor International's Snacks in Cameroon report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Snacks in Cameroon
Euromonitor International
July 2023
List Of Contents And Tables
SNACKS IN CAMEROON
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising unit prices continue to subdue overall demand
Tablets remains the largest and best performing category in retail volume terms
Chocolate confectionery still widely seen as a luxury snack option
PROSPECTS AND OPPORTUNITIES
Investment in digital sales and marketing strategies will continue to rise
Growth in local cocoa processing should boost chocolate confectionery consumption
Chococam and other domestic producers set to benefit from import substitution policy
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Manufacturers launch products with softer textures and longer-lasting flavours
Cameroonians continue to prioritise affordability in gum purchasing decisions
Flavours remain a focal point for innovation and brand differentiation efforts
PROSPECTS AND OPPORTUNITIES
Crackdown on roadside vendors should bolster gum sales via formal channels
Gum producers likely to target post-meal consumption occasions
Products with more advanced functional benefits could offer growth potential
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Youthful population and affordable prices ensure overall demand remains resilient
Boiled sweets still the largest category in volume terms as lollipops grows fastest
Tiger Brands continues to lead a relatively fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Cameroon's young demographic profile bodes well for sugar confectionery
Packaging changes and flavour innovation will remain popular marketing tactics
Rising health-consciousness should encourage development of reduced sugar options
CATEGORY DATA
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price hikes, recipe changes and shrinkflation depress demand for sweet biscuits
Plain and filled biscuits remain the most popular types in Cameroon
More artisanal producers introduce packaged and branded plantain chips
PROSPECTS AND OPPORTUNITIES
Demand for sweet biscuits should improve gradually as inflationary pressures ease
Local players expected to reinforce their dominance
Little potential for development of health and wellness options
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 56 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 57 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 58 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 59 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 61 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Informal sales continue to limit penetration of packaged/industrial ice cream
Retail volume growth slows as producers increase prices to cover rising costs
Impulse ice cream shows the fastest growth in retail volume terms
PROSPECTS AND OPPORTUNITIES
Dairy-based ice cream set to remain the dominant type in Cameroon
Popularity of "glacier moderne" should create premiumisation opportunities
Increasing consumer sophistication will stimulate flavour innovation
CATEGORY DATA
Table 63 Sales of Ice Cream by Category: Volume 2018-2023
Table 64 Sales of Ice Cream by Category: Value 2018-2023
Table 65 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 66 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 68 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 69 Distribution of Ice Cream by Format: % Value 2018-2023
Table 70 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 71 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong consumer preference for sweeter snacks continues to limit demand
Savoury snacks witnesses steeper price hikes than most categories
Supermarkets becomes the leading distribution channel in value terms
PROSPECTS AND OPPORTUNITIES
Busier lifestyles and changing snacking habits should provide growth opportunities
Domestic manufacturers likely to gain ground in savoury snacks
Interest in packaged and branded popcorn expected to increase
CATEGORY DATA
Table 74 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 75 Sales of Savoury Snacks by Category: Value 2018-2023
Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 77 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 79 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 80 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 82 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
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