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Report
Saudi Arabia Home Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-02-09 I 130 Pages I Mordor Intelligence
Saudi Arabia Home Appliances Market Analysis
The Saudi Arabia home appliances market is expected to grow from USD 3.51 billion in 2025 to USD 3.72 billion in 2026 and is forecast to reach USD 4.99 billion by 2031 at 6.01% CAGR over 2026-2031. This momentum mirrors Vision 2030's economic diversification agenda, which accelerates residential construction, smart-city roll-outs, and infrastructure upgrades across the Kingdom. The surge in giga-projects such as NEOM, Diriyah, and ROSHN developments feeds sustained demand for premium, connected appliances, while stricter Saudi Standards, Metrology, and Quality Organization (SASO) efficiency rules hasten replacement cycles and boost sales of inverter-grade air conditioners and A-rated refrigerators. Disposable-income gains, reflected in national homeownership rising to 65.4% in 2024, encourage premiumization across built-in kitchen suites and smart washing machines. Omnichannel retailing reshapes the competitive field as e-commerce captures incremental share on the back of 32% annual growth in Saudi online spending. Meanwhile, localized production-backed by Alat, MODON, and private-sector joint ventures-reduces import exposure and fosters technology transfer, yet leaves manufacturers exposed to near-term input-cost volatility and logistics hurdles.
Saudi Arabia Home Appliances Market Trends and Insights
Vision 2030 giga-projects accelerating smart-home adoption
Giga-projects are embedding smart-infrastructure blueprints that require connected refrigerators, dishwashers, and HVAC systems able to interface with energy-management platforms. NEOM's ENOWA-operated grid already pilots appliance-level demand response that trims peak loads by remote adjustment. The USD 5 billion AI data-center venture between NEOM and DataVolt, slated for 2028, underpins ultra-low-latency services for appliance voice control and predictive maintenance. Six Saudi cities now rank in the IMD Smart-City index, reinforcing the nationwide backbone for IoT-appliance deployment. The state-backed Alat initiative adds a dedicated "Smart Appliances" business unit forecasting 39,000 direct jobs by 2030, catalyzing local design of Matter-enabled devices. Manufacturers that certify appliances for these platforms secure preferred-supplier status in giga-project residential clusters and hospitality zones.
Energy-efficiency regulations spurring replacement sales
SASO broadens minimum-performance thresholds and stand-by power limits across televisions, dryers, and microwaves, referencing EU ErP standards EN 50564 and EN 50643. Draft SASO 2874 for large-capacity air conditioners introduces 10% tolerance windows between rated and tested performance to smooth compliance pathways while tightening real-world energy use. A national window-A/C swap program launched in April 2025 targets the removal of legacy R-22 units, redirecting demand to inverter-driven R-410A systems that command higher price points. Enforcement success-91% compliance in 2024-has made energy labels a core purchase criterion and nudged households toward premium models with smart energy dashboards.
Supply-chain price volatility
Ocean-freight swings and commodity shocks compress margins as the Kingdom imports most finished goods and sub-assemblies. Additional compliance layers-such as mandatory USB-C chargers from January 2025-raise certification costs and complicate production planning. Chinese OEM overcapacity triggers unpredictable export pricing, demonstrated by lithium-carbonate declines that cut storage-module quotes below 0.5 CNY/Wh, unsettling appliance battery suppliers. While MODON's USD 14.9 billion in localization deals aims to shorten supply lines, greenfield factories will not contribute meaningful volumes until later in the decade. Brands hedge risk via multi-origin sourcing and currency-hedging programs; however, near-term retail pricing stays sensitive to global cost spikes, tempering volume growth.
Other drivers and restraints analyzed in the detailed report include:
Rising disposable income & premiumizationE-commerce & omnichannel retail growthWater scarcity rules limiting high-water washers
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Refrigerators retained a 30.86% Saudi Arabia home appliances market share in 2025, thanks to indispensability and rising floor-area standards in new housing. Energy-rating upgrades and demand for larger French-door formats sustain value growth. Air fryers, posting a 6.80% forecast CAGR, epitomize health-conscious meal-prep trends and benefit from promotional pricing-Midea units retail between SAR 279 and SAR 439 after discounts. The Saudi Arabia home appliances market size for small-appliance categories advances fastest as consumers replace legacy cooking methods. Washing machines command a stable share, driven by cultural preferences for high-capacity front loaders with abaya cycles. Regulatory pushes toward eco-detergent compatibility and lower stand-by power spur premium launches such as TCL's P680 washer-dryer with Wi-Fi diagnostics. Dishwashers, once niche, gain traction in newly built apartments where space-saving built-ins complement modern cabinetry.
Manufacturers differentiate via refrigerant transitions, vitality-cool zones, and AI freshness algorithms. Samsung's R-410A line achieves higher SEER values than legacy R-22 systems, responding to SASO mandates and enabling premium price positioning. Meanwhile, fast-cycle innovation in kettles, blenders, and food processors captures casual cooks and expatriate professionals seeking time-saving gadgets.
The Saudi Arabia Home Appliances Market Report is Segmented by Product (Major Home Appliances: Refrigerators, Freezers, Washing Machines, and More), Distribution Channel (Multi-Brand Stores, Exclusive Brand Outlets, Online, Other Distribution Channels), and Geography (Riyadh Province, Makkah & Jeddah Province, Eastern Province, Madinah Province, Rest of Saudi Arabia). The Market Forecasts are Provided in Terms of Value (USD).
List of Companies Covered in this Report:
LG Electronics Samsung Electronics Whirlpool Corporation Haier Smart Home Panasonic Corporation Midea Group BSH Hausgerate (Bosch-Siemens) Electrolux AB Hisense Group TCL Technology Hitachi Global Life Solutions Daikin Industries Gree Electric Sharp Corporation Ariston Thermo GE Appliances (Haier) Nikai Group Al-Jabr Trading (Haier KSA) Zamil Air Conditioners Al-Falak Electronic Products
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 Introduction
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 Research Methodology
3 Executive Summary
4 Market Landscape
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising disposable income & premiumisation
4.2.2 Urbanisation & housing expansion
4.2.3 Energy-efficiency regulations spurring replacement sales
4.2.4 E-commerce & omnichannel retail growth
4.2.5 Vision 2030 giga-projects accelerating smart-home adoption
4.2.6 Residential solar rollout driving inverter-grade demand
4.3 Market Restraints
4.3.1 Supply-chain price volatility
4.3.2 Category saturation in tier-1 cities
4.3.3 Water-scarcity rules limiting high-water washers
4.3.4 Domestic-helper culture dampening uptake of certain SDAs
4.4 Industry Value Chain Analysis
4.5 Porter's Five Forces
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Suppliers
4.5.3 Bargaining Power of Buyers
4.5.4 Threat of Substitutes
4.5.5 Competitive Rivalry
4.6 Insights into the Latest Trends and Innovations in the Market
4.7 Insights on Recent Developments (New Product Launches, Strategic Initiatives, Investments, Partnerships, JVs, Expansion, M&As, etc.) in the Market
5 Market Size & Growth Forecasts (Value in USD)
5.1 By Product
5.1.1 Major Home Appliances
5.1.1.1 Refrigerators
5.1.1.2 Freezers
5.1.1.3 Washing Machines
5.1.1.4 Dishwashers
5.1.1.5 Ovens (Incl. Combi & Microwave)
5.1.1.6 Air Conditioners
5.1.1.7 Other Major Home Appliances
5.1.2 Small Home Appliances
5.1.2.1 Coffee Makers
5.1.2.2 Food Processors
5.1.2.3 Grills & Roasters
5.1.2.4 Electric Kettles
5.1.2.5 Juicers & Blenders
5.1.2.6 Air Fryers
5.1.2.7 Vacuum Cleaners
5.1.2.8 Electric Rice Cookers
5.1.2.9 Toasters
5.1.2.10 Countertop Ovens
5.1.2.11 Other Small Home Appliances
5.2 By Distribution Channel
5.2.1 Multi-Brand Stores
5.2.2 Exclusive Brand Outlets
5.2.3 Online
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.1 Riyadh Province
5.3.2 Makkah & Jeddah Province
5.3.3 Eastern Province
5.3.4 Madinah Province
5.3.5 Rest of Saudi Arabia
6 Competitive Landscape
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
6.4.1 LG Electronics
6.4.2 Samsung Electronics
6.4.3 Whirlpool Corporation
6.4.4 Haier Smart Home
6.4.5 Panasonic Corporation
6.4.6 Midea Group
6.4.7 BSH Hausgerate (Bosch-Siemens)
6.4.8 Electrolux AB
6.4.9 Hisense Group
6.4.10 TCL Technology
6.4.11 Hitachi Global Life Solutions
6.4.12 Daikin Industries
6.4.13 Gree Electric
6.4.14 Sharp Corporation
6.4.15 Ariston Thermo
6.4.16 GE Appliances (Haier)
6.4.17 Nikai Group
6.4.18 Al-Jabr Trading (Haier KSA)
6.4.19 Zamil Air Conditioners
6.4.20 Al-Falak Electronic Products
7 Market Opportunities & Future Outlook
7.1 Luxury Smart Kitchens Aligned with Vision 2030 Housing Push
7.2 Heat-Resilient Cooling Solutions Tailored for Harsh Climate
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