Please Wait.....

Report

Saudi Arabia Hair Care Market Assessment, By Treatment [Anti-Dandruff, Hair Loss, Dry & Itchy Scalp, Dull & Frizzy Hair, White-Grey Hair, Others], By Type [Shampoo & Conditioning, Perming & Straightening, Styling Products, Hair Colouring, Others], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online, Supermarkets & Hypermarkets, Retail Outlets, Specialty Stores, Departmental Stores, Dealers & Distributors, Pharmacy & Drug Stores, Others], By Region, Opportunities, and Forecast, 2016-2030F

Market Report I 2024-04-19 I 82 Pages I Market Xcel - Markets and Data

The Hair Care Market in Saudi Arabia is expected to experience a Compound Annual Growth Rate (CAGR) of 5.31% from 2023 to 2030 to reach USD 1652.3 million by 2030. The market is growing, driven by factors such as the increasing population, rising disposable incomes, and changing consumer preferences towards premium and natural hair care products. Other than major international players, there is also a growing number of local brands and products that cater to Saudi consumers' unique needs and preferences. Regarding product categories, shampoo and conditioner are the most popular products, followed by hair styling products, hair colour, and hair oil. E-commerce is an essential channel for hair care products in the region, with consumers increasingly turning to online platforms for convenience and competitive pricing.
The usage of hair care products in the region has seen a rise due to a significant portion of the population experiencing hair loss and common hair issues, like dandruff and hairfall. Additionally, the increasing pollution levels in the country may also contribute to the demand for hair care products. The growth in the number of salons in the country has further fuelled the demand for hair care products. Overall, the hair care market in Saudi Arabia is expected to continue growing in the coming years, driven by factors such as population growth, harsh climate conditions and changing consumer preferences towards premium and natural products.
Growing Young Population Leading to Increased Sales of Hair Care Products
According to General Authority for Statistics, Saudi Arabia , two thirds of Saudi citizens are children and young people. Youth in the age group 15-34 years contribute to the maximum percentage of Saudi population, out of which 51% are males and 49% are females. This younger generation is more open to experimenting with new hair care products and styles, which leads to continuous innovation in the hair care industry, such as products that are designed to protect hair from heat damage caused by styling tools, and products that are formulated to nourish and strengthen hair that has been exposed to environmental pollutants. In April 2022, OGX introduced the Apple Cider Vinegar Collection, enriched with a refreshing fusion of apple cider vinegar, aimed at promoting a well-balanced and healthy scalp. With the introduction of the new OGX Clarify & Shine + Apple Cider Vinegar Collection, people throughout the Kingdom of Saudi Arabia can experience salon-quality haircare in the convenience of their own homes. The product is quite a popular one among the youth there.
Severe Climatic Conditions Leading to Poor Quality Hair
Saudi Arabia experiences cold, dry winters and hot, dry continental summers, which has an adverse impact on the hair of the people living there. Furthermore, the lack of a proper hair care regimen, combined with environmental factors harms the strands and aggravates the issue. Given the intensity of the Kingdom's rays throughout the year, excessive exposure to the sun's rays causes hair to become dry, dull, lifeless, and brittle. This is driving the demand for premium hair care products in Saudi Arabia, which can help to address specific hair concerns such as damage, dryness, or hair loss. Premium hair care products often contain higher concentrations of active ingredients, which can deliver better results than standard products.
Not only shampoos and conditioners, but people are also ready to invest a good amount in premium quality serums and hair sunscreens, to combat the extreme climate conditions prevalent in the Kingdom. For instance, Hepta Panthenol Hair Cream is quite popular among people there as it moisturizes and softens the hair by treating dryness and frizziness and helps prevent split ends as well.
Rapid Growth in Men's Grooming
In recent years, the Saudi Arabian market has witnessed a surge in demand for men's grooming products mainly due to factors such as increasing employment opportunities and higher disposable incomes among men. With grooming becoming more closely associated with affluence and professional success, men are more willing to invest time and money in their grooming routines. Moreover, the diminishing social taboos that once discouraged men from taking pride in their appearance have further contributed to this trend.
Notably, there is a growing preference for products with natural ingredients, driven by the increasing health consciousness among users. As the men's grooming category continues to expand, it is expected to have a notable impact on the hair care market in Saudi Arabia. In September 2021, Manscaped, the global men's grooming company, revealed its expansion to the United Arab Emirates and Saudi Arabia. The Manscaped collection encompasses a diverse range of precision-engineered tools, distinctive formulations, and grooming accessories, including hair care products for men.
Impact of COVID-19
The COVID-19 pandemic has had a significant impact on the hair care market in Saudi Arabia, as it has on many industries around the world. The pandemic and the measures taken to control its spread, such as lockdowns and social distancing, have disrupted supply chains, consumer behaviour, and overall demand for hair care products. One of the key impacts of COVID-19 on the hair care market in Saudi Arabia has been a shift in consumer behaviour. With the closure of salons and beauty centres during the lockdowns, consumers have been forced to rely on at-home hair care solutions. This has led to an increase in demand for DIY hair care products, such as hair colouring kits, hair removal products, and hair styling tools. At the same time, there has been a decline in demand for professional hair care products that are typically used in salons, such as hair treatments and styling products.
Key Players Landscape and Outlook
The hair care market in Saudi Arabia is highly competitive, with many major international players operating in the market. In addition to the major players, there are also many smaller players in the market, including local brands that cater to the specific needs and preferences of Saudi Arabian consumers. The outlook for the hair care market in Saudi Arabia is positive, with growth expected to continue in the coming years. Factors such as the growing young population, extreme climatic conditions, and rising awareness of hair care ingredients and their benefits are expected to drive demand for hair care products.

1. Research Methodology
2. Project Scope & Definitions
3. Impact of COVID-19 on Saudi Arabia Hair Care Market
4. Executive Summary
5. Voice of Customer
5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
5.2. Market Awareness and Product Information
5.3. Brand Awareness and Loyalty
5.4. Factors Considered in Purchase Decision
5.4.1. Brand Name
5.4.2. Pack Size
5.4.3. Price
5.4.4. Customisation Options
5.4.5. Packaging Type
5.4.6. Inclination Towards Organic Products
5.4.7. Promotional Offers & Discounts
5.5. Purpose of Purchase (Personal Use, Gifting)
5.6. Frequency of Purchase
5.7. Medium of Purchase
5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption
6. Saudi Arabia Hair Care Market Outlook, 2016-2030F
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. By Treatment
6.2.1. Anti-Dandruff
6.2.2. Hair Loss
6.2.3. Dry & Itchy Scalp
6.2.4. Dull & Frizzy Hair
6.2.5. White-Grey Hair
6.2.6. Others
6.3. By Type
6.3.1. Shampoo & Conditioning
6.3.2. Perming & Straightening
6.3.3. Styling Products
6.3.3.1. Gels/Wax
6.3.3.2. Mousse
6.3.3.3. Hair Spray
6.3.3.4. Others
6.3.4. Hair Colouring
6.3.4.1. Permanent
6.3.4.2. Semi-permanent
6.3.4.3. Demi-permanent
6.3.4.4. Temporary
6.3.4.5. Others
6.3.5. Others
6.4. By Gender
6.4.1. Male
6.4.2. Female
6.4.3. Unisex
6.5. By End-user
6.5.1. Personal
6.5.2. Professional
6.6. By Distribution Channel
6.6.1. Online
6.6.2. Supermarkets & Hypermarkets
6.6.3. Retail Outlets
6.6.4. Specialty Stores
6.6.5. Departmental Stores
6.6.6. Dealers & Distributors
6.6.7. Pharmacy & Drug Stores
6.6.8. Others
6.7. By Region
6.9.1. Northern
6.9.2. Southern
6.9.3. Eastern
6.9.4. Western
6.9.5. Central
6.8. By Company Market Share (%), 2022
7. Market Mapping, 2022
7.1. By Treatment
7.2. By Type
7.3. By Gender
7.4. By End-user
7.5. By Distribution Channel
7.6. By Region
8. Macro Environment and Industry Structure
8.1. Supply Demand Analysis
8.2. Import Export Analysis
8.3. Value Chain Analysis
8.4. PESTEL Analysis
8.4.1. Political Factors
8.4.2. Economic System
8.4.3. Social Implications
8.4.4. Technological Advancements
8.4.5. Environmental Impacts
8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
8.5. Porter's Five Forces Analysis
8.5.1. Supplier Power
8.5.2. Buyer Power
8.5.3. Substitution Threat
8.5.4. Threat from New Entrant
8.5.5. Competitive Rivalry
9. Market Dynamics
9.1. Growth Drivers
9.2. Growth Inhibitors (Challenges and Restraints)
10. Key Players Landscape
10.1. Competition Matrix of Top Five Market Leaders
10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
10.4. SWOT Analysis (For Five Market Players)
10.5. Patent Analysis (If Applicable)
11. Pricing Analysis
12. Case Studies
13. Key Players Outlook
13.1. Unilever Gulf FZE
13.1.1. Company Details
13.1.2. Key Management Personnel
13.1.3. Products & Services
13.1.4. Financials (As reported)
13.1.5. Key Market Focus & Geographical Presence
13.1.6. Recent Developments
13.2. The Procter & Gamble Company
13.3. L'Oreal Saudi Arabia
13.4. Johnson & Johnson Services, Inc.
13.5. Henkel Arabia For Home & Personal Care
13.6. Beiersdorf Middle East FZCO
13.7. Kao Corporation
13.8. Amway Corporation
13.9. Coty Arabia Trading Company LLC
13.10. Dabur International Limited
*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work
14. Strategic Recommendations
15. About Us & Disclaimer

Not Sure / Need Reassuring
- Confirm Content
  - Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
    
    Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
    
    Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
    
    Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
- Sample Pages
  - With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
    
    It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
    
    To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Check for Alternatives
  - Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
    
    To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
Prices / Formats / Delivery
- Prices
  - All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
    
    Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Discounts
  - As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
    
    Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
    
    To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Available Currencies
  - Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
    
    Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
    
    To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
- Licenses
  - License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
    
    If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
- Global Site License
  - The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
    
    It is important to note that this may exclude Parent Companies or Subsidiaries.
    
    If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
- Formats
  - The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
    
    If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
- Delivery
  - Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
    
    Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
    
    If a delay in delivery is expected you will be informed about it immediately.
- Shipping Charges
  - As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
    
    If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
Ordering
- By Credit Card
  - We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
    
    Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
    
    For more information on PayU please visit: https://www.payu.pl/en/about-us
- By Money Transfer
  - If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
    
    With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
Security
- Website security
  - We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
    
    Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
- Credit Card Security
  - We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
    
    PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.