Please Wait.....
Report
Self-service BI - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 123 Pages I Mordor Intelligence
The Self-service BI Market is expected to register a CAGR of 15.5% during the forecast period.
Key Highlights
- Self-Service BI aids business operators from non-analytical backgrounds to make insights and data analyses. The Self-service BI market is facing a growing demand for the business fields attributed to its capability to convert business establishments into efficient data-driven organizations or businesses. The Self-service BI market is projected to grow over the forecast period owing to its capacity to decentralize the business analytical process.
- The Self-Service BI market serves as an advantage to non-technical business customers for studying and analyzing data insights by guiding down the business data. The self-service BI market is rapidly rising because of the shift from conventional BI tools for business data analysis to contemporary BI tools, along with the growing market of structured and unstructured data.
- The principal drivers for the global self-service BI market are the rising demand for generating in-depth competitive data analysis and expanding the business data volume. Other factors that amplify and boost the growth of the global self-service BI market include persistent changing businesses, the need for an improved analytic-driven organization, and the inability to meet business requests within the stipulated time.
- Furthermore, substantial initial capital expenditure is necessary to install self-service BI systems which act as a hindrance to the market.
- During the Covid-19 pandemic, the self-service BI market rose as companies throughout the globe used BI and analytics to implement their goals and plans for survival. The expanding adoption of the work-from-home idea in areas such as IT and telecom, media and entertainment, healthcare, e-commerce, retail, and BFSI had increased demand for the self-service BI market.
Self-service BI Market Trends
Self-Service BI has a Dominant Role in Marketing and Sales
- With the bulks of data available today, banks can collect formerly unimaginable information about every customer, giving them a better understanding of customers' wants and helping them to address these needs and wants proactively.
- It also permits diverse departments within a bank, such as marketing, and sales, to work more closely as a single unit. Rather than pushing out products to all clients, banks can now merge BI and sales force automation tools to market products tailored to consumers' present situations, whether they're constructing new homes, opening small companies, or starting families.
- As a result of digitalization and the fast adoption of several technological advancements in recent years, the banking sector is quickly expanding. The emergence of technology and tools such as business intelligence and data analytics has aided banks in adopting all essential standards and keeping competitive while serving today's modern customer's digital requirements. These solutions aid financial organizations in making more informed financial and operational decisions. This is further driving the market growth.
- In fact, financial services companies using BI reported a 7 percent enhancement in cross-sell and up-sell incomes. BI also provides banks with up-to-date information on their most profitable clientele and the banking choices they make. Banks can use that info to hold high-value customers, market the correct products to them and select which products to invest in for the maximum return.
North America Dominates the Self-service BI Market
- The North American region has a significant share of the Self-Service BI market. Major key players like IBM Corporation, Oracle Corporation, and Microsoft Corporation are expected to boost market development in the region. In addition, factors such as increasing competition, intense R & D activities in technology, and an evolving trend of data proliferation are surging the market expansion in North America.
- Technical advancement and innovation for business management analytics for their production, sales, and advances in the US and Canada are mainly responsible for this region's growth and development. The United States economy boasts of a highly-developed and technologically or scientifically advanced services area, which accounts for nearly 80% of its output.
- Large US companies also play a vital role on a global scale, accounting for about one-fifth of the Fortune Global 500. Canada is experiencing increased output and efficacy in its sectors, which is a major aspect favoring its business intelligence market.
- The vital markets are also being presented by prospects like the upgraded efficiency of BI tools, increasing acceptance of cloud computing in the BI market, and varying landscape due to augmented Big Data adoption.
- As per Cisco Systems, near around 50% of ERP projects failed because of the lack of data integration. ERP software restrictions have encouraged the development of BI tools across the region. Further, this expansion will continue as BI enters new verticals across industries, which is further bolstering the self-service BI market's growth in the coming years.
- For instance, in December 2022, ThoughSpot, the Modern Analytics company, and dbt Labs, an analytics engineering provider, established a formal partnership to deliver self-service analytics to the modern data stack. The new collaboration between dbt Labs and ThoughtSpot allows for an exponential rise in the value of analytics engineering work by making it easily available to every business person through search.
Self-service BI Industry Overview
The Self-Service BI Market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability.
In June 2022, Basis Technologies, a cloud-based workflow automation and business intelligence software provider for marketing and advertising, announced the introduction of a data visualization solution that streamlines campaign reporting through live customized dashboards. The feature streamlines time-consuming reporting operations and minimizes the number of repeated manual operations necessary to produce and deliver digital advertising reports.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
4.4 Impact of COVID-19 on the Market
4.5 Market Drivers
4.5.1 The Growing Volume of Business Data
4.5.2 Augmented Need for In-Depth Competitive Insights
4.6 Market Restraints
4.6.1 Large Investment Costs
4.6.2 Lack of Data Governance
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Software
5.1.2 Services
5.2 By Application
5.2.1 Predictive Asset Maintenance
5.2.2 Fraud and Security Management
5.2.3 Sales and Marketing Management
5.2.4 Risk and Compliance Management
5.2.5 Supply Chain Management and Procurement
5.2.6 Operations Management
5.2.7 Customer Engagement and Analysis
5.3 By Deployment Model
5.3.1 On-Demand
5.3.2 On-Premises
5.4 By End-User Industry
5.4.1 Healthcare
5.4.2 Manufacturing
5.4.3 BFSI
5.4.4 Retail and E-commerce
5.4.5 Telecommunications
5.4.6 Media and Entertainment
5.4.7 Transportation and Logistics
5.4.8 Energy and Utilities
5.4.9 Government and Defense
5.5 Geography
5.5.1 North America
5.5.2 Europe
5.5.3 Asia Pacific
5.5.4 South America
5.5.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 IBM
6.1.2 Oracle Corporation
6.1.3 Microsoft Corporation
6.1.4 SAP SE
6.1.5 SAS Institute
6.1.6 Tableau Software
6.1.7 Qlik Technologies, Inc.
6.1.8 Microstrategy, Inc.
6.1.9 Tibco Software
6.1.10 ZOHO Corporation
6.1.11 Dataphine
6.1.12 Looker
7 INVESTMENT ANALYSIS
8 FUTURE OF THE MARKET
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security