Please Wait.....
Report
Saudi Arabia Poultry - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 80 Pages I Mordor Intelligence
The Saudi Arabia Poultry Market is expected to register a CAGR of 4.11% during the forecast period.
Key Highlights
- The poultry sector in Saudi Arabia is one of the largest and fastest growing due to the large consumption of animal-based foods, especially poultry meat, in the country. Poultry production in Saudi Arabia jumped from 900,000 MT in 2020 to 910,000 MT in 2021, based on official data released by the Saudi Ministry of Environment, Water and Agriculture (MEWA).
- Although this accounted for more than half the domestic consumption, more is needed to meet domestic demand. Therefore, there is significant government support for the industry led by the MEWA, such as raising the percentage of investment in the industry in cooperation with the private sector.
- A recent deal led to the planned investment of USD 4.5 billion into the industry until 2025. Besides this, under Vision 2030, the Saudi government encourages foreign companies to invest in the Saudi market, especially poultry farms. It also offers 100% ownership to local producers and direct access to production-based subsidies to local poultry farmers. Furthermore, leading companies in the country are strategically expanding their customer base and market share.
- For instance, in 2022, Almarai, one of the most prominent Saudi dairy farms and the third largest chicken meat producer, announced a massive poultry expansion plan at US$ 1.8 billion, doubling its poultry production over the next five years. Thus, government interventions and company expansion plans are among the key factors anticipated to boost the growth of the poultry market in Saudi Arabia in the following years.
Saudi Arabia Poultry Market Trends
Demand for Processed Poultry Drives the Market
- Increasing disposable incomes, a rising percentage of the working population, and the growing preference for animal-based diets are primary factors driving the growth of processed and poultry meat consumption in the country. The increasing number of food outlets further impels market growth.
- Due to technological innovations in the food processing industry, poultry products are available in different formats, from chilled and frozen through shelf-stable and microwaveable to prepared mixes. As these products are ready-to-eat and convenient to cook, the increasing consumer spending on processed food products with high nutritional value due to busy lifestyles and changing dietary patterns bolsters market growth.
- The rapid growth of take-home or takeaway eating options driven by the rising penetration of online retail channels nationwide is fueling market growth. Furthermore, major players, like Al Kabeer Group ME and Almarai Company, offer a wide assortment of halal-certified ready-to-eat and ready-to-cook poultry products that can be prepared quickly, encompassing samosas, spring rolls, nuggets, fillets, kababs, sausages, and burger patties.
- Apart from this, the rising trend of premiumization, the launch of innovative processed poultry meat products, and increased focus on hyper-branding and modern retailing are some significant factors expected to positively influence the demand for poultry products in Saudi Arabia during the forecast period.
Broiler Meat is the Most Preferred Choice Amongst a Large Section of the Population
- Changing dietary patterns due to the busy lifestyles of working people in the country and a growing preference for ready-to-eat and convenient products have increased demand for packaged food products, including broiler meat. These products are readily available in various formats, from fresh to chilled and frozen, are easy to prepare, and can be refrigerated for prolonged periods.
- Amongst all the formats, fresh broiler meat is widely preferred in the country due to increased health consciousness and preference for high nutritional animal-based foods among a large section of the country's population. Compared to processed meat, fresh meat is usually low in unhealthy fats and contains all the amino acids. It also provides several health benefits, such as improving overall heart health, reducing inflammation, boosting energy levels, and helping with weight loss.
- The increasing prevalence of chronic health conditions further drives the market growth. Besides this, local market players focus on partnerships with global players to expand their product reach.
- For instance, in 2022, Tamiah Foods and Tyson Foods signed a partnership agreement wherein Tyson Foods acquired 15% stakes in Agriculture Development Company, a subsidiary of Tamiah. Therefore, increasing investments by market players are expected to drive the demand for broiler meat during the forecast period.
Saudi Arabia Poultry Industry Overview
The Saudi Arabian poultry market is highly competitive, with market players like Al-Watania Poultry, Almarai Co., Americana Group Inc., Sunbulah Group, and Tanmiah Food Group. Al-Watania Poultry. These players are entering into strategic partnerships to enhance their consumer base and presence in the country.
For instance, in November 2021, Al Watania Poultry and Americana Group partnered to develop local content in the poultry sector and provide markets with fresh, high-quality, and reliable products. Furthermore, the players are increasing their spending on marketing and R&D and expanding their capacities to maintain their positions in the market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Escalating Demand for Processed Poultry Products
4.1.2 Favorable Government Initiatives to Boost Production
4.2 Market Restraints
4.2.1 Rising Vegan Trend among Young Consumers
4.2.2 Deeper Penetration of Red Meat Across Saudi Arabia
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Eggs
5.1.2 Broiler Meat
5.1.3 Processed Meat
5.1.3.1 Nuggets and Popcorn
5.1.3.2 Burgers
5.1.3.3 Mortadella
5.1.3.4 Franks, Sausages, and Hot Dogs
5.1.3.5 Marinated Poultry Products
5.1.3.6 Other Processed Poultry Meats
5.2 Distribution Channel
5.2.1 On-Trade
5.2.2 Off-Trade
5.2.2.1 Hypermarkets/Supermarkets
5.2.2.2 Conveience Stores
5.2.2.3 Online Retail
5.2.2.4 Other Distribution Channel
6 COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Al Watania Poultry
6.3.2 Almarai Company Limited
6.3.3 Saudi Radwa Food Company Ltd
6.3.4 Al Kabeer Group Me
6.3.5 Balady Poultry Trading Company
6.3.6 Sunbulah Group
6.3.7 Arabian Farms Development Company Ltd
6.3.8 Americana Group Inc.
6.3.9 Tanmiah Food Company
6.3.10 Almunajem Foods Co.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security