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Singapore Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update

Market Report I 2025-02-01 I 130 Pages I PayNxt360

According to PayNXT360, loyalty market in Singapore is expected to grow by 14.4% on annual basis to reach US$501.5 million in 2025.

In value terms, the loyalty market in the country has recorded a CAGR of 16.2% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 12.1% during 2025-2029. Loyalty market in the country is expected to increase from US$438.4 million in 2024 to reach US$792.9 million by 2029.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in Singapore. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Key Insights

Loyalty programs in Singapore are undergoing significant transformation, driven by changing consumer expectations and industry competition. Non-expiring points and cashback rewards have emerged as essential features, with programs like NTUC FairPrice's Link Rewards and DBS Bank's Live Fresh Cashback Credit Card catering to consumers seeking flexibility and tangible benefits. This trend reflects the growing demand for long-term value and convenience, particularly in retail and banking. As competition intensifies, companies that fail to adopt such consumer-centric models risk losing customer loyalty, while those that innovate further will solidify their position in the market.

In parallel, digital integration, sustainability initiatives, and collaborative ecosystems reshape the loyalty landscape. Programs like GrabRewards and Yuu Rewards Club exemplify the shift towards mobile-first and multi-brand strategies, appealing to Singapore's tech-savvy and interconnected population. Additionally, the rise of e-commerce platforms such as Shopee and Lazada has fueled tailored loyalty initiatives, while sustainability-focused programs like Singlife with Aviva align with government-led environmental goals. Together, these developments highlight the dynamic nature of Singapore's loyalty program ecosystem, where innovation, technology, and collaboration will drive future growth and engagement.

Emphasis on Non-Expiring Points and Cashback Rewards

- Consumers in Singapore increasingly prefer loyalty programs offering non-expiring points and cashback incentives. Programs such as NTUC FairPrice's Link Rewards and DBS Bank's Live Fresh Cashback Credit Card have gained traction by allowing members to accumulate rewards without expiration, fostering long-term engagement.
- The retail and financial services sectors are highly competitive in Singapore. Customers expect greater flexibility and tangible benefits for their loyalty. Retailers like NTUC FairPrice, which serves a significant portion of the population, incentivize everyday purchases through cashback or point-based rewards. Similarly, DBS Bank's cashback program caters to Singapore's tech-savvy population that prioritizes convenience and visible value in financial products.
- This trend will continue to grow as consumers increasingly demand value-driven loyalty programs. Businesses unable to offer flexible benefits such as non-expiring rewards risk losing customer engagement. Companies across the retail and banking sectors are expected to innovate further in this space to maintain relevance.

Rise of Group and Partner Loyalty Programs

- Collaborative loyalty programs, where consumers can earn and redeem rewards across multiple brands, are gaining popularity in Singapore. The Yuu Rewards Club, a collaboration between Dairy Farm International (DFI), Giant, 7-Eleven, and other brands, is a prime example. This program allows users to earn points from purchases at partner stores and redeem them across the network.
- Partnerships across retailers provide an expanded rewards ecosystem, appealing to Singaporean consumers who value convenience and diversity in benefits. Businesses benefit by sharing operational costs and expanding their customer base. This strategy is particularly effective in Singapore's dense urban population and interconnected shopping preferences.
- Such partnerships will likely expand, with new entrants collaborating to create competitive ecosystems. The success of Yuu Rewards will encourage other sectors, such as travel and hospitality, to adopt similar multi-brand loyalty programs.

Digitalization and Mobile Integration of Loyalty Programs

- There is a growing shift toward mobile app-based loyalty programs in Singapore. For instance, Grab's GrabRewards program allows users to earn points for every transaction on the platform, from ride-hailing to food delivery, and redeem these points for discounts and partner offers.
- Singapore has one of Southeast Asia's highest smartphone penetration rates, making mobile-first strategies essential. E-commerce platforms and digital services such as Grab leverage this behavior to integrate loyalty seamlessly into their apps. Consumers value the convenience of tracking, earning, and redeeming rewards in real-time, directly on their mobile devices.
- Digitalization of loyalty programs will become the norm. Companies that fail to adopt user-friendly mobile platforms risk losing relevance. Enhanced features like gamification, personalized rewards, and real-time notifications will drive customer engagement.

Popularity of Customer Reward Programs in Retail

- Loyalty programs tied to grocery and retail sectors dominate consumer preferences in Singapore. NTUC FairPrice's Link Rewards and Dairy Farm International's Yuu Rewards Club are widely recognized and frequently used programs.
- The essential nature of grocery shopping ensures consistent consumer participation in these programs. Retailers recognize this and offer tailored incentives, such as discounts and free products, directly impacting consumers' daily spending habits. For instance, Link Rewards offers points for purchases and exclusive member discounts on selected items.
- The dominance of retail-focused loyalty programs will likely continue, with retailers enhancing features such as real-time discounts and personalized promotions based on shopping behavior. This trend will reinforce customer retention and encourage higher spending per visit.

Growth of the E-Commerce Market Influencing Loyalty Programs

- The rapid growth of e-commerce platforms like Shopee and Lazada in Singapore has led to loyalty programs tailored specifically for online shoppers. Lazada's LazCoins and Shopee's Shopee Coins programs incentivize frequent purchases by offering discounts and cashback.
- E-commerce's convenience and growing adoption, accelerated by the COVID-19 pandemic, have created a need for platforms to differentiate themselves. Programs like LazCoins and Shopee Coins keep customers engaged by rewarding repeat purchases. Singapore's digitally literate population and preference for online shopping have further accelerated this trend.
- As e-commerce platforms expand their offerings, loyalty programs are expected to become more personalized, leveraging advanced analytics to recommend products and customize rewards. This trend will also drive increased competition among e-commerce players to retain customers.

Integration of Sustainability into Loyalty Programs

- An emerging trend in Singapore is the integration of sustainability into loyalty programs. For instance, Singlife with Aviva, an insurance provider, has a loyalty program that rewards customers for adopting eco-friendly behaviors, such as reducing their carbon footprint.
- Singapore's government initiatives promoting sustainability, such as the Green Plan 2030, have increased consumer awareness about eco-friendly practices.
- This trend is expected to gain momentum as sustainability becomes a critical focus for businesses and consumers. Companies integrating green initiatives into their loyalty strategies will strengthen their brand image and appeal to younger, eco-conscious demographics.

Competitive Landscape in Singapore's Loyalty Market

The loyalty market in Singapore is characterized by high competitive intensity, with dominant players such as NTUC FairPrice, DBS Bank, Grab, Shopee, and Lazada offering diverse and well-established programs. These players leverage innovative features like cashback, non-expiring rewards, and cross-sector collaborations to maintain their stronghold. While the market has some fragmentation due to smaller niche players, barriers to entry remain significant as new entrants struggle to differentiate themselves in a landscape dominated by large-scale programs and entrenched customer bases. The semi-consolidated structure gives major players a competitive advantage, with multi-brand programs like Yuu Rewards raising the bar for market participation.

Over the next 2-4 years, the competitive landscape will evolve through market consolidation, with larger players acquiring niche programs to expand their ecosystems. Adopting advanced analytics and AI will drive hyper-personalized offerings, while increased partnerships and the entry of regional players like Indonesia's GoTo and Malaysia's Boost will intensify competition. Regulatory changes, including stricter data privacy enforcement and consumer protection measures, shape a transparent and fair market. Additionally, the government's Green Plan 2030 pushes businesses to incorporate sustainability into their loyalty strategies, creating opportunities for eco-conscious niche players to carve out market segments. These factors will foster a dynamic and increasingly customer-focused loyalty market in Singapore.

Overview of Competitive Intensity

- The loyalty market in Singapore is highly competitive, with players from diverse sectors such as retail, banking, telecommunications, and e-commerce vying for consumer attention. Key players include NTUC FairPrice, DBS Bank, Grab, Shopee, Lazada, and Dairy Farm International (DFI). These companies dominate the market by offering programs tailored to consumer needs, such as cashback, non-expiring rewards, and sustainability-focused incentives.
- While large, well-established players dominate, the market also sees participation from smaller niche players, such as boutique retailers and specialty e-commerce platforms, contributing to market fragmentation. However, the presence of dominant players creates barriers for new entrants, who struggle to differentiate themselves in a market saturated with robust loyalty offerings.

Type of Players and Market Structure

The market is divided between large, multi-sector players and smaller, sector-specific operators:
- Companies like Grab and Yuu Rewards Club integrate offerings across multiple sectors, increasing customer convenience and engagement.
- NTUC FairPrice and DBS Bank focus on loyalty within their domains, leveraging their dominance in retail and financial services, respectively.
- Despite some fragmentation, a few key players wield significant market control due to their extensive customer bases and well-established loyalty programs. This semi-concentrated structure gives larger companies an edge in maintaining market leadership.
- While the loyalty market is not overly fragmented, multiple players across diverse industries create stiff competition. However, a few dominant players, such as Grab and NTUC FairPrice, control significant market share due to their broad customer base and frequent consumer touchpoints.
- Established players like NTUC FairPrice and DBS Bank have entrenched consumer bases, making it difficult for new entrants to attract customers.
- Programs like Yuu Rewards benefit from strong multi-brand collaborations, presenting a challenge for new entrants lacking similar networks.

Expected Competitive Landscape over the Next 2-4 Years

- Larger players will likely acquire smaller or niche loyalty programs to consolidate market share and enhance their offerings. For instance, partnerships between NTUC FairPrice and digital platforms like Grab could create stronger ecosystems covering physical and digital retail touchpoints.
- Advanced analytics and AI will be critical in loyalty programs, enabling hyper-personalized rewards and experiences. For example, Grab may leverage AI to recommend tailored rewards for frequent users based on their spending habits, enhancing user engagement and retention.
- We expect increased partnerships among competitors to create shared ecosystems similar to the Yuu Rewards Club model. For instance, a collaboration between e-commerce giants Shopee and Lazada could pool loyalty rewards, offering customers broader usage options and fostering co-opetition.
- Regional players from neighboring Southeast Asian markets, such as Indonesia's GoTo or Malaysia's Boost, will likely enter Singapore's loyalty market. These players will aim to tap into Singapore's affluent consumer base by offering competitive digital-first solutions and benefits tailored to local preferences.
- While dominant players consolidate their positions, niche players focusing on sustainability, hyper-local benefits, or innovative technologies will capture specific market segments. For instance, a loyalty program aligned with Singapore's Green Plan 2030, rewarding consumers for eco-friendly behaviors, could attract environmentally conscious customers.

Regulatory Changes in the Past 12 Months

Regulations affecting loyalty programs in Singapore focus primarily on consumer protection, data privacy, and competition laws, ensuring fair practices across industries. Notable regulatory developments include:
- Singapore's Personal Data Protection Act (PDPA) has seen updates in enforcement over the last 12 months, emphasizing stricter compliance with consumer data protection. Loyalty programs now face heightened scrutiny to ensure secure handling of customer data and transparency in how personal information is used to provide personalized rewards. Violations may result in fines or other legal repercussions, forcing companies to invest in better data security infrastructure.
- The Competition and Consumer Commission of Singapore (CCCS) has increased oversight on loyalty programs to ensure fair trade practices. Transparency in terms and conditions, especially concerning point expiry, redemption policies, and cashback offers, is now a regulatory priority. Programs found misleading consumers or employing restrictive clauses risk penalties, further ensuring a consumer-friendly landscape.
- Singapore's focus on sustainability is evident in the government's Green Plan 2030, which has encouraged businesses to align their loyalty programs with eco-friendly goals. Regulatory incentives have been introduced for companies adopting green practices, indirectly shaping loyalty strategies that reward environmentally conscious behaviors.

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer

2 Singapore Retail Sector Market Size Trend Analysis
2.1 Singapore Retail Industry Market Size, 2020-2029
2.2 Singapore Ecommerce Market Size, 2020-2029
2.3 Singapore POS Market Size Trend Analysis, 2020-2029

3 Singapore Loyalty Spend Market Size and Future Growth Dynamics
3.1 Singapore Loyalty Spend Market Size and Future Growth Dynamics, 2020-2029
3.2 Singapore Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2024
3.3 Singapore Loyalty Spend Share by Functional Domains, 2020-2029
3.4 Singapore Loyalty Spend by Loyalty Schemes, 2020-2029
3.5 Singapore Loyalty Spend by Loyalty Platforms, 2020-2029

4 Singapore Loyalty Programs Sector Insights and Outlook: Trends, Strategy, and Competitive Landscape
4.1 Analysis of Key Trends and Drivers
4.2 Competitive Landscape of Loyalty Programs in Singapore
4.3 Strategy and Innovation in Loyalty Programs Singapore

5 Singapore Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 Singapore Loyalty Schemes Spend Share by Loyalty Program Type, 2024
5.2 Singapore Spend by Point-based Loyalty Program, 2020-2029
5.3 Singapore Spend by Tiered Loyalty Program, 2020-2029
5.4 Singapore Spend by Mission-driven Loyalty Program, 2020-2029
5.5 Singapore Spend by Spend-based Loyalty Program, 2020-2029
5.6 Singapore Spend by Gaming Loyalty Program, 2020-2029
5.7 Singapore Spend by Free Perks Loyalty Program, 2020-2029
5.8 Singapore Spend by Subscription Loyalty Program, 2020-2029
5.9 Singapore Spend by Community Loyalty Program, 2020-2029
5.10 Singapore Spend by Refer a Friend Loyalty Program, 2020-2029
5.11 Singapore Spend by Paid Loyalty Program, 2020-2029
5.12 Singapore Spend by Cashback Loyalty Program, 2020-2029

6 Singapore Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel
6.1 Singapore Loyalty Schemes Spend Share by Channel, 2020-2029
6.2 Singapore Loyalty Spend by In-Store, 2020-2029
6.3 Singapore Loyalty Spend by Online, 2020-2029
6.4 Singapore Loyalty Spend by Mobile, 2020-2029

7 Singapore Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
7.1 Singapore Loyalty Schemes Spend Share by Business Model, 2020-2029
7.2 Singapore Loyalty Spend by Seller Driven, 2020-2029
7.3 Singapore Payment Instrument Driven Loyalty Program Spend, 2020-2029
7.4 Singapore Loyalty Spend by Other Segment, 2020-2029

8 Singapore Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
8.1 Singapore Loyalty Schemes Spend Share by Key Sectors, 2024 & 2029
8.2 Singapore Loyalty Schemes Spend in Retail, 2020-2029
8.3 Singapore Loyalty Schemes Spend in Financial Services, 2020-2029
8.4 Singapore Loyalty Schemes Spend in Healthcare & Wellness, 2020-2029
8.5 Singapore Loyalty Schemes Spend in Restaurants & Food Delivery, 2020-2029
8.6 Singapore Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029
8.7 Singapore Loyalty Schemes Spend in Telecoms, 2020-2029
8.8 Singapore Loyalty Schemes Spend in Media & Entertainment, 2020-2029
8.9 Singapore Loyalty Schemes Spend in Other, 2020-2029

9 Singapore Loyalty Schemes Spend in Key Sectors by Online Channel, 2024 & 2029
9.1 Singapore Online Loyalty Spend in Retail Segment, 2020-2029
9.2 Singapore Online Loyalty Spend in Financial Services, 2020-2029
9.3 Singapore Online Loyalty Spend in Healthcare & Wellness, 2020-2029
9.4 Singapore Online Loyalty Spend in Restaurants & Food Delivery, 2020-2029
9.5 Singapore Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029
9.6 Singapore Online Loyalty Spend in Telecoms, 2020-2029
9.7 Singapore Online Loyalty Spend in Media & Entertainment, 2020-2029
9.8 Singapore Online Loyalty Spend in Other Segment, 2020-2029

10 Singapore In-store Loyalty Spend in Key Sectors, 2024 & 2029
10.1 Singapore In-store Loyalty Spend in Retail Segment, 2020-2029
10.2 Singapore In-store Loyalty Spend in Healthcare & Wellness Segment, 2020-2029
10.3 Singapore In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029
10.4 Singapore In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029
10.5 Singapore In-store Loyalty Spend in Media & Entertainment Segment, 2020-2029
10.6 Singapore In-store Loyalty Spend in Other Sector, 2020-2029

11 Singapore Mobile App Loyalty Schemes Spend in Key Sectors, 2024 Vs 2029
11.1 Singapore Mobile App Loyalty Spend in Retail Segment, 2020-2029
11.2 Singapore Mobile App Loyalty Spend in Financial Services Segment, 2020-2029
11.3 Singapore Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2020-2029
11.4 Singapore Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029
11.5 Singapore Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029
11.6 Singapore Mobile App Loyalty Spend in Telecoms Segment, 2020-2029
11.7 Singapore Mobile App Loyalty Spend in Media & Entertainment Segment, 2020-2029
11.8 Singapore Mobile App Loyalty Spend in Other Segment, 2020-2029

12 Singapore Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
12.1 Singapore Loyalty Schemes Spend Share by Retail Segments, 2020-2029
12.2 Singapore Loyalty Retail Schemes Spend by Diversified Retailers, 2020-2029
12.3 Singapore Loyalty Retail Schemes Spend by Department Stores, 2020-2029
12.4 Singapore Loyalty Retail Schemes Spend by Specialty Stores, 2020-2029
12.5 Singapore Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2020-2029
12.6 Singapore Loyalty Retail Schemes Spend by Other, 2020-2029

13 Singapore Loyalty Schemes Spend Market Size and Future Growth Dynamics by Digital vs. Card-based
13.1 Singapore Loyalty Schemes Spend Share by Digital vs. Card-based, 2024 Vs 2029
13.2 Singapore Loyalty Spend by Card Based Access, 2020-2029
13.3 Singapore Loyalty Spend by Digital Access, 2020-2029

14 Singapore Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
14.1 Singapore Loyalty Schemes Spend Share by Consumer Type, 2024 Vs 2029
14.2 Singapore Loyalty Schemes Spend by B2B Consumers, 2020-2029
14.3 Singapore Loyalty Spend by B2C Consumers, 2020-2029

15 Singapore Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
15.1 Singapore Loyalty Schemes Spend Share by Membership Type, 2020-2029
15.2 Singapore Loyalty Membership Type Schemes Spend by Free, 2020-2029
15.3 Singapore Loyalty Membership Type Schemes Spend by Free + Premium, 2020-2029
15.4 Singapore Loyalty Membership Type Schemes Spend by Premium, 2020-2029

16 Singapore Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs, 2020-2029
16.1 Singapore Loyalty Spend by Embedded Loyalty Programs, 2020-2029
16.2 Singapore Loyalty Spend by Non-Embedded Loyalty Programs, 2020-2029

17 Singapore Loyalty Spend Share by use of AI, 2020-2029
17.1 Singapore Loyalty Spend by AI Driven Loyalty Program, 2020-2029
17.2 Singapore Loyalty Spend by Blockchain Driven Loyalty Program, 2020-2029

18 Singapore Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
18.1 Singapore Loyalty Platform Spend Share by Software Use Case, 2024 Vs 2029
18.2 Singapore Loyalty Software Platform Spend by Analytics and AI Driven, 2020-2029
18.3 Singapore Loyalty Software Platform Spend by Management Platform, 2020-2029

19 Singapore Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner
19.1 Singapore Loyalty Platform Spend Share by Vendor/ Solution Partner, 2024 Vs 2029
19.2 Singapore Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2020-2029
19.3 Singapore Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2020-2029

20 Singapore Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
20.1 Singapore Loyalty Platform Spend Share by Deployment, 2024 Vs 2029
20.2 Singapore Loyalty Deployment Platform Spend by Cloud, 2020-2029
20.3 Singapore Loyalty Deployment Platform Spend by On-Premise, 2020-2029

21 Singapore Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
21.1 Singapore Loyalty Spend Share by Software vs. Services, 2024 Vs 2029
21.2 Singapore Loyalty Spend by Software, 2020-2029
21.3 Singapore Loyalty Spend by Services, 2020-2029

22 Singapore Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
22.1 Singapore Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2024 Vs 2029
22.2 Singapore Loyalty Software Platforms Spend by Custom Built Platform, 2020-2029
22.3 Singapore Loyalty Software Platforms Spend by Off the Shelf Platform, 2020-2029

23 Singapore Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
23.1 Singapore Loyalty Spend Share by Age Group, 2024
23.2 Singapore Loyalty Spend Share by Income Level, 2024
23.3 Singapore Loyalty Spend Share by Gender, 2024

24 Further Reading
24.1 About PayNXT360
24.2 Related Research

Table 1: Singapore Retail Industry Market Size (US$ Million), 2020-2029
Table 2: Singapore Ecommerce Market Size (US$ Million), 2020-2029
Table 3: Singapore POS Market Size (US$ Million), 2020-2029
Table 4: Singapore Total Loyalty Spend (US$ Million), 2020-2029
Table 5: Singapore Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029
Table 6: Singapore Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029
Table 7: Singapore Spend by Point-based Loyalty Program (US$ Million), 2020-2029
Table 8: Singapore Spend by Tiered Loyalty Program (US$ Million), 2020-2029
Table 9: Singapore Spend by Mission-driven Loyalty Program (US$ Million), 2020-2029
Table 10: Singapore Spend by Spend-based Loyalty Program (US$ Million), 2020-2029
Table 11: Singapore Spend by Gaming Loyalty Program (US$ Million), 2020-2029
Table 12: Singapore Spend by Free Perks Loyalty Program (US$ Million), 2020-2029
Table 13: Singapore Spend by Subscription Loyalty Program (US$ Million), 2020-2029
Table 14: Singapore Spend by Community Loyalty Program (US$ Million), 2020-2029
Table 15: Singapore Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029
Table 16: Singapore Spend by Paid Loyalty Program (US$ Million), 2020-2029
Table 17: Singapore Spend by Cashback Loyalty Program (US$ Million), 2020-2029
Table 18: Singapore In-Store Loyalty Spend Value (US$ Million), 2020-2029
Table 19: Singapore Online Loyalty Spend Value (US$ Million), 2020-2029
Table 20: Singapore Mobile Loyalty Spend Value (US$ Million), 2020-2029
Table 21: Singapore Seller Driven Loyalty Program Spend (US$ Million), 2020-2029
Table 22: Singapore Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029
Table 23: Singapore Loyalty Spend by Other Segment (US$ Million), 2020-2029
Table 24: Singapore Loyalty Schemes Spend in Retail (US$ Million), 2020-2029
Table 25: Singapore Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029
Table 26: Singapore Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029
Table 27: Singapore Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Table 28: Singapore Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Table 29: Singapore Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029
Table 30: Singapore Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029
Table 31: Singapore Loyalty Schemes Spend in Other (US$ Million), 2020-2029
Table 32: Singapore Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 33: Singapore Online Loyalty Spend in Financial Services (US$ Million), 2020-2029
Table 34: Singapore Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029
Table 35: Singapore Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Table 36: Singapore Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Table 37: Singapore Online Loyalty Spend in Telecoms (US$ Million), 2020-2029
Table 38: Singapore Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029
Table 39: Singapore Online Loyalty Spend in Other Segment (US$ Million), 2020-2029
Table 40: Singapore In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 41: Singapore In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Table 42: Singapore In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Table 43: Singapore In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Table 44: Singapore In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Table 45: Singapore In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029
Table 46: Singapore Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 47: Singapore Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029
Table 48: Singapore Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Table 49: Singapore Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Table 50: Singapore Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Table 51: Singapore Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029
Table 52: Singapore Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Table 53: Singapore Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029
Table 54: Singapore Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029
Table 55: Singapore Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029
Table 56: Singapore Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029
Table 57: Singapore Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029
Table 58: Singapore Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029
Table 59: Singapore Loyalty Spend by Card Based Access (US$ Million), 2020-2029
Table 60: Singapore Loyalty Spend by Digital Access (US$ Million), 2020-2029
Table 61: Singapore Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029
Table 62: Singapore Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029
Table 63: Singapore Free Membership Category Spend (US$ Million), 2020-2029
Table 64: Singapore Free + Premium Membership Category Spend (US$ Million), 2020-2029
Table 65: Singapore Premium Membership Category Spend (US$ Million), 2020-2029
Table 66: Singapore Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Table 67: Singapore Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Table 68: Singapore Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029
Table 69: Singapore Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2020-2029
Table 70: Singapore Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029
Table 71: Singapore Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029
Table 72: Singapore Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2020-2029
Table 73: Singapore Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029
Table 74: Singapore Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029
Table 75: Singapore Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029
Table 76: Singapore Loyalty Spend by Software (US$ Million), 2020-2029
Table 77: Singapore Loyalty Spend by Services (US$ Million), 2020-2029
Table 78: Singapore Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029
Table 79: Singapore Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029

Figure 1: PayNXT360's Methodology Framework
Figure 2: Singapore Retail Industry Market Size (US$ Million), 2020-2029
Figure 3: Singapore Ecommerce Market Size (US$ Million), 2020-2029
Figure 4: Singapore POS Market Size (US$ Million), 2020-2029
Figure 5: Singapore Total Loyalty Spend (US$ Million), 2020-2029
Figure 6: Singapore Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2024
Figure 7: Singapore Loyalty Spend Share by Functional Domains (%), 2020-2029
Figure 8: Singapore Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029
Figure 9: Singapore Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029
Figure 10: Singapore Loyalty Schemes Spend Share by Loyalty Program Type (%), 2024
Figure 11: Singapore Spend by Point-based Loyalty Program (US$ Million), 2020-2029
Figure 12: Singapore Spend by Tiered Loyalty Program (US$ Million), 2020-2029
Figure 13: Singapore Spend by Mission-driven Loyalty Program, 2020-2029
Figure 14: Singapore Spend by Spend-based Loyalty Program (US$ Million), 2020-2029
Figure 15: Singapore Spend by Gaming Loyalty Program (US$ Million), 2020-2029
Figure 16: Singapore Spend by Free Perks Loyalty Program (US$ Million), 2020-2029
Figure 17: Singapore Spend by Subscription Loyalty Program (US$ Million), 2020-2029
Figure 18: Singapore Spend by Community Loyalty Program (US$ Million), 2020-2029
Figure 19: Singapore Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029
Figure 20: Singapore Spend by Paid Loyalty Program (US$ Million), 2020-2029
Figure 21: Singapore Spend by Cashback Loyalty Program (US$ Million), 2020-2029
Figure 22: Singapore Loyalty Schemes Spend Share by Channel (%), 2020-2029
Figure 23: Singapore In-Store Loyalty Spend Value (US$ Million), 2020-2029
Figure 24: Singapore Online Loyalty Spend Value (US$ Million), 2020-2029
Figure 25: Singapore Mobile Loyalty Spend Value (US$ Million), 2020-2029
Figure 26: Singapore Loyalty Schemes Spend Share by Business Model (%), 2020-2029
Figure 27: Singapore Seller Driven Loyalty Program Spend (US$ Million), 2020-2029
Figure 28: Singapore Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029
Figure 29: Singapore Loyalty Spend by Other Segment (US$ Million), 2020-2029
Figure 30: Singapore Loyalty Schemes Spend Share by Key Sectors (%), 2024 & 2029
Figure 31: Singapore Loyalty Schemes Spend in Retail (US$ Million), 2020-2029
Figure 32: Singapore Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029
Figure 33: Singapore Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029
Figure 34: Singapore Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Figure 35: Singapore Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Figure 36: Singapore Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029
Figure 37: Singapore Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029
Figure 38: Singapore Loyalty Schemes Spend in Other (US$ Million), 2020-2029
Figure 39: Singapore Online Cashback Spend by Financial Services (US$ Million), 2024 & 2029
Figure 40: Singapore Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 41: Singapore Online Loyalty Spend in Financial Services (US$ Million), 2020-2029
Figure 42: Singapore Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029
Figure 43: Singapore Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Figure 44: Singapore Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Figure 45: Singapore Online Loyalty Spend in Telecoms (US$ Million), 2020-2029
Figure 46: Singapore Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029
Figure 47: Singapore Online Loyalty Spend in Other Segment (US$ Million), 2020-2029
Figure 48: Singapore In-store Loyalty Spend in Key Sectors (%), 2024 & 2029
Figure 49: Singapore In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 50: Singapore In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Figure 51: Singapore In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Figure 52: Singapore In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Figure 53: Singapore In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Figure 54: Singapore In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029
Figure 55: Singapore Mobile App Loyalty Schemes Spend in Key Sectors (%), 2024 & 2029
Figure 56: Singapore Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 57: Singapore Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029
Figure 58: Singapore Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Figure 59: Singapore Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Figure 60: Singapore Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Figure 61: Singapore Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029
Figure 62: Singapore Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Figure 63: Singapore Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029
Figure 64: Singapore Loyalty Schemes Spend Share by Retail Segments (%), 2020-2029
Figure 65: Singapore Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029
Figure 66: Singapore Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029
Figure 67: Singapore Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029
Figure 68: Singapore Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029
Figure 69: Singapore Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029
Figure 70: Singapore Loyalty Schemes Spend Share by Accessibility (%), 2024 Vs 2029
Figure 71: Singapore Loyalty Spend by Card Based Access (US$ Million), 2020-2029
Figure 72: Singapore Loyalty Spend by Digital Access (US$ Million), 2020-2029
Figure 73: Singapore Loyalty Schemes Spend Share by Consumer Type (%), 2024 Vs 2029
Figure 74: Singapore Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029
Figure 75: Singapore Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029
Figure 76: Singapore Loyalty Schemes Spend Share by Membership Type (%), 2020-2029
Figure 77: Singapore Free Membership Category Spend (US$ Million), 2020-2029
Figure 78: Singapore Free + Premium Membership Category Spend (US$ Million), 2020-2029
Figure 79: Singapore Premium Membership Category Spend (US$ Million), 2020-2029
Figure 80: Singapore Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs (%), 2020-2029
Figure 81: Singapore Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Figure 82: Singapore Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Figure 83: Singapore Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2020-2029
Figure 84: Singapore Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029
Figure 85: Singapore Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2020-2029
Figure 86: Singapore Loyalty Platform Spend Share by Software Use Case (%), 2024 Vs 2029
Figure 87: Singapore Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029
Figure 88: Singapore Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029
Figure 89: Singapore Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2024 Vs 2029
Figure 90: Singapore Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2020-2029
Figure 91: Singapore Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029
Figure 92: Singapore Loyalty Platform Spend Share by Deployment (%), 2024 Vs 2029
Figure 93: Singapore Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029
Figure 94: Singapore Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029
Figure 95: Singapore Loyalty Spend Share by Software vs. Services (%), 2024 Vs 2029
Figure 96: Singapore Loyalty Spend by Software (US$ Million), 2020-2029
Figure 97: Singapore Loyalty Spend by Services (US$ Million), 2020-2029
Figure 98: Singapore Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2024 Vs 2029
Figure 99: Singapore Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029
Figure 100: Singapore Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029
Figure 101: Singapore Loyalty Spend Share by Age Group (%), 2024
Figure 102: Singapore Loyalty Spend Share by Income Level (%), 2024
Figure 103: Singapore Loyalty Spend Share by Gender (%), 2024

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