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Report

Snacks in Cameroon

Market Direction I 2022-07-22 I 60 Pages I Euromonitor

Discounted by 10% to 2024-05-31

Cameroonian consumers remain very price sensitive, especially as the country continues to face a tough macroeconomic situation compounded by political crises that have hindered trade in the north and in English-speaking regions. Local consumers generally favour affordable snacks like sweet biscuits, tablets in chocolate confectionery and boiled sweets in sugar confectionery. Demand is much more limited for more expensive options, such as cookies, salty snacks and boxed. Increased demand for ice...

Euromonitor International's Snacks in Cameroon report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Snacks in Cameroon
Euromonitor International
July 2022

List Of Contents And Tables

SNACKS IN CAMEROON
EXECUTIVE SUMMARY
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Chocolate tablets drive growth, as dominant Chococam widens its distribution
Healthier chocolate gains traction
Increased import duties undermine demand for imported offerings
PROSPECTS AND OPPORTUNITIES
Expansion of the middle class will drive demand growth for chocolate confectionery
Artisanal producers will expand on the back of the deepening health and wellness trend
Supermarkets will grow in importance as a distribution channel
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Chewing gum is seen to help relaxation
Increase in smoking prevalence boosts demand
Sugar-free variants struggle to gain traction
PROSPECTS AND OPPORTUNITIES
Affordability and accessibility key driving factors behind the surge in future demand
International brands may become more visible
Informal sales by hawkers and roadside vendors set to remain significant
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Gum: % Value 2018-2022
Table 30 LBN Brand Shares of Gum: % Value 2019-2022
Table 31 Distribution of Gum by Format: % Value 2017-2022
Table 32 Forecast Sales of Gum by Category: Volume 2022-2027
Table 33 Forecast Sales of Gum by Category: Value 2022-2027
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
With children the main consumers, boiled sweets and lollipops are predominant
Wide distribution and marketing support help Tiger Brands to reinforce its leadership position
Traditional grocery retailers sell boiled sweets individually
PROSPECTS AND OPPORTUNITIES
An expanding and youthful population will remain the main driver of growth
More value-added products will be launched
Rise in smoking prevalence will boost demand for boiled sweets infused with menthol
CATEGORY DATA
Table 36 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 37 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 43 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plain biscuits remain dominant, but chocolate coated biscuits are growing in popularity
Modern grocery retail an increasingly important distribution channel
Fine Biscuits plots a comeback
PROSPECTS AND OPPORTUNITIES
Increased local production will help to keep pricing competitive
Local players will step up their marketing efforts
Health and wellness offerings will emerge
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 56 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 57 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 58 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 59 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 61 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased awareness of hygiene boosts demand for packaged ice cream
Private label dominates take-home ice cream
Growing number of ice cream parlours serve up a premium experience
PROSPECTS AND OPPORTUNITIES
With supermarkets expanding, private label will remain significant
The informal sector poses a big threat for the take-home category
Huge potential for growth in packaged single portion water ice cream
CATEGORY DATA
Table 63 Sales of Ice Cream by Category: Volume 2017-2022
Table 64 Sales of Ice Cream by Category: Value 2017-2022
Table 65 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 66 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 68 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 69 Distribution of Ice Cream by Format: % Value 2017-2022
Table 70 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 71 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Savoury biscuits rank a distant second to sweet biscuits
High pricing hobbles demand for imported potato chips
Roadside vendors dominate popcorn
PROSPECTS AND OPPORTUNITIES
Relatively high pricing will constrain growth
Supermarket expansion will make private label more widely available
Urbanisation will underpin growth
CATEGORY DATA
Table 74 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 75 Sales of Savoury Snacks by Category: Value 2017-2022
Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 77 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 79 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 80 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 82 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

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