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Saudi Arabia Mattress - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 120 Pages I Mordor Intelligence
The Saudi Arabia Mattress Market size is estimated at USD 761.91 million in 2025, and is expected to reach USD 991.55 million by 2030, at a CAGR of 5.41% during the forecast period (2025-2030).
The mattress market in Saudi Arabia is witnessing robust growth, driven by several key factors. Rising consumer consciousness about the significance of sleep quality is prompting them to invest in premium mattresses. Consequently, the demand for technologically advanced, ergonomically designed mattresses tailored to individual comfort preferences is surging. Additionally, the proliferation of e-commerce platforms has made mattress shopping more convenient, enabling customers to research and purchase products online, thereby expanding the market's reach. Moreover, the region's urbanization trend is leading to a surge in apartment living, often characterized by limited space. This, in turn, is fueling the demand for compact and versatile mattress options, like memory foam and foldable variants.
Heightened concerns about health and back issues drive the demand for orthopedic and eco-friendly mattresses. These offerings prioritize comfort and align with the increase in health consciousness among consumers. The rising work-from-home culture and the popularity of home improvement endeavors, including mattress upgrades, are poised to propel the growth of the Saudi Arabian mattress market.
The rise in Saudi Arabia's population and homeownership rates is fueling a surge in mattress sales, specifically for orthopedic and therapeutic variants. The market is experiencing a notable uptick in investments, especially in residential properties and critical sectors such as healthcare and hospitality. This surge in investments is in anticipation of the projected increase in demand. As consumer spending rises and awareness about the significance of quality sleep grows, retail and institutional sales, notably to hospitals and hotels, are on the upswing. Notably, king-size mattresses are in high demand, driven by larger family sizes and a trend toward taller average heights. This surge in demand has led several new mattress manufacturers to emerge. Among the mattress types, spring mattresses dominate the market, particularly pocket spring ones.
Saudi Arabia Mattress Market Trends
Rising Homeownership is Boosting the Demand For Mattresses in Saudi Arabia
The rising population in Saudi Arabia, which is anticipated to reach 39 million by the coming year, is driving an uptick in homeownership rates, fueling the demand for residential mattresses. Projections indicate a significant rise in the number of households in Saudi Arabia, with an increase of 2.15% in 2024. Saudi Arabia is experiencing a notable urban migration trend, particularly emphasizing its younger population. This surge is significantly straining the country's housing supply. This demographic shift, with over 60% of the population under 30, is poised to drive the demand for mattresses.
In response to the housing demand, the Saudi Arabian government is implementing strategies to boost home ownership, which is projected to rise by 5% over the next five years. To address the housing shortage, Saudi Arabia actively seeks private investments, aiming for nearly USD 50 billion to construct an additional 400,000 homes. The Ministry collaborates with interested businesses to develop villas and multi-story apartment buildings on government and private land. This initiative is part of the Vision 2030 plan, which aims to increase the rate of home ownership in Saudi Arabia to 70%. The burgeoning population and the government's proactive measures further underscore the need for mattresses in the country.
Growth in Tourism is Expected to Drive the Growth of this Market
Under the leadership of Deputy Crown Prince Muhammad Bin Salman, the Saudi Vision 2030 initiative is set to elevate tourism's contribution to the economy by 18% in the coming years. Central to this vision is the establishment of an Islamic museum, poised to become a major driving factor for the surging number of tourists, especially the foreign pilgrims flocking for Haj and Umrah. This year alone, the country hosted over 19 million pilgrims, and with the museum's debut, these figures are expected to climb. As tourism numbers swell, there is a corresponding surge in the demand for accommodation facilities and, consequently, a heightened need for mattresses.
The National Heritage and Saudi Commission for Tourism are actively courting private-sector investments, complementing government funding, across various tourism sub-sectors. Their ambitious agenda encompasses hotel and furnished apartment developments, restaurant and cafe enhancements, upgraded visitor amenities, bolstered decentralized tourism agencies, regional expertise, and stringent quality assurance measures. All these efforts are boosting the growth of Saudi Arabia's mattress market.
Saudi Arabia Mattress Industry Overview
The Saudi Arabian mattress market is fragmented, with numerous local and global brands vying for dominance. While Serta and Sealy are prominent players, many smaller manufacturers and retailers contribute to the market's diversity. This fragmentation translates into a vast array of consumer products spanning various price ranges, materials, and features. Consequently, consumers enjoy a broad spectrum of choices, while manufacturers and retailers face heightened competition. The major players include King Koil, Intercoil, Sleep High, Tempur Sealy, and Serta.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rise in the Number of Nuclear Families
4.2.2 Rising Trend of Health-Related Disorders
4.3 Market Restraints
4.3.1 Price Volatility
4.4 Value Chain Analysis
4.5 Porter's Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Insights into Technological Innovation in the Industry
4.7 Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Inner Spring
5.1.2 Memory Foam
5.1.3 Latex
5.1.4 Other Types
5.2 By Application
5.2.1 Residential
5.2.2 Commercial
5.3 By Distribution Channel
5.3.1 Online
5.3.2 Offline
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 SleepHigh
6.2.2 Tempur Sealy
6.2.3 King Koil
6.2.4 Intercoil
6.2.5 ALMazro
6.2.6 Serta
6.2.7 AI Rajhi group
6.2.8 AI-Mutlaq
6.2.9 Sleepnice*
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 DISCLAIMER
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