Please Wait.....
Report
Smoothies - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 133 Pages I Mordor Intelligence
The Smoothies Market size is estimated at USD 5.48 billion in 2025, and is expected to reach USD 7.88 billion by 2030, at a CAGR of 7.51% during the forecast period (2025-2030).
Key Highlights
- The smoothies market is expected to witness substantial growth over the forecast period due to changing food habits, varying lifestyle patterns among the general population, and consumer trends shifting toward a healthy way of living. Over the past few years, the global smoothies market has witnessed a surge in market trends, with health boosters, such as superfoods, acai, chia seeds, and protein, that transform traditional smoothie products into functional supplements. These ingredients boost the immune system of consumers and provide a wide range of health benefits. The availability of ample raw materials across various regions has also been providing lucrative opportunities for manufacturers to produce smoothies at competitive costs and attract more customers while doing so. As per data published by the Directorate of Economics and Statistics (India), the production volume of fruits in the year 2022-2023 was 108.34 million metric tons. The fruits being cultivated across the region included bananas, mangos, papayas, and a variety of apples, among others.
- Moreover, the smoothies market has been growing over the past few years owing to consumer preferences shifting due to various factors, among which health consciousness has been one of the prominent reasons. Hence, several companies are pivoting their business model and are producing packaged iterations of their popular products, while franchises have been concentrating on meal delivery partners and drive-through services. Moreover, companies offering more nutritious products are thriving due to increased awareness regarding the consumption of healthy foods. Thus, the smoothies market is expected to grow owing to the change in consumer food habits, rising health consciousness, and an increase in the number of companies offering more nutritious products.
Smoothies Market Trends
Increasing Consumption of Fruit-based Smoothies Driving the Market
- Smoothies, which include large servings of fruits, are recommended as a healthy diet. Moreover, rising health consciousness among consumers, changing lifestyle and food habits, and health benefits are driving the fruit-based smoothie market's growth. Currently, the consumption habits of the majority of the population include skipping meals and using other snack foods as substitutes. The intake of carbohydrates, primarily when smoothies are made without sugar, is low. Thus, most gym trainers recommend smoothies to people planning to lose weight. Therefore, smoothies have emerged as perfect meal replacement products. Furthermore, they are healthier than other snack products and offer good taste, convenience, and portability.
- According to a survey conducted by the International Food Information Council in 2022, the word "fresh" was selected by nearly 37% of respondents in the United States as the best description of healthy food. This definition emerged as the most popular among participants. The second most commonly chosen definition, selected by almost 32% of respondents, was "low in sugar" as a characteristic of healthy food. Furthermore, 28% of customers considered foods containing fruits to be indicative of healthy choices. These factors are also anticipated to drive the market for fruit smoothies in the near future. Additionally, with the ongoing organic trend, many juice manufacturers have started launching smoothie products that are organic and feature clean, easy-to-read labels. Increased health consciousness, obesity control, and rising customer awareness about the composition of a product are the major factors behind the rise of natural and organic fruit smoothies in the market.
North America Accounts for the Major Market Share
- Among regional segments, North America accounts for a major market share, followed by Asia-Pacific. In North America, the United States accounted for the majority share in terms of consumption of healthy ingredients, owing to consumers' busy lifestyles and deteriorating health conditions. Moreover, rising health consciousness and busy lifestyles drive the adoption of convenience food. The consumption of fresh vegetables is increasing at a rapid pace, owing to the growing awareness of their health benefits. Consequently, several smoothie brands are launching products with vegetables, such as kale, spinach, pumpkins, beets, carrots, and cabbages.
- For instance, in September 2021, Clean Energy, a clean-label, plant-based sports nutrition company, announced the launch of its on-the-go smoothie packets containing only organic fruits and vegetables as its first product. These were made available in their debut flavor combinations of banana, strawberry, blueberry, spinach, and flaxseed, with Clean Energy claiming to provide the nutrition of a homemade smoothie. Consumers in North America are using fruit-blend smoothies, which include other ingredients, such as whey powder, herbal supplements, and nutritional supplements, to fulfill their optimum nutritional requirements. Post-workout fruit powders, meal-replacement fruit powders, nutrient-rich fruit powders, and low-carb powders are being launched in the market in response to the demand for healthy smoothies.
Smoothies Industry Overview
The global smoothie market is highly fragmented, owing to large regional and domestic players operating in different countries. Companies are increasingly focusing on mergers, expansions, acquisitions, partnerships, and new product development as strategic approaches to boost their brand presence among consumers. Some top companies offering smoothies in the market include Danone SA, PepsiCo Inc., The Coca-Cola Company, Bolthouse Farms Inc., and Focus Brands LLC.
Additionally, there have been many emerging companies that are offering their products in the market studied. These players have been actively using various strategies and designing various ad campaigns to position their products and drive demand for the same in the market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing Demand for Functional Beverages
4.2 Market Restraints
4.2.1 Availability of Alternative Health Drinks Products
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Fruit-based
5.1.2 Dairy-based
5.1.3 Other Product Types
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Smoothie Bars
5.2.3 Convenience Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Danone SA
6.3.2 Focus Brands LLC
6.3.3 Bolthouse Farms Inc.
6.3.4 Barfresh Food Group Inc.
6.3.5 The Coca-Cola Company
6.3.6 The Hain Celestial Group Inc.
6.3.7 PepsiCo Inc.
6.3.8 The Kraft Heinz Company
6.3.9 MTY Franchising Inc.
6.3.10 Smoothie King Franchises Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security